Corporate Policies in Social Media This webinar brings in two experts in law and social media to discuss the guidelines and strategies companies must consider when dealing with social media, including reporting on financial, regulatory, and corporate compliance. Also, moving shareholders from passive administrators to active participants and sharing Competitive Intelligence Protecting Trademark, Patent and Goodwill. Listen to Steve Ennen and Ed Brown discuss what is the biggest issue in regulating social media. Join Social Strategy1’s President and Chief Intelligence Officer Steve Ennen, and Ed Brown, Partner at Burr & Forman on May 11th at 1 PM ET/ 10 AM PT for a complimentary webinar, as we discuss how companies can create effective social media policies and how to reconcile social media with the realities of corporate policies. Register now for this complementary webinar.

1. How to Reconcile Social Media & Corporate Compliance Mike Lewis, Chairman and CEO, ILD Corp. and Social Strategy1 Steve Ennen, President and Chief Intelligence Officer of Social Strategy1 Ed Brown, Partner of Burr & Forman

2. How to Reconcile Social Media & Corporate Compliance Mike Lewis, Chairman and CEO, ILD Corp. and Social Strategy1 Steve Ennen, President and Chief Intelligence Officer of Social Strategy1 Ed Brown, Partner of Burr & Forman

4. TODAY ’S SPEAKERS Proprietary & Confidential | Social Strategy1, Inc. Ed Brown Partner, Burr & Forman LLP Burr & Forman LLP is a century old, full-service law firm with a forward-thinking approach to providing legal solutions. We have nearly 250 attorneys and offices in Alabama, Florida, Georgia, Mississippi and Tennessee. Burr & Forman offers a wide range of business and litigation services to diverse clients with local, national, and international interests. Steve Ennen President & Chief Intelligence Officer, Social Strategy1 Social Strategy1 activates the social web for business by combining marketing and data mining technology with human analysts. Clients gain profitable insights, sales leads, competitive intel, benchmarking, and online buyer support. Steve joined Social Strategy1 from the Wharton School at the University of Pennsylvania and brought direct research and focus on meaningful metrics and proofs of performance in a total media strategy.

5. Proprietary & Confidential | Social Strategy1, Inc. MEDIA IS IN THE HANDS OF EVERYONE Facebook > 500 Million LinkedIn >70 Million QQ Messenger >485 Million MORE THAN 1 BILLION USING SOCIAL MEDIA, GLOBALLY

7. SOCIAL MEDIA CAN ALTER GOVERNMENTS Proprietary & Confidential | Social Strategy1, Inc. Massive Egyptian Protests Powered by YouTube, Twitter, Facebook, Twitpic [Pics, Video, Updates] Egyptian pro-democracy protesters are embracing Twitter, YouTube, Facebook and Twitpic.

9. “ You can take UGC to the Bank” Tirunillai and Tellis “Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance” HOW TO BUILD A TOTAL MEDIA STRATEGY Stock Price (adjusted) UGC Chatter Chatter Consumer Opinion Negative Chatter Negative Expressions Short Term Cum Short Term Cum Short Term Cum Short Term Cum Stock Returns ** 3.8 4.8 -2.1 -3.6 -2.9 -3.9 -3.7 -4.7

11. LESSON #1 Proprietary & Confidential | Social Strategy1, Inc. Update your policy.

13. LESSON #2 Proprietary & Confidential | Social Strategy1, Inc. Be aware of what your employees are doing.

15. LESSON #3 Proprietary & Confidential | Social Strategy1, Inc. Ignorance is not bliss – communicate to your investors.

17. LESSON #4 Proprietary & Confidential | Social Strategy1, Inc. Know Thy Enemy.

19. LESSON #5 Proprietary & Confidential | Social Strategy1, Inc. Understand trademark, patent and goodwill.