http://smartvirtualedge.com Learn how you can leverage your LinkedIn profile to build your brand and establish yourself as an expert in your niche.

1. A guide to using LinkedIn to build your brand
By Karen May Dy http://smartvirtualedge.com
Social Media Marketing Specialist
http://www.facebook.com/SocialMediaMarketingGirl

2. By Karen May Dy http://smartvirtualedge.com
Social Media Marketing Specialist
http://www.facebook.com/SocialMediaMarketingGirl

3. An introduction to
LinkedIn
By Karen May Dy http://smartvirtualedge.com
Social Media Marketing Specialist
http://www.facebook.com/SocialMediaMarketingGirl

4. An introduction to
LinkedIn
By Karen May Dy http://smartvirtualedge.com
Social Media Marketing Specialist
http://www.facebook.com/SocialMediaMarketingGirl

5.  LinkedIn is a business network
 Emphasizes on building reputation and
connecting to jobs and business
opportunities
 People in your network are called
“connections” as opposed to “friends”
An introduction to
LinkedIn
By Karen May Dy http://smartvirtualedge.com
Social Media Marketing Specialist
http://www.facebook.com/SocialMediaMarketingGirl

6.  Recruiters
 Marketing Firms
 Small Businesses
 B2B Companies
 Coaches
 Internet Start-ups
LinkedIn is suitable for:
By Karen May Dy http://smartvirtualedge.com
Social Media Marketing Specialist
http://www.facebook.com/SocialMediaMarketingGirl

7.  E-commerce sites (i.e. Online Wedding
Shop)
LinkedIn is not suited to:
By Karen May Dy http://smartvirtualedge.com
Social Media Marketing Specialist
http://www.facebook.com/SocialMediaMarketingGirl

8.  It is important to nail down your objective in
using LinkedIn
 Is it your aim to:
 Find new joint venture partners?
 Interact with your target audience?
 Brand yourself as an expert?
 Be up to date with industry conversations?
 Share relevant content?
Why are you using
LinkedIn?
By Karen May Dy http://smartvirtualedge.com
Social Media Marketing Specialist
http://www.facebook.com/SocialMediaMarketingGirl

9. How can you make your mark
on LinkedIn?
1) Optimize your profile
2) Build targeted connections
3) Join groups/create groups and participate
in discussions
4) Use the Q & A feature to establish yourself
as an expert in your industry
5) Share valuable information
6) Post your events and invite connections to
join
By Karen May Dy http://smartvirtualedge.com
Social Media Marketing Specialist
http://www.facebook.com/SocialMediaMarketingGirl

10. 1. Create a relevant and distinctive tagline for your
profile.
How to Leverage Your
LinkedIn Profile:
By Karen May Dy http://smartvirtualedge.com
Social Media Marketing Specialist
http://www.facebook.com/SocialMediaMarketingGirl

11. 2. Write your “elevator speech”
How to Leverage Your
LinkedIn Profile:
By Karen May Dy http://smartvirtualedge.com
Social Media Marketing Specialist
http://www.facebook.com/SocialMediaMarketingGirl

12. 3. Include your best skills in your profile using the
“specialties” section. Use keywords.
How to Leverage Your
LinkedIn Profile:
By Karen May Dy http://smartvirtualedge.com
Social Media Marketing Specialist
http://www.facebook.com/SocialMediaMarketingGirl

13. 4. Highlight your professional experience.
How to Leverage Your
LinkedIn Profile:
By Karen May Dy http://smartvirtualedge.com
Social Media Marketing Specialist
http://www.facebook.com/SocialMediaMarketingGirl

14. 5. Customize Profile URL and Listed Websites.
How to Leverage Your
LinkedIn Profile:
By Karen May Dy http://smartvirtualedge.com
Social Media Marketing Specialist
http://www.facebook.com/SocialMediaMarketingGirl

15. 6. Use LinkedIn Applications in Your Profile.
How to Leverage Your
LinkedIn Profile:
By Karen May Dy http://smartvirtualedge.com
Social Media Marketing Specialist
http://www.facebook.com/SocialMediaMarketingGirl

16. Want a social media marketing
specialist to help you build your brand?
I can help. Schedule your free
assessment today and know more
about how I can help you shine a
light on your brand!
Visit http://smartvirtualedge.com
Let’s connect:
http://www.facebook.com/SocialMediaMarketingGirl
http://twitter.com/socialmediagurl
http://paper.li/socialmediagurl