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Social Media LeadershipCorporate Training Program,[object Object]
Academy Intro ,[object Object],Social Media Academy started in Jan 2009 ,[object Object],The mission is to provide the most comprehensive social media education,[object Object],We had over 3,000 participants from 24 countries in our various education programs,[object Object],Social Media Academy today is in the US (HQ Palo Alto), Europe (London) and Australia (Melbourne),[object Object],Faculty are all active practitioner,[object Object],Please join our groups, talk to our Alumni, learn from past students what it takes.,[object Object]
You know why – we teach you how,[object Object]
The model of influence changed in its foundation,[object Object],Lead flow as an indicator how customers get engaged.,[object Object],Leads typically represented the start of a process ending with an “Educated Purchase Decision” – it was the begin of a sales process,[object Object],BUT - The customer education process changed, the lead flow dried out!,[object Object],+ Internet reg. pages,[object Object],+ TV commercials,[object Object],+ Tradeshows ,[object Object],+ Bill boards,[object Object],????,[object Object],News paper,[object Object]
Social media is where customers meet customers forexperience, skill development, failure prevention…,[object Object]
Why social media IS business,[object Object],The most asked question: “Has anybody experience with…”,[object Object],60%-80% of purchases are based on recommendations. Sales and Marketing need to be part of that “recommendation network”,[object Object],The second most searched term: “I have problems with…”,[object Object],Over 80% of user problems are solved in groups. Service teams need to be part of that circle.,[object Object],New products are primarily discussed in the social web – not based on a TV commercial.,[object Object],Product management need to understand the dynamics in the social web,[object Object],Future buying trends are discussed in social media – here and now,[object Object],Logistics managers need to understand how to identify trends early on,[object Object]
Process Alignment Needed - Now,[object Object]
The five #1’s for Social Business,[object Object],#1 Commercial ObjectiveBe recommended,[object Object],#1 ChangeCreating a better customer experience,[object Object],#1 ImplicationShifting gear in all departments (Marketing, Sales, Support, Product Management… ),[object Object],#1 RealizationSocial media is a cross functional business initiative - Somebody has to start,[object Object],#1 ResultBusiness growth through advocacy ,[object Object]
Break Through That Wall,[object Object],Marketing lost it’s edge,[object Object],Sales operates rather disconnected,[object Object],Product managers work in isolation,[object Object],IT focuses on Data not Information,[object Object]
Result: An online shoe dealer worth $860 Million,[object Object],Tony Hsieh (CEO) brought Zappos from $1.6Million in 2001 close to$ 1 BN in revenue by 2008 – It’s NOT an e-commerce success storybut a customer experience / social media success story.,[object Object]
Social Media Conquers Cubicles,[object Object]
From Assessment To Execution,[object Object]
Strategic Social Media Engagement,[object Object],Starting with a thorough assessment,[object Object],Understand strength and weaknesses, opportunities and threats,[object Object],Develop a strategy based on a strategy model,[object Object],Create an executable plan,[object Object],Understand organizational structures,[object Object],Execute and report progress, failure and success ,[object Object]
Methodology Overview,[object Object],Four Quadrant Assessment Methodology,[object Object],Customer, Brand, Partner, Competition,[object Object],NCP Model,[object Object],Network – Contribution – Participation,[object Object],Strategy Hexagon,[object Object],Goal, Mission, Benefit, Action, Program, Report,[object Object],Dual Presence Strategy,[object Object],Balanced approach for public and branded communities,[object Object],Advocacy Driven Engagement Model,[object Object],Currency for customer satisfaction and business success,[object Object],Organization Model,[object Object],A Social Media Service Architecture ,[object Object],Social Media ROI,[object Object],How to deal with it how to calculate,[object Object]
Selection criteria for social media tools,[object Object],You will learn how to select the tools based on a given strategy – not build a strategy around tools.,[object Object],We will help you build a presence and review the development of your presence,[object Object],You will be able to help  teams and departments to engage in a cohesive way that leads to a more respected more competitive and recommended business,[object Object]
Sales Process Alignment,[object Object]
Reporting and analytics in the social web,[object Object],Social media monitoring,[object Object],Influence,[object Object],Sentiment,[object Object],Authority level,[object Object],Connection strength …,[object Object],You will learn about the top 10 reporting tools out of ~100 and havehands on experience with 3-5,[object Object]
Methodical approach versus “SMM Campaign”,[object Object],Objective driven, mutually* beneficial social media initiatives (* company & customer),[object Object],Methodical assessment of the social landscape, customers, prospects, influencer, sentiments, brand presence, partners and competitors.,[object Object],Creating a strategy, a media plan, using tools and frameworks to make that possible for an enterprise,[object Object],Tools selection, presence building, managing resources, budgets, ROI…,[object Object],Result: Turning a company into a well recognized, highly approachable, and top competitive organization!,[object Object]
Social Business Applications,[object Object],We can’t remember 4,000 contacts,[object Object],We need to reduce the social background chatter,[object Object],We need to help our teams focus on business onbectives,[object Object]
First Exercise ,[object Object],1) If you not already have, setup the following accounts:,[object Object],LinkedIn (Profile brush-up and join a few relevant groups),[object Object],Facebook (consider it the personal side of your life),[object Object],Twitter (Be consistent with your profile),[object Object],Blogger (Create a blog if you don’t already have a blog),[object Object],MySpace (Setup an account and check if you find contacts),[object Object],Youtube (Try to find a video you can upload),[object Object],Flickr (Upload some of your photos),[object Object],SlideShare (setup a public and a private section),[object Object],2) Create a 1-3 slide self introduction,[object Object],Upload to SlideShare, and embed in the experimental blog,[object Object],http://soma-experimental-us-fall09.blogspot.com,[object Object]
Advanced Exercise,[object Object],Create an assessment using the tools and the methods you learned so far,[object Object],Use the 4 quadrant assessment model for,[object Object],Customers and prospects,[object Object],Brand and team,[object Object],Partners,[object Object],Competitors,[object Object],Use the Assessment Report Format from Session 8,[object Object],Each team mate will present one quadrant,[object Object],Please complete and present at Session 11 (Social Media Plan),[object Object]
How the class works,[object Object]
Corporate Training Class,[object Object],Why only online?,[object Object],Social media is all about online conversation, sharing experience and expertise, collaboration and interactions in many other ways. Online classes are the perfect “Exploratorium” to get to develop the new senses of the new world,[object Object],How it works,[object Object],All sessions are instructor led online classes,[object Object],Typically twice a week for two hours a day,[object Object],Exercises between each session,[object Object],Tests after some sessions,[object Object]
Social Media Academy Team,[object Object],Axel Schultze http://xeesm.com/AxelS,[object Object],John Todor http://xeesm.com/JohnTodor,[object Object],Adrienne Corn http://xeesm.com/AdrienneCorn,[object Object],Walter Adamson http://xeesm.com/Walter,[object Object],Kevin Mannionhttp://xeesm.com/KM,[object Object],Marita Roebkes http://xeesm.com/MaritaR,[object Object]
Social Media Academy Alumni,[object Object],http://Xeesm.com/KM,[object Object],http://Xeesm.com/LaureenEarnest,[object Object],http://Xeesm.com/MikeDubrall,[object Object],http://Xeesm.com/NancyChou,[object Object],http://Xeesm.com/TomSwift,[object Object],http://Xeesm.com/SusanRice,[object Object],http://Xeesm.com/CatherineSherwood,[object Object],http://xeesm.com/MarkEldrige,[object Object],http://Xeesm.com/ElsomEldridge,[object Object],http://xeesm.com/Steve,[object Object],http://xeesm.com/MatthiasBeckmann,[object Object],http://xeesm.com/MatSpar/,[object Object],http://Xeesm.com/WendySoucie,[object Object],http://Xeesm.com/LisaRobb,[object Object],http://Xeesm.com/RMarkMoore,[object Object],http://xeesm.com/wk4coffee/,[object Object],http://Xeesm.com/Speciale,[object Object],http://Xeesm.com/LamiaLee,[object Object],http://Xeesm.com/Boughty,[object Object],http://Xeesm.com/Walter,[object Object]
Ongoing Guidance,[object Object],Profile reviewsWe help all participants with profile enhancements and individual tips,[object Object],Content GuidanceFinding the right blog topics is often not so easy, finding the right tone and size even harder. Identifying content and locations to post is not necessarily everybody’s second nature. We provide year round ideas for topics and guidance to develop the right content for your audience.,[object Object],Socializing - Make it a habitWe are all social - yet, we need to make it a habit. It's like brushing teeth. Academy team members individually monitor our program members and help with tips and connections to make socializing a habit.,[object Object],Routine Guide LinesDo you add your social network info to your email signature? Do you use it when you comment on other blogs? Did you try to do a personal video? Have you uploaded your latest presentation? Did you tweet about it? Hundreds of little things every day to remember. We coach program members to develop routines so that the day to day work in the social web becomes fun while the routine part is a fraction of the time than it maybe today.,[object Object],Group ExercisesWe provide opportunities to join group exercises and practice certain aspects with others in a team environment.,[object Object],Quarterly 1:1 MeetingEach member has a personal one hour session with the Academy leader per quarter. This session is to get some personal guidance outside the program.,[object Object]
ThankYou,[object Object],+1 (650) 384 0057,[object Object],xeesm.com/AxelS,[object Object],xeesm.com/MaritaR,[object Object],http://SocialMedia-Academy.com,[object Object],+1 (650) 384-0057,[object Object],http://xeesm.com/SMACAD,[object Object],©  2009 Social Media Academy.  All rights reserved.  This content is protected under the copyright law of the United States.  It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from the Social Media Academy. ,[object Object],All materials contained herein are the property of the Social Media Academy and its faculty and may only be used, by an enrolled student for his or her own educational benefit.,[object Object],Social Media Academy  | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057,[object Object]
About,[object Object],The Social Media Academy is an education and research institute providing education for business professionals from all industries on how to best apply social media to their respective businesses. The main emphasis is to help business managers and consultant to get a comprehensive education on Social Media, including strategy development, planning, execution, tools, resources ways to report and analyze development and success and help understand the evolutionary changes in our society. As part of the educational development, the Social Media Academy conducts research exploring the ongoing changes in the field and support the continuous learning process as well as monitor ongoing changes in the field.,[object Object],The main course is the institute’s leadership class which focuses on how to plan, implement and engage with social media in all business areas including marketing, sales, product development, service & support, logistics, administration and engineering. ,[object Object],The Social Media Academy is based in Palo Alto, California. For more information go to http://www.socialmedia-academy.com,[object Object]

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Corporate Social Media Education – Social Media Academy

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