Here is a Social Media Case Study on how being only a few months old in India Cashkaro.com used Facebook as its main social media channel to build its brand.

1. SOCIAL MEDIA CASE STUDY
How Cashkaro.com drove 40% of its traffic from Facebook and became the
fastest growing Cashback site in India

2. ABOUT CASHKARO.COM
 Cashkaro.com is India’s fastest growingCashback and Coupons site. It has been started by
Pouring Pounds Ltd UK who run 4 Cashback sites in the UK
 Through the site, members can get Cashback on all online orders at Snapdeal, Myntra,
Yatra & Cashkaro’s 350+ ecommerce partners
 When you go to any ecommerce site via Cashkaro and shop, the site pays Cashkaro a
commission for that sale. Cashkaro gives you ‘Cashback’ from that
 Cashback is paid in addition to Coupons and ongoing Sales so is a great additional saving!
 Cashback as a concept is very popular in theWest and now taken off in India as well
 Cashkaro got 2.9 Lac Facebook fans in less than 6 months time!

3. OBJECTIVES OF FACEBOOK ENGAGEMENT
 Being only a few months old in India Cashkaro.com wanted to use Facebook as its main
social media channel to build its brand
 Objectives of Facebook campaigns were:
 Make people aware that they can save so much money through Cashkaro
 Get fans to sign-up to Cashkaro (free membership)
 Build Facebook as a key customer relationship management channel
 Raise awareness of the brands Cashkaro has partnered with
 Increase take-up of Cashkaro Deals and offers
 Channel for new product launches e.g. restaurant offers launch
 Educate people about who Cashkaro and Cashback works, timelines of payments, method etc
 Understand more about fans’ shopping preferences so content can be customised
 Engage fans on a daily basis which makes them think of Cashkaro more often

4. EXECUTION –
PARTICIPATION DRIVEN
 A carefully thought out content strategy was planned
for Cashkaro Facebook page every month. Cashkaro
also engaged Echovme, a leading social media agency
in India to manage Cashkaro’s social media strategy &
implementation
 Interesting deals, posts, questions, puzzles were posted
everyday that made people participate with the brand
and prompted them to Like & Share the content
 Some posts (like the one on the right) got over 3,300
Likes, over 2,000 comments, 175 Shares and reached
over 1,00,000 people just over 2 days time

5. EXECUTION – PARTICIPATION DRIVEN
 Posts with almost a
thousand Likes and
reaching over 75,000
people. Excellent
participation from fans in
all Cashkaro’s questions
and contests

6.  Along with interesting
questions and puzzles
Cashkaro also posts attractive
deals. Fans respond really well
to these and share generously
as well
EXECUTION –
DEALS DRIVEN

7. EXECUTION –
COMIC STRIPS DRIVEN
 In a recent campaign,Cashkaro introduced a
brilliant comic strip with characters Raja and Rani
who share their funny shopping experiences and
how Rani loves shopping through Cashkaro
 The series has had 15 episodes so far showing
great creativity, ideas and demonstration of how
Cashkaro works
 Fans have absolutely loved this series and
commented, shared and Liked many posts.The
full series can be seen here:
http://on.fb.me/1dlH5FH

8. EXECUTION –
COMIC STRIPS DRIVEN

9. EXECUTION – CUSTOMER RELATIONSHIP DRIVEN
 Facebook has become an important channel of customer relationship management for Cashkaro
 Potential members come to ask queries about how much Cashback they can earn on purchases
while existing members come with feedback and transaction queries. A number of comments are
exchanged between members and Cashkaro, showing healthy engagement and interaction

10. EXECUTION – CUSTOMER RELATIONSHIP DRIVEN
 Facebook is being used as an important feedback
channel through many testimonials were received

11. EXECUTION – FACE OF CASHKARO CAMPAIGN
Cashkaro launched a Face of Cashkaro campaign where people sent in pictures expressing how
much they love Cashkaro!

12. EXECUTION – CONTESTS DRIVEN
Exciting contests and prizes kept Cashkaro’s community engaged and also helped build their
understanding of how Cashkaro works

13. BRILLIANT RESULTS
 Cashkaro Facebook Fan base increased from 17,000 fans to about 2.9 Lac fans in less than
6 months (mid-April to end-September)
 In such a short duration, Cashkaro has become one of the fastest growingCashback &
Coupon sites in India. Cashkaro gets about 40% of its traffic from Facebook
 Cashkaro has among the largest Facebook presence of all deals related sites in India
 Cashkaro has among the highest engagement on its Facebook page even when compared
to much larger, older and well established Indian ecommerce brands
 Many everyday posts got over 1,000 Likes and a number of comments and Shares

14. CONTACT US ANYTIME
Thank you for reading through this case study. Cashkaro is a very social media friendly
brand and we are excited about our upcoming social business campaigns and gaming apps.
For further information or to learn more about our latest campaigns please email Swati
Bhargava (CEO & Co-Founder of Cashkaro.com) on swati@cashkaro.com.
Cashkaro social media links:
www.facebook.com/Cashkaro
www.twitter.com/Cashkarocom
Thank you!