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Social Media Camp  Workshop Series : Victoria Maximizing Twitter for Business! Understanding & leveraging a powerful  niche platform Juhli Selby  @JUHLiSELBy on Twitter
Today we will cover: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The road to Twitter “Success”
What do these people have in common?
Holy Tweets! & Tweets from space!
When did you join Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Twitter?    Why has it become so popular?  I don’t  get it?
People love Twitter because… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How is this relevant to my business?
How is this relevant to my business?
How do we get to - know, like & trust online?
Twitter is an open channel ,[object Object],[object Object],[object Object]
Is anyone talking about your business?
Look for opportunity…
Look for opportunity… Do you know a business you can connect them with?
 
 
 
 
 
 
What’s the magic formula for getting business from Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why do people connect with  brands/businesses on Twitter? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Why do people connect with  brands/businesses on Twitter?
Top 5 Mistakes People Make on Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Basics - Profile
Twitter Basics – Profile Spammer
WIN a  t-shirt
Twitter Basics – Follow, Follow Back & Listing
Twitter Basics –  How to Craft a Tweet ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Basics – RT
Twitter Basics - Hashtags
Twitter Basics - Hashtags
Twitter Basics - Hashtags
Twitter Basics - Hashtags
Twitter Basics –  Find People to Follow
Twitter Basics – @reply
Twitter Basics – @reply
WIN a  t-shirt
Twitter Basics – DM
Twitter Basics – Fail Whale
Twitter Time Management
Twitter Time Management
Monitoring & Measuring
Measuring
Measuring
 
Final Tips ,[object Object],[object Object]
THE END
Questions?
Thank you!  Let’s stay in touch. www.facebook.com/JUHLiSELBySocialMedia www.twitter.com/JUHLiSELBy   @JUHLiSELBy [email_address]

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Social Media Camp Workshop Victoria - Maximizing Twitter: Juhli Selby

Editor's Notes

  1. General questions to gauge the level in the room… -Do you have an acct on Twitter? -Still have ‘the egg’ for your profile photo? -Do you follow or have more than 100 followers? -Do you tweet daily? Weekly? Monthly? -Use lists? Favorites? Hashtags? -Been to a Tweet-up? -Use Hootsuite, TweetDeck or other? -Use Twitter from a smartphone? Or mobile phone?
  2. Ask yourself: Why do you want to be on Twitter? What are your goals? -There are some suggested best practices, but there are no hard & fast rules -Experiment!
  3. -They all relatively new to Twitter! They started Tweeting in 2010! (all 2010, except the Pope was June of 2011) For reference: Astronaut TJ Creamer (Astro_TJ) Cher (@Cher) Bill Gates (@BillGates) Tiger Woods (@TigerWoods) Sly Stallone (@TheSlyStallone) Steve Martin (@SteveMartinToGo) Donald Rumsfeld (@RumsfeldOffice) Conan O’Brien (@ConanOBrien) Pope Benedict XVI/The Vatican (@news_va_en)
  4. Pope -Staged photo op… vs. Astro TJ -Someone did tweet him to ask what he eats for breakfast & he answered!
  5. Twitter is a niche platform -There are somewhere in the neighborhood of 3K-5K Twitter users in Victoria vs. 180K Facebook users -13% of Americans use Twitter – up 5% from November 2010 -This platform is not right for everyone – takes some time to learn how to use it, takes daily participation to be an active part of the community Some Stats: -42% of users are between 30-49 (I have heard average age of 37 as well as 39 on Twitter vs 44 on LinkedIn) -81% of users follow less than 100 people -5% of the users create 75% of the content -24% of users check tweets several times/day -40% of active monthly users choose not to tweet at all -Approx 460K new accounts created/day on average -Users send 200 million tweets/day OR approx billion tweets per week (vs. 350 million/week in March of 2010) -183% increase in mobile users from 2010 to 2011 For comparison: FB (2004) – 800 million Twitter (2006) – 200 million LinkedIn (2003) – 115 million Google+ (2011) – 50 million Side note: Oprah joined Twitter in January of 2009 – 43% jump in Twitter traffic – by April 2009 there were 6 million users
  6. -Twitter is described as the new water cooler or like a business networking mixer -Think of it as a cross between text messaging, instant messaging & blogging -The new telephone (customer service in real-time) -Sharing short blurbs of info– You share ideas, thoughts & information one 140 character tweet at a time -You can follow people who share interesting ideas, thoughts or information from anywhere in the world -- & people from anywhere in the world can follow your tweets -Twitter is super cool because you can learn about what’s happening right now in your city, in your industry, or in your area of interest (personal or professional) -The reason people ‘don’t get’ Twitter at first… (empty room)
  7. -This graph is from the Social Media Marketing Report 2011 – by Michael Stelzner – This survey included sample included 3,300 marketers, mostly in the US (64%), half B2B marketers and half B2C marketers. You can use Twitter to: -Gain exposure/create awareness for your business -Increase traffic to your website -Connect with new partnerships/strategic alliances -Get qualified leads/referrals to improve sales (‘inbound’ vs. ‘cold call’ lead)
  8. -Know, like & trust factor
  9. -Compared with a traditional website or other traditional media – Twitter opens a channel of 2-way communication between you/your business & your audience -Most people use Twitter for ‘open networking’ vs. ‘closed networking’ on FB or LinkedIn – majority of tweets are public -Conversations that were once private, are now public -Twitter is the new telephone – business in real-time – people expect an answer within 5 min (Jose’s BC Ferries example) -If you are monitoring for opportunity – you can proactively interact! -If you have a business account on Twitter – you better be listening 24/7! -Best if you or someone on your team has a smart phone for monitoring -Alternately: You can post ‘hours of tweeting’ like hours of business if you are not prepared to tweet 24/7
  10. -Opportunity to respond to build relationships -Potential to increase referrals if you provide great customer service -People who are active daily on Twitter are influential ‘sneezers’ (more likely to blog & use multiple social platforms)
  11. -People like to ask questions… some are general, some could lead to real business referrals
  12. Hot Tip: Look for opportunities to connect people! -Actively refer business to others & they will be more likely to refer back to you -The more you refer business to others, connect people with common interests, share other people’s content, etc. - they will try to return the favour
  13. -Make it a habit to give shout outs & make recommendations -Don Power is very good at this!
  14. -Just like any other type of relationship marketing – you will get out of Twitter, what you put into it. -If you make the time to be a regular part of the community you want to do business with, you can build relationships that will lead to business.
  15. -Might be helpful to know why people connect with brands/businesses on Twitter Hot Tip: Connect with existing customers who are on Twitter to help increase your chance of referrals! -Export your list of contacts from your email program into an Excel csv file – there are ways to import your contacts into Twitter (if they used the same email address) – Do this every 6 months – more & more people are joining Twitter -What type of content would be interesting to your audience? What are you passionate about? What are you knowledgeable about? How can you share your personality?
  16. Being ‘salesy’ too soon – rookie move – use the 80/20 rule Boring = no value added (i.e. Foursquare check-ins posted on Twitter without a comment) Too much automation (i.e. Auto DMs or setting tweets to auto pilot with no reply…)
  17. -You will get followed back more if you set up your profile completely -Can link to your LinkedIn profile, FB page or other social site if you don’t have a website -Use a simple short name for your handle – close to your own name or your business name – shorter is better!
  18. -Don’t bother following this person (i.e. don’t be this person on accident)
  19. Name 2 reasons people will follow a brand/business on Twitter
  20. -My suggestions for follow back best practice – if they seem like a real person or business (especially a local business) – I follow back -In Victoria many businesses employ a follow back strategy because it is a direct way to build relationships, allows people to privately DM you (you never know where business will come from) -You can follow and list, or just list (if it is obvious they won’t follow back) – Be personal if possible -Don’t follow too many people at once -The home feed is (or will be) useless – must use lists to follow the people you are really interested in -You can list people privately or publicly
  21. -mention MT -how to RT -native RT vs. manual RT -why 120 is important -add value when/where possible vs native RT
  22. #twittertips Chris’ #ihatemyjob / #ilovemyjob one
  23. -Import your list of existing contacts -www.search.twitter.com – keywords & hashtags -other people’s lists -directories – Twellow, wefollow, listorious -who is getting “follow-friday-ed”?
  24. -using the @reply will make sure a user sees your note – and so can everyone else
  25. Name 2 ways to find people on Twitter
  26. -This happens sometimes – you didn’t do anything wrong -Just try again in 5 min, 1 hour or later in the day
  27. Hootsuite
  28. -Buffer -Great if you are only using Twitter or FB & Twitter (since you need to post manually in FB anyway)
  29. Success can include will include ↑ # of followers, ↑ # of interactions (@mentions), ↑ in # of RTs -↑ in Klout score Success will depend on your goals…What are your goals? Awareness? Customer Service? Get new business? – Thru referrals from existing connections, or brand new clients? Ultimately – after a one year period (of sustained effort), have marketing costs gone down? Or did you see an increase in qualified leads that turned into sales?
  30. Why Twitter is such a great platform? – access to influencers who ‘sneeze’ -72% of active Twitter users publish blog posts once/month -70% comment on other’s blog posts -61% write at least one product review per month -56% write articles for third party sites -50% make contributions to Wiki sites