The online ’PINBOARD’ is driving serious traffic and proving to be a powerful online marketing tool. Here is a quick summary on Pinterest by @missing_link_in

1. Pinterest
QUICK OVERVIEW
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2. A QUICK SUMMARY ABOUT PINTEREST FOR BRANDS &
MARKETERS : FIGURES, PRINCIPLES, EXAMPLES…
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3. Founders
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4. History
Dec 2009 : Development of Pinterest started
March 2010 : The site launched as a closed beta
Aug 16, 2011 : Time magazine published Pinterest in its "50 Best Websites of
2011" column
Oct 2011 : the company secured $27M in funding
Dec 2011 : the site entered the top 10 social networks, according to Hitwise
data, with 11M total visits per week
Jan 2012 : ComScore reported the site had 11.7 million unique users, making it
the fastest site in history to break through the 10 million unique visitor mark.
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5. Some Pinteresting Facts About Pinterest
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6. What is Pinterest?
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7. Getting Started on Pinterest?
Request Invite
Create an Account
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8. Using Pinterest
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9. Using Pinterest
A pin is an image added to Pinterest. A pin can
be added from a website using the Pin It button.
Each pin added using the Pin It button links back
to the site it came from.
Upload images from your Computer.
A board is a set of pins. A board can be created
on any topic, such as Cool Posters, Recipes For
Dinner, or Wish list. You can add as many pins to
a board as you want.
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10. What’s what in Pinterest?
„Follow Button‟
for Websites.
When you are browsing the
web, push the „Pin It‟ button to
This is a Board. pin an image.
Adding a „Pin It‟ button to your product
pages or blog posts will allow your
This is a PIN. customers and readers to pin your
products onto Pinterest.
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11. With Pinterest you can….
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12. A Sample Profile on Pinterest
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13. Men‟s apparel Category
selected. Showing
various products. Click
for more categories.
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14. Pinning or Socializing??
Pinning‟s a lot of fun. To find Pinners who have the same taste as you do, access the
„Everything‟ drop-down menu and filter board types by category.
When you see a good Pin, you can either leave a comment, Like it, or re-pin it to one of your
own boards. If you find a really interesting board, you can follow its updates, or head to the
user's profile and follow all of his/her boards.
This is quite similar to Twitter as it‟s an open network, you can follow anyone you want to.
No permissions required.
You can Tweet or Share pins on Facebook, Twitter to help expand your hold across all three
social networks.
Mention other accounts @mention like Twitter on Pinterest, the mentioned user will get
notified.
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15. Trends on Pinterest?
The Popular button shows what pins are trending at the moment. It‟s a
great way to find new stuff and to find Pinners who you share your
interests with.
Trending = Popular
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16. What’s for the Brands??
In order to determine if your brand is suitable for Pinterest,
understanding the features of Pinterest is important, then try it out for
yourself once you understand the basics.
Most brands should be able to find a use of Pinterest, but certain
industries are a perfect fit for Pinterest based on the visual nature of
their offering and what is already popular on the network.
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17. Businesses that can benefit from Pinterest
Brand categories
.
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18. Advantages for Brands/Businesses
Direct Sales: „See It – Like It – Buy It‟, this will always happen on
Pinterest. Customers will be directed to the website when the
user makes 2 clicks on the image/pin.
Always good for an E-commerce website selling variety of
products. This is probably the best way in which ROI will actually
show up as Pinterest drives significant traffic.
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19. Brands Can:
Showcase New Products.
Run Contests.
Establish a creative communication between brands and consumers.
Display various departments of the company.
Set the personality of the brand.
By:
By posting compelling images.
By adapting to the medium and experimentation.
Being consistent and treating it like a process.
Not many brands are there yet, be the first mover.
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20. Running Contests
Brands can always create a buzz by running contests on social networks.
Its an easy way to gain popularity and engagement.
Contests can range from creating the “Best Board” to a earning the most
Re-pins.. Similar to photo contests on Facebook or Twitter.
Pinterest offers a way for brands to build visually stunning interaction
between themselves and their valued customers.
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21. Showcasing New Products
When launching a new product, companies always want to determine initial
reactions to the product‟s look and feel.
Pinterest is an ideal visual platform on which a new product can be
introduced. As Pinterest isn‟t popular as Facebook and Twitter, reactions to
the product can be easily determined without much risk.
As users Re-pin a photo, more intelligence can be gathered, and a decision
can be taken whether their companies should move forward with mass
production.
Think of it as a social media test group similar to a test market.
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22. Establish a creative communication between brands and consumers.
Pinterest holds immense potential for brands to interact with their audiences and to
visually entice current and potential customers. Using the power of image, companies
can create buzz around products, display more in-depth aspects of their businesses,
and ultimately create more personal and visually pleasing social experiences for their
audiences.
Display various departments of the company.
Organized displays would allow businesses to display teams which work in one
department. This feature makes Pinterest a strong B2B community.
Set the personality of the brand.
Every Pin allows for a description and a link to the original story. Therefore, any company
can quickly connect an audience with its story, mission and future plans, all via photo pin.
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23. 10 most followed brands on Pinterest
Perfect Palette
Real Simple
The Beauty Department
HGTV
Apartment Therapy
Kate Spade New York
Better Homes & Gardens
Whole Foods
West Elm
Mashable
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24. Last but not least…Not to forget Pin Etiquette
Be Nice
Pinterest is a community of people. We know that tastes are personal, but be respectful in your
comments and conversations.
Credit Your Sources
Pins are the most useful when they have links back to the original source. If you notice that a pin
is not sourced correctly, leave a comment, so the original pinner can update the source. Finding
the original source is always preferable to a secondary source such as Google Image Search or
a blog entry.
Avoid Self Promotion
Pinterest is designed to curate and share things you love. If there is a photo or project you‟re
proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion.
Report Objectionable Content
No nudity or hateful content. If you find content that is objectionable or violates the terms of
service, you can submit the content for review by pushing the “Report Content” link.
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