#Budget2014 was the most popular hashtag on twitter. Over 110k tweets recorded on twitter reaching out to 71 million people on Twitter. Majority of them were talking about the statue of Sardar Patel, increased IT exemption limit, FDI in insurance/defence, increased tax on tobacco etc.

1. Bloggers Mind Digital Marketing Pvt. Ltd
Presents
#BUDGET2014: THE TWITTER STORY
An overview of the Twitter buzz on Union Budget 2014

2. INDEX
• Overview
• Volume of tweets generated
• Tweet Rate
• Tweet sources
• Major contributors
• Major talking points
• Opinion Leaders Say
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.

3. OVERVIEW
• #Budget2014 was the most popular hashtag on twitter
• Over 110k tweets recorded on twitter reaching out to 71 million
people on Twitter
• Majority of them were talking about the statue of Sardar Patel,
increased IT exemption limit, FDI in insurance/defence, increased tax
on tobacco etc
• Twitteraties were enthusiastic about budget.
• As soon as Hon’ble FM Mr. Jaitley started the budget speech, twitter
saw huge spike in tweets which reached 30 tweets/min.
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.

4. July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
FM
110,005 Tweets
1.9 Billion
Impressions
7.3 Million People
Reached
VOLUME OF TWEETS GENERATED

5. July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
0 50
30 Tweets at rate of 30
per minutes started
to fly soon after
Hon’ble Finance
Minister started his
speech
TWEET RATE

6. TWEET SOURCES
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
58%
35%
7%
Tweets
Desktop
Mobile
Other
58% of total
tweets were sent
through desktops
while 35% came
from mobile
devices

7. MAJOR CONTRIBUTORS
News sites were major contributors to the Buzz on Budget2014
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
Top 3 sources to Buzz on
Budget are
1. The New Indian
Express
2. WireDotCom
3. YouSpeakIndia
Top 3 sources with
highest reach
1. Times of India
2. Hindustan Times
3. NDTV

8. MAJOR TALKING POINTS
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
8%
11%
6%
8%
14%
16%
11%
26%
Statue
Excise duty on tobacco
IT Exemption
VC Funding for Start-ups
New IIT/IIM/AIIMS
FDI in multiple sectors
Roads & Highways
Others

9. OPINION LEADERS SAY
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
After initial thmubs down, markets have smartly rallied which
indicates a resounding acceptance of #Budget2014 Even I
have upped my rating – @kiranshaw
Hard to believe that first ModiSarkar budget is more like a
kirana shop in terms of tinkering with taxes- @SuchetaDalal
200 crore on a statue and 100 crore for girl child! Says it all.
#Budget2014- @sardesairajdeep
#Budget2014 gives thrust on Manufacturing, Infrastructure,
Housing and Irrigation. It’s a roadmap for future –
@PrakashJavdekar
RT 74
Fav 39
RT 308
Fav 69
RT
1,046
Fav 352
RT 113
Fav 54

10. OPINION LEADERS SAY
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
2nd U turn by Arun Jaitley. Demanded IT limit to Rs. 5 lac
but could reach to 50% at Rs. 2.5 lac- @AjayMaken
Budget2014 Excise Duty on Gutka, tobacco and Cola
hiked. Very good move. Tobacco and sugar indicted-
@SunitaNar
#ModiBudget “Rivers are the lifeline of the country”
2,037 Crore. Set aside for integrated “Clean Ganga
Plan”- @FinMinIndia
Beti bachao, beti padhao yojna ke liye Rs. 100 crore ka
prastaav- @niless_desai
RT 141
Fav 77
RT 227
Fav 73
RT 234
Fav 0
RT 52
Fav 22

11. OPINION LEADERS SAY
July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.
My take on #Budget2014: bold on FDI, tough on
deficit, a cautious, no-fireworks, something-for-
everyone approach- @sagarikaghose
New Statutory Warning: Smoking is injurious to health
and now also to wealth” #Budget2014- @tinucherian
#ArunJaitley beats all bollywood stars in giving 100cr
hits- @kunalkohli
RT 32
Fav 22
RT 37
Fav 19
RT 31
Fav 26
#Budget2014 5 more IITs. 5 more IIMs. In a few years
India is going to be flooded with er…best selling
writers- @RameshSrivats
RT 1,047
Fav 476

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July 2014 Source: Bloggers Mind Digital Marketing Pvt. Ltd.