Social Media Case Study: Hyundai India’s Custom YouTube channel
1. Hyundai India’s Custom YouTube channel
Agency Name:
Everymedia Technologies Pvt. Ltd.
Brand Name:
Hyundai India
Objectives:
The objective of this innovative campaign was to make the experience of virtually viewing a car easier.
Execution:
On clicking the ‘Enter Showroom’ tab on the official Hyundai India YouTube channel
(http://www.youtube.com/hyundaiindia), the focus is shifted to a pictorial representation of the entire
range of Hyundai cars. The user can then pick one of these to view in the interactive showroom.
On hovering the mouse over the Hyundai models featured, information on all the models available in
the country shows up.
The user is then required to select a Hyundai model which directs him/her to a 360 degree view of the
same. Here, the user can select the view from the front, back and side angles of the car and is also
provided with patches of all the colors available for the selected model.