The document discusses social media strategies used to promote the India International Jewellery Week (IIJW) event over several days. These included posting previous years' content on Facebook to generate interest, distributing free passes via contests to drive more traffic to the page, live streaming event coverage on Facebook and the website, and providing real-time updates about shows through tweets and Vine videos that tagged celebrities. The goal was to create buzz around the event and increase its fan following online through live and engaging content.

1. Snapshots from the IIJW event

2. FACEBOOK

3. Cover image

4. Previous years’ IIJW posts to create a buzz around the
event

5. Contest updates distributing free passes for IIJW. More
traffic and fan following for the page.

6. Live event coverage on Facebook and post updates
about live streaming on website

7. Real time updates about the shows at IIJW throughout
5 days

11. Tweets - Live
*The name of the page then was IIJW and all the celebrities were tagged by their official
handles

18. Tweets that hit the
Headlines

24. Vine video promotion

27. Thank You!