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Jay Baer - Social Media Camp
1.
A Method to
the Madness: Creating Social Media Strategic Plans in 7 Steps
2.
Social media is
now the MOST POPULAR activity online
3.
4.
Social Networks Close
the Gap
5.
6.
Stop Focusing on
Tools
7.
The Tools Always
Change (!" '!" Share of Search - 1999 &!" )*+,," -./012" %!" 341*5061*" 789,622:" $!" ;</,6" #!" !"
8.
7 Step Process
9.
1. Build an
Ark
10.
2. Listen
11.
3. What’s the
Point? Awareness? Sales? Loyalty? Pick One.
12.
Awareness
Sales Loyalty Repeat/ Unaware Aware Trial Advocate Enthusiast
13.
4. Analyze Audiences
14.
Age
Gender Geography Who Are They? Who Do They Use Social Media?
15.
16.
Map Demographics to
Social Technographics
17.
We’re Not All
Spielberg
18.
1,961 Entries 300 Entries
19.
20.
5. What’s Your
One Thing?
21.
Beware of the Invitation
Avalanche
22.
Passion is the
Fuel of Social Media
23.
What’s Your One
Thing? Apple = Innovation Disney = Magic Volvo = Safety Canucks = The Cup You = ????
24.
25.
Finding the One Thing
Isn’t Easy
26.
It’s About People,
Not Logos
27.
6. Build Home
Base & Outposts
28.
Create a Strategic
Ecosystem
29.
7. Pick Success
Metrics
30.
Awareness, Sales, Loyalty
Measures
31.
Pick 3 Then See
32.
Track Social-Specific Actions
33.
Measure Behavior, Not
Aggregation
34.
Correlation vs. ROI
New Customers RSS Subscribers FB Fans Inbound Links Social Mentions 1500 1125 750 375 0 March April May June July August
35.
The Goal is
Not to be Good at Social Media. The Goal is to be Good at Business, Because of Social Media.
36.
Jay Baer Social Media
Strategy convinceandconvert.com nowrevolutionbook.com @jaybaer
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