What is content and how do you use it in your social media strategy? In this presentation given at iSummit 2012, Mark Krupinski explores this question along with reviews current problems which are the result on poor execution in addition to solutions based on industry best practices.

1. Content Strategy
Mark Krupinski

2. Social Business Strategist &
Consultant with Social Rubicon.
Since 2006, I’ve been executing
social media solutions focused on
brand ambassadors.
Industry experience: Travel &
Entertainment, Food & Beverage,
Consumer Goods & Services, Higher
Education, Health Care, and
Executive Search.

3. paradigm shift in communication

4. so let’s talk
content

5. content comes in different types

6. owned content

7. earned content

8. paid content

9. and

10. passive & active content

11. in the end, content is your brand

12. problem

13. of adults worldwide now use social
media
(Source: 99 New Social Media Statistics for 2012, The Social Skinny, May 2012)

14. of US social network users prefer to
connect to brands through Facebook
(Source: State of Inbound Marketing, HubSpot, March 2012)

15. of Facebook wall posts are not
answered by brands
(Source: 100 social media statistics for 2012, The Social Skinny, January 2012)

16. we’re speaking to empty chairs

17. we fail to engage

18. the sheeple effect

19. solution

20. strategy

21. create content

22. +
curate content… no, really

23. logistics of production

24. editorial calendar

25. content evolves… so prepare for it

26. research

27. let’s recap

28. strategy

29. commitment

30. research

31. Mark Krupinski
socialrubicon.com
mark@socialrubicon.com
@markkrupinski
(407) 637-4008