1. Social Media for Your B2B Marketing Mix: Planning, Expanding, Executing & Measuring Presented by: Beth Harte, Client Services Director Serengeti Communications @bethharte

3. Image Source: www.faqs.org

5. Image Source: www.amateurwrestlingphotos.com/

6. Image Source: img1.photographersdirect.com

11. Image Source: www.textually.org

12. Image Source: www.gprc.ab.ca

13. Image Source: optimizeandprophesize.com

14. Image Source: www.kenburbary.com

23. 5 Key Steps to Ensure an Integrated Marketing Experience Source: IMC: The Next Generation, Schultz & Schultz

24. Identify Customers & Prospects Image Source: http://images.tmcnet.comc Psychographics Sociographics Ethnographics Firmographics

25. Understand Buying Behavior Image Source: tutor2u.net

26. Firmographics

27. Psychographics Image Source: www.syspro.com.au

28. Sociographics Image Source: www.ttglive.com

29. Ethnographics Image Source: http://us.123rf.com

30. Estimating the Value of Customers Image Source: www.ecu.edu/cs-admin

31. I need a widget My friend sells widgets... I need a widget... My buddy sells widgets... Our widgets are cheaper & faster... You used to buy our widgets...

32. Take an Outside-In Approach Image Source: http://farm3.static.flickr.com/2268/2094281797_9b28def2f7.jpg

34. Planning Communication Messages & Incentives Image Source: www.lowesforpros.com/

35. :30

36. Image source: http://rlv.zcache.com

37. Image Sources: www.freshegg.com/blog/ andwww.halifaxchamber.net/

38. Estimating Return on Customer Investment Image Sources: www.ezfundingonline.com & http://image.fourwheeler.com

39. Evaluation & Future Planning Image Source: www.xhtml-css-code.com

40. Image Source: d.umn.edu

41. IBM

42. EMC

43. Forrester Research

44. BreakingPoint

45. Oracle

46. Indium

48. Image Source: http://cdn.buzznet.com

49. Metrics vs. ROI Image Source: www.jklossner.com/computerworld

53. What Did Your Plan Call For? List Source: http://wilderdom.com

54. Tools to Help Measure

55. Tools to Help Measure Image Sources: mentalfloss.cachefly.net, www.orthonurse.org, i.ehow.com/images, www.smbmarketingguide.com/

57. Image Source: Flickr, ralphventon

58. Thank You! Beth Harte Client Services Director Serengeti Communications Twitter: @bethharte / #IMCchat [email_address] www.serengeticom.com