This presentation describes how professionals can use LinkedIn to support the development of a professional social brand.

1. LinkedIn for Business
Michael Tucker
Sr. Social Media Strategist

2. Introduction
• Building a Professional Social Brand
• The “Strategery”
• Laws of Branding on LinkedIn
• Tactics for Business Professionals
• Q&A

3. Building a Professional Social Brand
• Allows you to showcase your expertise
• Make’s it easier for employers and contractors
to understand and hire you
• Can open the doors for paid speaking or
training opportunities
• Proactively builds your reputation before
someone else does

4. Elements of a Professional Social
Brand
• Blog PR
(Radio, TV, Newsp
aper,
• LinkedIn Guest
Blogging, Print
Publications, Onli
ne Articles)
• Facebook YouTube Facebook
– Responsibly Used
• Twitter LinkedIn YourName.com
Blog
Twitter
• YouTube
• 3rd Party Published Content

5. The “Strategery”
• Define your purpose (grow your network, find
prospects, exchange information, raise
visibility)
• Define target audience
(titles, positions, companies & personal
characteristics. Group connections into
categories by influence)
• Create a strategy for how you will build
relationships with the audience members

6. Laws of Branding on LinkedIn
• Complete your profile fully
• Give Yourself the Appropriate Professional
‘Headline’
• Personalize Your URL
• Tell your story
• Add Keywords to Your Copy
• Use a professional photo

7. Laws of Branding on LinkedIn (Cont’d)
• Seek specific recommendations. They give viewers an idea
of how others have viewed your work. When someone
offers to give you a recommendation, suggest key words,
phrases or specific experience for them to comment on
• Seek strategic connections
• When you ask for connections, personalize the invitation.
refer to the place/time/location where you met the person,
offer insight into how you’ve come to know them, or
mention your goals in wanting to connect with them
• Be Selective: Don’t accept every invitation to connect
• Use Apps to further communicate your brand

8. A few Tactics
• Become the Expert
– Participate in Groups
and Answers
• Spark participation by
asking for likes
• Don’t sell…contribute

9. A Few Tactics (Cont’d)
• Give group members a reason to engage with
you.
– Drive them to your marketing funnel with useful
FREE white papers and various trainings
• If you own a group set out to build
relationships w/5 people and allow them to
help you run the group
• Review the daily or weekly emails from
LinkedIn & participate where it makes sense

10. Questions?

11. Thank You
Michael Tucker
520-309-5295
info@socialmobilebuzz.com
SocialMobileBuzz.com