#ChappalMaaro was a campaign towards Outreach for The Bombay Store. Read up on the case study to see how MindShift Interactive did what they do best, creating Insighftul Digital Outreach!

1. #ChappalMaaro
An initiative by The Bombay Store
Digital Outreach partners

2. Objective
Spread awareness about the latest range of
Flip Flops

3. Now, how do we get people
talking about Flip Flops?

4. Indianize it
&
attach it to an ongoing topic
Mumbai elections

5. The results
+78 unique users who
participated with over 150
mentions to The Bombay Store.
+650 tweets using
#ChappalMaarohashtag
#ChappalMaaro trended as the
topmost hashtag in India &
Mumbai within 25 minutes of its
introduction

6. Trending –Delhi, Bombay & India!
For 2 days!!

7. Online Sentiments

8. Outreach in the
first 25 minutes!!

9. Outreach in 2 days

10. Where was this happening?

11. Influencer Interactions

12. Interaction Insights

13. About MindShift Interactive
MindShift Interactive is an Insightful Digital Outreach powerhouse that provides
business with a data-centric approach towards achieving an impactful, innovative
and, most of all, sustained Social Media presence.
The Insights in this presentation are provided by MindShift Metrics, our social media
research unit that helps businesses understand their consumers & engagement
better.
MindShiftInteractive Private Limited is the parent company of MindShift Digital and
MindShift Metrics, our Social Media Marketing Agency and Social Media Research
Company respectively. Combined together, they give your business an insightful
and innovative Social Media Outreach.

14. Thank You!
For further information, do get in touch:
ZafarRais, CEO
MindShift Interactive
www.mindshiftinteractive.com
+91-9820071517
zafar@mindshiftinteractive.com