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Whitney hoffman

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Social Media 101 ,[object Object],Whitney Hoffman Hoffman Digital Media LLC
What We’re Going to Cover ,[object Object],[object Object],[object Object],[object Object]
The Way It Was- Business was Local
Business Deals sealed with a Handshake
 
 
 
 
Reputation Management ,[object Object],[object Object]
Sales Funnel
Social Media Sales Funnel Marketing Sales Product & Customer Service (Reputation)
The New Telephone Connecting with Customers - The New Golf Course
Channels are on 24 x 7
Your Past can Haunt You in Google.....
 
Ok, People talk online. How Many People really use this stuff? Who are They and why should I care?
The Data
This is Not Fringe Anymore This is Mainstream, Main Street
 
 
March stats from Compete.com
 
 
Number of Users ,[object Object],[object Object],[object Object]
 
 
 
 
 
 
Mobile ,[object Object],[object Object]
 
Why the Flash Debate is not irrelevant ,[object Object],[object Object],[object Object]
 
 
Pew Stats ,[object Object],[object Object],[object Object]
 
Which social media sites are most important?
 
[object Object],[object Object],[object Object],[object Object]
Median Age on Popular Social Networks ,[object Object],[object Object],[object Object],[object Object],Pew Internet & American Life Project, Oct 21, 2009
Facebook
 
Facebook Advantages ,[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object]
The Diaspora Project ,[object Object],[object Object],[object Object]
 
 
LinkedIn- Rolodex on Steroids
LinkedIn- Your Resume and Recommendations Online
LinkedIn ,[object Object],[object Object],[object Object]
Blogging
2009 Blogging Stats ,[object Object],[object Object],[object Object],[object Object],[object Object]
Things you’ll need to consider ,[object Object],[object Object],[object Object],[object Object]
These Are Your Billboards
 
Integrating Other Channels
Schools of Thought ,[object Object],[object Object],[object Object]
 
Ok, I get it. How Do I Get Started?
Step One
 
 
Using Tools to Listen 1. Google Alerts 2. Search.twitter.com 3. Blog Search
Create Your Own Morning Newspaper
HARO- Help a Reporter Out ,[object Object],[object Object],[object Object],[object Object]
Competitive Intelligence ,[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object]
Relevancy to you, to your customers
 
 
Cafe-Shaped Conversations
Creating Communities ,[object Object],[object Object],[object Object],[object Object]
 
So..... ,[object Object],[object Object],[object Object],[object Object]
 
 
 
Taking Aim at Your Goals
 
 
 
 
Social Media Laboratory Experiment, Tweek, Try Again
Skeptical? Questions?
Contact Info: Whitney Hoffman Hoffman Digital Media [email_address] [email_address] Twitter: @whitneyhoffman, @ldpodcast Facebook: Whitney Hoffman Google Voice: (302) 482-4599 Mobile (302) 562-6507 URL: www.whitneyhoffman. com
The End

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