SlideShare una empresa de Scribd logo

Desiree Peterkin Bell

•Descargar como PPT, PDF•
•
SocialMediaPlus
SocialMediaPlus
Tecnología
1 de 26
Desiree Peterkin Bell The New Paradigm : Government and Social Media
A Fundamental Shift in How We Communicate and Convey Information ,[object Object],[object Object],[object Object],[object Object]
4E ,[object Object],[object Object],[object Object],[object Object]
 
 
Desiree Peterkin Bell
Desiree Peterkin Bell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measurement
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Desiree Peterkin Bell INFLUENCE
 
Desiree Peterkin Bell POLITICAL BRANDS AND SOCIAL MEDIA STRATEGIES (CASE STUDIES)
Desiree Peterkin Bell SOCIAL MEDIA WORKFLOW *Social Object *Social Object is defined as program, event, news, “update” from your brand on anything that sparks dialogue Wall Post on Fan Page Create Event Tweet from @Michael_Nutter @PhiladelphiaGov Triggers “likes” and comments @Michael_Nutter or @PhiladelphiaGov responds Every interaction sends an update across individual social graphs and increases the visibility of the original update among those who are not already fans – the more engagement they realize, the quicker the community will swell Encourages comments + RSVPs Event Page Retweets and comments @PhiladelphiaGov @Michael_Nutter Influencer Relations Pitch influencers on Twitter, Facebook, Blogs as @Michael_Nutter (@PhiladephiaGov) Celebrity Programming @Michael_Nutter #Philly Rising @PhiladelphiaGov
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Desiree Peterkin Bell ,[object Object],STRATEGY FOR AUDIENCE ACQUISITION
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Desiree Peterkin Bell ,[object Object],STRATEGY FOR AUDIENCE ACQUISITION
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Desiree Peterkin Bell ,[object Object],STRATEGY FOR AUDIENCE ACQUISITION
[object Object]
Social Networking Pioneers Link with Newark
Desiree Peterkin Bell ,[object Object],[object Object],[object Object],[object Object],[object Object],PEOPLE FOLLOW AND SHARE CONTENT THAT THEY CARE ABOUT
Gavin Newsom doubles down on baseball bet. Next up: Philadelphia
 
 
 
THE EVENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Philadelphians had the rare opportunity to ask questions directly to their Mayor about issues that concerned them and their communities.
Mayor Nutter “Rocks” the Mike RESULT: REPORTED WIDELY “ Sarah Palin said, "I know the lyrics to Rapper's Delight.“
[object Object],[object Object],[object Object],Desiree Peterkin Bell A NEW : ENGAGEMENT
In A Nutshell: Social Media ,[object Object],[object Object],[object Object],Desiree Peterkin Bell
[object Object],[object Object],[object Object],[object Object]

Recomendados

Jason Breed
Jason BreedJason Breed
Jason BreedSocialMediaPlus
 
Lindsay lebresco
Lindsay lebrescoLindsay lebresco
Lindsay lebrescoSocialMediaPlus
 
Eric Boggs
Eric BoggsEric Boggs
Eric BoggsSocialMediaPlus
 
Koka Sexton
Koka SextonKoka Sexton
Koka SextonSocialMediaPlus
 
Shel Holtz
Shel HoltzShel Holtz
Shel HoltzSocialMediaPlus
 
Social media metrics and measurement
Social media metrics and measurementSocial media metrics and measurement
Social media metrics and measurementThe Post Institute: Center for Life-Long Learning
 
Syracuse Chamber of Commerce - Why Social Media?
Syracuse Chamber of Commerce - Why Social Media?Syracuse Chamber of Commerce - Why Social Media?
Syracuse Chamber of Commerce - Why Social Media?Alliance Relocation Services
 
Social Media Monitoring: Everybody's Talking! Are You Listening
Social Media Monitoring: Everybody's Talking! Are You ListeningSocial Media Monitoring: Everybody's Talking! Are You Listening
Social Media Monitoring: Everybody's Talking! Are You ListeningJeffrey L. Cohen
 

Recomendados

Jason Breed
Jason BreedJason Breed
Jason BreedSocialMediaPlus
 
Lindsay lebresco
Lindsay lebrescoLindsay lebresco
Lindsay lebrescoSocialMediaPlus
 
Eric Boggs
Eric BoggsEric Boggs
Eric BoggsSocialMediaPlus
 
Koka Sexton
Koka SextonKoka Sexton
Koka SextonSocialMediaPlus
 
Shel Holtz
Shel HoltzShel Holtz
Shel HoltzSocialMediaPlus
 
Social media metrics and measurement
Social media metrics and measurementSocial media metrics and measurement
Social media metrics and measurementThe Post Institute: Center for Life-Long Learning
 
Syracuse Chamber of Commerce - Why Social Media?
Syracuse Chamber of Commerce - Why Social Media?Syracuse Chamber of Commerce - Why Social Media?
Syracuse Chamber of Commerce - Why Social Media?Alliance Relocation Services
 
Social Media Monitoring: Everybody's Talking! Are You Listening
Social Media Monitoring: Everybody's Talking! Are You ListeningSocial Media Monitoring: Everybody's Talking! Are You Listening
Social Media Monitoring: Everybody's Talking! Are You ListeningJeffrey L. Cohen
 
The Future of Distribution & Marketing
The Future of Distribution & MarketingThe Future of Distribution & Marketing
The Future of Distribution & MarketingClara Shih
 
Social Fresh 2012: Fragmentation: The Future of Social Media Networks
Social Fresh 2012: Fragmentation: The Future of Social Media NetworksSocial Fresh 2012: Fragmentation: The Future of Social Media Networks
Social Fresh 2012: Fragmentation: The Future of Social Media NetworksMatthew Knell
 
Social Media Plan Anatomy SMAZ 8 20 09 Pdf
Social Media Plan Anatomy SMAZ 8 20 09 PdfSocial Media Plan Anatomy SMAZ 8 20 09 Pdf
Social Media Plan Anatomy SMAZ 8 20 09 PdfMike Corak
 
Dreamforce 2011 - Facebook 101: Maximizing Your Time and Money
Dreamforce 2011 - Facebook 101: Maximizing Your Time and MoneyDreamforce 2011 - Facebook 101: Maximizing Your Time and Money
Dreamforce 2011 - Facebook 101: Maximizing Your Time and MoneyClara Shih
 
IRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social MediaIRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social MediaInternational Relief and Development
 
Charting the Social Media Landscape
Charting the Social Media LandscapeCharting the Social Media Landscape
Charting the Social Media LandscapeOut There Advertising
 
Introducing Doc Holiday's Social Media Cure-All Tonic
Introducing Doc Holiday's Social Media Cure-All TonicIntroducing Doc Holiday's Social Media Cure-All Tonic
Introducing Doc Holiday's Social Media Cure-All TonicJeffrey L. Cohen
 
Social Media Marketing for B2B Companies
Social Media Marketing for B2B CompaniesSocial Media Marketing for B2B Companies
Social Media Marketing for B2B CompaniesJeffrey L. Cohen
 
Tweeting Social Stuff October 2009
Tweeting Social Stuff October 2009Tweeting Social Stuff October 2009
Tweeting Social Stuff October 2009Team Eleven
 
Building Human Connection with Last-Mile Content  |  presentation from Hearsa...
Building Human Connection with Last-Mile Content  |  presentation from Hearsa...Building Human Connection with Last-Mile Content  |  presentation from Hearsa...
Building Human Connection with Last-Mile Content  |  presentation from Hearsa...Clara Shih
 
Final EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckFinal EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckMike Corak
 
Flint Engines Social Media Strategy
Flint Engines Social Media StrategyFlint Engines Social Media Strategy
Flint Engines Social Media StrategyKristen Jacobs
 
Social Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingSocial Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingEarthbound Media Group
 
That's the Wrong Question: An Introduction to Social Media Analytics
That's the Wrong Question: An Introduction to Social Media AnalyticsThat's the Wrong Question: An Introduction to Social Media Analytics
That's the Wrong Question: An Introduction to Social Media AnalyticsAmy Vernon
 
How to integrate social media with legal requirements, presented by Trish Net...
How to integrate social media with legal requirements, presented by Trish Net...How to integrate social media with legal requirements, presented by Trish Net...
How to integrate social media with legal requirements, presented by Trish Net...SocialMedia.org
 
The Ultimate Guide to using Social Media Media Analytics
The Ultimate Guide to using Social Media Media AnalyticsThe Ultimate Guide to using Social Media Media Analytics
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
 
Marketing solutions braziloption2_final
Marketing solutions braziloption2_finalMarketing solutions braziloption2_final
Marketing solutions braziloption2_finalAdrianaForni
 
Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8PWG Small Business Marketing
 
So Mo Dough (Social Mobile For Making Money)
So Mo Dough (Social Mobile For Making Money)So Mo Dough (Social Mobile For Making Money)
So Mo Dough (Social Mobile For Making Money)National University
 
Social Fresh EAST 2013: Ryan Cohn
Social Fresh EAST 2013: Ryan CohnSocial Fresh EAST 2013: Ryan Cohn
Social Fresh EAST 2013: Ryan CohnSocial Fresh Conference
 
Kearns and Dahlen
Kearns and DahlenKearns and Dahlen
Kearns and DahlenSocialMediaPlus
 
Wil Reynolds
Wil ReynoldsWil Reynolds
Wil ReynoldsSocialMediaPlus
 

Más contenido relacionado

La actualidad más candente

The Future of Distribution & Marketing
The Future of Distribution & MarketingThe Future of Distribution & Marketing
The Future of Distribution & MarketingClara Shih
 
Social Fresh 2012: Fragmentation: The Future of Social Media Networks
Social Fresh 2012: Fragmentation: The Future of Social Media NetworksSocial Fresh 2012: Fragmentation: The Future of Social Media Networks
Social Fresh 2012: Fragmentation: The Future of Social Media NetworksMatthew Knell
 
Social Media Plan Anatomy SMAZ 8 20 09 Pdf
Social Media Plan Anatomy SMAZ 8 20 09 PdfSocial Media Plan Anatomy SMAZ 8 20 09 Pdf
Social Media Plan Anatomy SMAZ 8 20 09 PdfMike Corak
 
Dreamforce 2011 - Facebook 101: Maximizing Your Time and Money
Dreamforce 2011 - Facebook 101: Maximizing Your Time and MoneyDreamforce 2011 - Facebook 101: Maximizing Your Time and Money
Dreamforce 2011 - Facebook 101: Maximizing Your Time and MoneyClara Shih
 
Introducing Doc Holiday's Social Media Cure-All Tonic
Introducing Doc Holiday's Social Media Cure-All TonicIntroducing Doc Holiday's Social Media Cure-All Tonic
Introducing Doc Holiday's Social Media Cure-All TonicJeffrey L. Cohen
 
Social Media Marketing for B2B Companies
Social Media Marketing for B2B CompaniesSocial Media Marketing for B2B Companies
Social Media Marketing for B2B CompaniesJeffrey L. Cohen
 
Tweeting Social Stuff October 2009
Tweeting Social Stuff October 2009Tweeting Social Stuff October 2009
Tweeting Social Stuff October 2009Team Eleven
 
Building Human Connection with Last-Mile Content  |  presentation from Hearsa...
Building Human Connection with Last-Mile Content  |  presentation from Hearsa...Building Human Connection with Last-Mile Content  |  presentation from Hearsa...
Building Human Connection with Last-Mile Content  |  presentation from Hearsa...Clara Shih
 
Final EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckFinal EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckMike Corak
 
Flint Engines Social Media Strategy
Flint Engines Social Media StrategyFlint Engines Social Media Strategy
Flint Engines Social Media StrategyKristen Jacobs
 
Social Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingSocial Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingEarthbound Media Group
 
That's the Wrong Question: An Introduction to Social Media Analytics
That's the Wrong Question: An Introduction to Social Media AnalyticsThat's the Wrong Question: An Introduction to Social Media Analytics
That's the Wrong Question: An Introduction to Social Media AnalyticsAmy Vernon
 
How to integrate social media with legal requirements, presented by Trish Net...
How to integrate social media with legal requirements, presented by Trish Net...How to integrate social media with legal requirements, presented by Trish Net...
How to integrate social media with legal requirements, presented by Trish Net...SocialMedia.org
 
The Ultimate Guide to using Social Media Media Analytics
The Ultimate Guide to using Social Media Media AnalyticsThe Ultimate Guide to using Social Media Media Analytics
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
 
Marketing solutions braziloption2_final
Marketing solutions braziloption2_finalMarketing solutions braziloption2_final
Marketing solutions braziloption2_finalAdrianaForni
 
Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8PWG Small Business Marketing
 
So Mo Dough (Social Mobile For Making Money)
So Mo Dough (Social Mobile For Making Money)So Mo Dough (Social Mobile For Making Money)
So Mo Dough (Social Mobile For Making Money)National University
 

La actualidad más candente (20)

The Future of Distribution & Marketing
The Future of Distribution & MarketingThe Future of Distribution & Marketing
The Future of Distribution & Marketing
 
Social Fresh 2012: Fragmentation: The Future of Social Media Networks
Social Fresh 2012: Fragmentation: The Future of Social Media NetworksSocial Fresh 2012: Fragmentation: The Future of Social Media Networks
Social Fresh 2012: Fragmentation: The Future of Social Media Networks
 
Social Media Plan Anatomy SMAZ 8 20 09 Pdf
Social Media Plan Anatomy SMAZ 8 20 09 PdfSocial Media Plan Anatomy SMAZ 8 20 09 Pdf
Social Media Plan Anatomy SMAZ 8 20 09 Pdf
 
Dreamforce 2011 - Facebook 101: Maximizing Your Time and Money
Dreamforce 2011 - Facebook 101: Maximizing Your Time and MoneyDreamforce 2011 - Facebook 101: Maximizing Your Time and Money
Dreamforce 2011 - Facebook 101: Maximizing Your Time and Money
 
IRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social MediaIRD Social Media Summit: Intro to Social Media
IRD Social Media Summit: Intro to Social Media
 
Charting the Social Media Landscape
Charting the Social Media LandscapeCharting the Social Media Landscape
Charting the Social Media Landscape
 
Introducing Doc Holiday's Social Media Cure-All Tonic
Introducing Doc Holiday's Social Media Cure-All TonicIntroducing Doc Holiday's Social Media Cure-All Tonic
Introducing Doc Holiday's Social Media Cure-All Tonic
 
Social Media Marketing for B2B Companies
Social Media Marketing for B2B CompaniesSocial Media Marketing for B2B Companies
Social Media Marketing for B2B Companies
 
Tweeting Social Stuff October 2009
Tweeting Social Stuff October 2009Tweeting Social Stuff October 2009
Tweeting Social Stuff October 2009
 
Building Human Connection with Last-Mile Content  |  presentation from Hearsa...
Building Human Connection with Last-Mile Content  |  presentation from Hearsa...Building Human Connection with Last-Mile Content  |  presentation from Hearsa...
Building Human Connection with Last-Mile Content  |  presentation from Hearsa...
 
Final EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckFinal EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop Deck
 
Flint Engines Social Media Strategy
Flint Engines Social Media StrategyFlint Engines Social Media Strategy
Flint Engines Social Media Strategy
 
Social Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingSocial Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & Adapting
 
That's the Wrong Question: An Introduction to Social Media Analytics
That's the Wrong Question: An Introduction to Social Media AnalyticsThat's the Wrong Question: An Introduction to Social Media Analytics
That's the Wrong Question: An Introduction to Social Media Analytics
 
How to integrate social media with legal requirements, presented by Trish Net...
How to integrate social media with legal requirements, presented by Trish Net...How to integrate social media with legal requirements, presented by Trish Net...
How to integrate social media with legal requirements, presented by Trish Net...
 
The Ultimate Guide to using Social Media Media Analytics
The Ultimate Guide to using Social Media Media AnalyticsThe Ultimate Guide to using Social Media Media Analytics
The Ultimate Guide to using Social Media Media Analytics
 
Marketing solutions braziloption2_final
Marketing solutions braziloption2_finalMarketing solutions braziloption2_final
Marketing solutions braziloption2_final
 
Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8
 
So Mo Dough (Social Mobile For Making Money)
So Mo Dough (Social Mobile For Making Money)So Mo Dough (Social Mobile For Making Money)
So Mo Dough (Social Mobile For Making Money)
 
Social Fresh EAST 2013: Ryan Cohn
Social Fresh EAST 2013: Ryan CohnSocial Fresh EAST 2013: Ryan Cohn
Social Fresh EAST 2013: Ryan Cohn
 

Destacado

Destacado (13)

Kearns and Dahlen
Kearns and DahlenKearns and Dahlen
Kearns and Dahlen
 
Wil Reynolds
Wil ReynoldsWil Reynolds
Wil Reynolds
 
Ann Marie van den Hurk
Ann Marie van den HurkAnn Marie van den Hurk
Ann Marie van den Hurk
 
John McClung
John McClungJohn McClung
John McClung
 
Jason falls
Jason fallsJason falls
Jason falls
 
Christopher Penn
Christopher PennChristopher Penn
Christopher Penn
 
Singerand Pfau
Singerand PfauSingerand Pfau
Singerand Pfau
 
Bodnar and Cohen
Bodnar and CohenBodnar and Cohen
Bodnar and Cohen
 
Gloria Bell
Gloria BellGloria Bell
Gloria Bell
 
Dan McDade
Dan McDadeDan McDade
Dan McDade
 
Mary Henige
Mary HenigeMary Henige
Mary Henige
 
Connie Bensen
Connie BensenConnie Bensen
Connie Bensen
 
Beth Harte
Beth HarteBeth Harte
Beth Harte
 

Similar a Desiree Peterkin Bell

Social Media Metrics ft. Daft Punk
Social Media Metrics ft. Daft PunkSocial Media Metrics ft. Daft Punk
Social Media Metrics ft. Daft PunkGadi Ben-Yehuda
 
Using Social Media for Nonprofits
Using Social Media for NonprofitsUsing Social Media for Nonprofits
Using Social Media for NonprofitsProfiles, Inc.
 
Fundraising In Social Media - CNA
Fundraising In Social Media - CNAFundraising In Social Media - CNA
Fundraising In Social Media - CNAHolly Ross
 
Neoea summer academy 2013
Neoea summer academy 2013Neoea summer academy 2013
Neoea summer academy 2013dinica
 
Social Media for Advocacy
Social Media for AdvocacySocial Media for Advocacy
Social Media for AdvocacyEileen O'Brien
 
Social media for non profits Aug 2010
Social media for non profits Aug 2010Social media for non profits Aug 2010
Social media for non profits Aug 2010Wes Regan
 
Commandments of Social Media, Westchester, June 2010
Commandments of Social Media, Westchester, June 2010Commandments of Social Media, Westchester, June 2010
Commandments of Social Media, Westchester, June 2010Lisa Colton
 
BJE NY Social Media 6-10
BJE NY Social Media 6-10BJE NY Social Media 6-10
BJE NY Social Media 6-10Lisa Colton
 
Harnessing the Power of Social Media Influencers
Harnessing the Power of Social Media InfluencersHarnessing the Power of Social Media Influencers
Harnessing the Power of Social Media InfluencersBBDO
 
Maximizing Your Facebook Presence
Maximizing Your Facebook PresenceMaximizing Your Facebook Presence
Maximizing Your Facebook PresenceCAMT
 
Social media & strategy for nonprofits: Spirit & Place
Social media & strategy for nonprofits: Spirit & PlaceSocial media & strategy for nonprofits: Spirit & Place
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
 
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your VisibilityUsing Social Media to Raise Your Visibility
Using Social Media to Raise Your VisibilityPeter Kuo
 
Social media for PTAs
Social media for PTAsSocial media for PTAs
Social media for PTAsJD Lasica
 
UJA Federation of NY Agencies Mini Boot Camp
UJA Federation of NY Agencies Mini Boot CampUJA Federation of NY Agencies Mini Boot Camp
UJA Federation of NY Agencies Mini Boot CampLisa Colton
 
Beginners guide to social media (2010 ALGIM Web Symposium)
Beginners guide to social media (2010 ALGIM Web Symposium)Beginners guide to social media (2010 ALGIM Web Symposium)
Beginners guide to social media (2010 ALGIM Web Symposium)Jason Dawson
 
Twitter Strategies (LISMBC)
Twitter Strategies (LISMBC)Twitter Strategies (LISMBC)
Twitter Strategies (LISMBC)Lisa Colton
 

Similar a Desiree Peterkin Bell (20)

Social Media Metrics ft. Daft Punk
Social Media Metrics ft. Daft PunkSocial Media Metrics ft. Daft Punk
Social Media Metrics ft. Daft Punk
 
Using Social Media for Nonprofits
Using Social Media for NonprofitsUsing Social Media for Nonprofits
Using Social Media for Nonprofits
 
Social Media for Non-Profit Organizations
Social Media for Non-Profit OrganizationsSocial Media for Non-Profit Organizations
Social Media for Non-Profit Organizations
 
Fundraising In Social Media - CNA
Fundraising In Social Media - CNAFundraising In Social Media - CNA
Fundraising In Social Media - CNA
 
Neoea summer academy 2013
Neoea summer academy 2013Neoea summer academy 2013
Neoea summer academy 2013
 
Social Media for Advocacy
Social Media for AdvocacySocial Media for Advocacy
Social Media for Advocacy
 
Social media for non profits Aug 2010
Social media for non profits Aug 2010Social media for non profits Aug 2010
Social media for non profits Aug 2010
 
Business Focused Social Media
Business Focused Social MediaBusiness Focused Social Media
Business Focused Social Media
 
Commandments of Social Media, Westchester, June 2010
Commandments of Social Media, Westchester, June 2010Commandments of Social Media, Westchester, June 2010
Commandments of Social Media, Westchester, June 2010
 
BJE NY Social Media 6-10
BJE NY Social Media 6-10BJE NY Social Media 6-10
BJE NY Social Media 6-10
 
Harnessing the Power of Social Media Influencers
Harnessing the Power of Social Media InfluencersHarnessing the Power of Social Media Influencers
Harnessing the Power of Social Media Influencers
 
PHP socialmedia training 2_28_11
PHP socialmedia training 2_28_11PHP socialmedia training 2_28_11
PHP socialmedia training 2_28_11
 
An Introduction to Social Networking
An Introduction to Social NetworkingAn Introduction to Social Networking
An Introduction to Social Networking
 
Maximizing Your Facebook Presence
Maximizing Your Facebook PresenceMaximizing Your Facebook Presence
Maximizing Your Facebook Presence
 
Social media & strategy for nonprofits: Spirit & Place
Social media & strategy for nonprofits: Spirit & PlaceSocial media & strategy for nonprofits: Spirit & Place
Social media & strategy for nonprofits: Spirit & Place
 
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your VisibilityUsing Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
 
Social media for PTAs
Social media for PTAsSocial media for PTAs
Social media for PTAs
 
UJA Federation of NY Agencies Mini Boot Camp
UJA Federation of NY Agencies Mini Boot CampUJA Federation of NY Agencies Mini Boot Camp
UJA Federation of NY Agencies Mini Boot Camp
 
Beginners guide to social media (2010 ALGIM Web Symposium)
Beginners guide to social media (2010 ALGIM Web Symposium)Beginners guide to social media (2010 ALGIM Web Symposium)
Beginners guide to social media (2010 ALGIM Web Symposium)
 
Twitter Strategies (LISMBC)
Twitter Strategies (LISMBC)Twitter Strategies (LISMBC)
Twitter Strategies (LISMBC)
 

Más de SocialMediaPlus

Más de SocialMediaPlus (13)

Gavin Heaton
Gavin HeatonGavin Heaton
Gavin Heaton
 
Gerson and Levy
Gerson and LevyGerson and Levy
Gerson and Levy
 
Joel Cheesman
Joel CheesmanJoel Cheesman
Joel Cheesman
 
Dan Waldschmidt
Dan WaldschmidtDan Waldschmidt
Dan Waldschmidt
 
Dan Mecchi
Dan MecchiDan Mecchi
Dan Mecchi
 
Susan Strayer
Susan StrayerSusan Strayer
Susan Strayer
 
Peter Farrell
Peter FarrellPeter Farrell
Peter Farrell
 
Jason falls
Jason fallsJason falls
Jason falls
 
Michael Davey
Michael DaveyMichael Davey
Michael Davey
 
Phil Baumann
Phil BaumannPhil Baumann
Phil Baumann
 
Nadine Hogan
Nadine HoganNadine Hogan
Nadine Hogan
 
Doug Bellenger
Doug BellengerDoug Bellenger
Doug Bellenger
 
Ed Laczynski
Ed LaczynskiEd Laczynski
Ed Laczynski
 

Último

Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Manulife - Insurer Innovation Award 2024
Manulife - Insurer Innovation Award 2024Manulife - Insurer Innovation Award 2024
Manulife - Insurer Innovation Award 2024The Digital Insurer
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra
 
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Principled Technologies
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024SynarionITSolutions
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsRoshan Dwivedi
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdflior mazor
 

Último (20)

Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Manulife - Insurer Innovation Award 2024
Manulife - Insurer Innovation Award 2024Manulife - Insurer Innovation Award 2024
Manulife - Insurer Innovation Award 2024
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 

Desiree Peterkin Bell

  • 1. Desiree Peterkin Bell The New Paradigm : Government and Social Media
  • 2.
  • 3.
  • 4.  
  • 5.  
  • 7.
  • 8.
  • 9.  
  • 10. Desiree Peterkin Bell POLITICAL BRANDS AND SOCIAL MEDIA STRATEGIES (CASE STUDIES)
  • 11. Desiree Peterkin Bell SOCIAL MEDIA WORKFLOW *Social Object *Social Object is defined as program, event, news, “update” from your brand on anything that sparks dialogue Wall Post on Fan Page Create Event Tweet from @Michael_Nutter @PhiladelphiaGov Triggers “likes” and comments @Michael_Nutter or @PhiladelphiaGov responds Every interaction sends an update across individual social graphs and increases the visibility of the original update among those who are not already fans – the more engagement they realize, the quicker the community will swell Encourages comments + RSVPs Event Page Retweets and comments @PhiladelphiaGov @Michael_Nutter Influencer Relations Pitch influencers on Twitter, Facebook, Blogs as @Michael_Nutter (@PhiladephiaGov) Celebrity Programming @Michael_Nutter #Philly Rising @PhiladelphiaGov
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Social Networking Pioneers Link with Newark
  • 17.
  • 18. Gavin Newsom doubles down on baseball bet. Next up: Philadelphia
  • 19.  
  • 20.  
  • 21.  
  • 22.
  • 23. Mayor Nutter “Rocks” the Mike RESULT: REPORTED WIDELY “ Sarah Palin said, "I know the lyrics to Rapper's Delight.“
  • 24.
  • 25.
  • 26.