The campaign was initiated on ‘World Heart Day’ with an objective of increasing awareness and prevention of heart diseases and its contributing risk factors in the targeted cities (Bhubaneswar & Cuttack) and the adjoining ones. It was a part of Apollo’s ‘Billion Hearts Beating’ National campaign which is conducted each year to actively promote healthy heart across India, The marathon was mainly organized to make every person pledge for a healthy heart

1. “Run For A Healthy Heart”
-Mini Marathon
September 11- September 29 ,
2013
Www.preludedigital.com
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7381088846|
pratik@preludedigital.com

2. Campaign Launch
How the “Run For A Healthy Heart – Mini Marathon”
campaign kick started , generating massive popularity &
participation..!!
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|
7381088846|
pratik@preludedigital.com

3. Target Audience
Our Target Audience included :
People of all age groups in the Twin Cities (Cuttack &
Bhubaneswar ) and some adjoining cities
Special attention to School, colleges and elder age groups
“Summing up all , audiences targeted were basically the general public ,
irrespective of the category they belonged to”
Www.preludedigital.com
|
7381088846|
pratik@preludedigital.com

4. The Campaign

5. Facebook Posts & Designs

6. Making People aware to
Generating Awareness
maintain a healthy heart
Through Posts

7. Fan’s interest and
interaction
Www.preludedigital.com
|
7381088846|
pratik@preludedigital.com

8. Result
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A whooping 3150 likes in just two weeks
Targeted Geographic campaign 2276 fans from the targeted cities
6194 people actively engaged with the Facebook page
Total Reach - 252378
417 Online Registrations in just 3 weeks
The facebook page became popular & an interactive platform among all
age groups
Www.preludedigital.com
|
7381088846|
pratik@preludedigital.com

9. Agency Detail
We are Prelude Digital – A 360 degree Digital Media Agency based in the “Temple
City-Bhubaneswar” situated in Odisha. A digital media team having a natural flair
for design & strategy.
Our Services include:
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Social Media Marketing
SEO & Analytics
Website Designing
Advertising Campaigns & App Development
Humanizing brands
Prelude Digital – “Giving an Introduction to something important”
Www.preludedigital.com
|
7381088846|
pratik@preludedigital.com

10. Thank You ..!!