Brief presentation on ways to include blogging into your marketing strategy. Originally presented by @sstrategy1 at IABC First Coast 5/8/2013

1. Hi,
I’m Justin
http://socialstrategy1.com | @sstrategy1

2. Less Noise,
Better Data.
http://socialstrategy1.com | @sstrategy1

3. Social Media Monitoring,
Analysis & Managed Services
We provide our clients with business intelligence from
big data and social media.
Our proprietary listening engine indexes 99.9 % of the
web, filters the noise and uncovers essential data for
business decision making.
http://socialstrategy1.com | @sstrategy1

4. Business Conferencing Solutions
w w w. 8 0 0 r o l l c a l l . c o m

6. Organized by
Sponsored by
SMLAWARDS.COM

7. Blogging &
Marketing
Strategy
http://socialstrategy1.com | @sstrategy1

8. Who blogs has
a company blog
or client blog
http://socialstrategy1.com | @sstrategy1

9. Evan Williams
http://socialstrategy1.com | @sstrategy1http://socialstrategy1.com | @sstrategy1

10. SEC Embraces
Social Media
http://socialstrategy1.com | @sstrategy1

11. The way
Businesses
communicate
http://socialstrategy1.com | @sstrategy1

12. Where
Do You Start?
http://socialstrategy1.com | @sstrategy1

13. Blogging &
Marketing
Strategy
http://socialstrategy1.com | @sstrategy1

14. B2B Marketing:
Lead Gen through Web traffic
http://socialstrategy1.com | @sstrategy1

15. Awareness
&
Nuturing
http://socialstrategy1.com | @sstrategy1

16. BLOG
SEARCH EMAIL SOCIAL
WEB LEADS
NURTURE

17. Planning
1. Brand
2. Keyword List
3. Editorial Plan
http://socialstrategy1.com | @sstrategy1http://socialstrategy1.com | @sstrategy1

18. Resources
http://socialstrategy1.com | @sstrategy1

19. ROI Measurement
1. Sales Leads
2. Share of Voice
3. Marketing Subscription
4. Web Traffic
http://socialstrategy1.com | @sstrategy1

20. Starter Kit http://bit.ly/ss1blogkit
Included in kit:
• Editorial Plan
• Keyword List
• Editorial Calendar
• Blog Post Template
• Share of Voice