Social Media World 2013: What a digital partner does for a brand
•
0 likes•641 views
This was presented on 19 June 2013 at Social Media World conference in Athens, Greece to an audience of 300-400 people. The video accompanying the presentation is here: http://www.youtube.com/watch?v=uZoIwYNyBLM In 10 minutes, the presentation gives the viewer an overview of how an agency can help a brand or business thrive in the digital media.
Report
Share
Report
Share
Download to read offline
Recommended
“Budgetary constraints, with due respect, exist only in the minds of those in the public and private sector who are at best disingenuous in their claims of continuing attempts to rein in spending. A true and viable solution exists that will forever change Department of Defense acquisition processes, and it’s designated Transformational Recapitalization,” says Myron D. Stokes, Managing Director, Global HeavyLift Holdings, Inc a Defense Logistics Agency (DLA) list contractor..
“As described by national security strategist Dr. Sheila R. Ronis, Director, MBA/MSSL Programs and Associate Professor, Management, Walsh College, in a November 2004 Defense AT&L analysis “Transformational Recapitalization: Rethinking USAF Procurement Philosophies”, it is a financial management approach that is Einsteinian in its simplicity:
(Excerpt from Defense AT&L November/December 2004)
How the Strategy Works
“‘To illustrate, let’s apply this strategy to a fictitious Air Force need for a fleet of 300 aircraft. Instead of producing them at a very efficient rate of 75 per year for four years, produce them at a reasonably efficient rate of 20 per year for 15 years. Every four or five years, incorporate a technology spiral upgrade to new aircraft coming off the production line; however, do not retrofit existing aircraft. Near the end of the 15-year production, begin selling the oldest, less capable aircraft while they still have at least half their useful life remaining. Then, instead of closing the production line, continue producing new aircraft to replace those sold.
“‘Theoretically, the production line can continue indefinitely until either technology or requirements drive the need to produce an entirely new platform or when demand for the used aircraft dries up.
“‘Although the unit price of each aircraft may be slightly higher, the lower production rate combined with used aircraft sales revenue should decrease overall cash flow and provide much-needed stability to the budget and our industrial base. In addition, this strategy not only facilitates spiral development, but also ensures that the U.S. military flies the most capable aircraft while avoiding maintenance and operating costs for aging aircraft.
“‘For the 10-year-old (now 15) C-17, now is the time to start selling older less capable craft and continue production of new ones for the Air Force. As the last major aircraft production line in southern California, it would be devastating to lose that industrial capacity in 2008 (now 2011) when the 180th (216th approx.) aircraft is finished. Reducing the rate to 12 per year and selling off older inventory would not only allow the production line to continue for another 10 years, but applying the resale value and avoiding upgrade modifications would significantly reduce the cost of increasing the capacity of the fleet.DEFENSE AT&L 2004: TRANSFORMATIONAL RECAPITALIZATION: RETHINKING US AIR FORCE...
DEFENSE AT&L 2004: TRANSFORMATIONAL RECAPITALIZATION: RETHINKING US AIR FORCE...GLOBAL HEAVYLIFT HOLDINGS
Recommended
“Budgetary constraints, with due respect, exist only in the minds of those in the public and private sector who are at best disingenuous in their claims of continuing attempts to rein in spending. A true and viable solution exists that will forever change Department of Defense acquisition processes, and it’s designated Transformational Recapitalization,” says Myron D. Stokes, Managing Director, Global HeavyLift Holdings, Inc a Defense Logistics Agency (DLA) list contractor..
“As described by national security strategist Dr. Sheila R. Ronis, Director, MBA/MSSL Programs and Associate Professor, Management, Walsh College, in a November 2004 Defense AT&L analysis “Transformational Recapitalization: Rethinking USAF Procurement Philosophies”, it is a financial management approach that is Einsteinian in its simplicity:
(Excerpt from Defense AT&L November/December 2004)
How the Strategy Works
“‘To illustrate, let’s apply this strategy to a fictitious Air Force need for a fleet of 300 aircraft. Instead of producing them at a very efficient rate of 75 per year for four years, produce them at a reasonably efficient rate of 20 per year for 15 years. Every four or five years, incorporate a technology spiral upgrade to new aircraft coming off the production line; however, do not retrofit existing aircraft. Near the end of the 15-year production, begin selling the oldest, less capable aircraft while they still have at least half their useful life remaining. Then, instead of closing the production line, continue producing new aircraft to replace those sold.
“‘Theoretically, the production line can continue indefinitely until either technology or requirements drive the need to produce an entirely new platform or when demand for the used aircraft dries up.
“‘Although the unit price of each aircraft may be slightly higher, the lower production rate combined with used aircraft sales revenue should decrease overall cash flow and provide much-needed stability to the budget and our industrial base. In addition, this strategy not only facilitates spiral development, but also ensures that the U.S. military flies the most capable aircraft while avoiding maintenance and operating costs for aging aircraft.
“‘For the 10-year-old (now 15) C-17, now is the time to start selling older less capable craft and continue production of new ones for the Air Force. As the last major aircraft production line in southern California, it would be devastating to lose that industrial capacity in 2008 (now 2011) when the 180th (216th approx.) aircraft is finished. Reducing the rate to 12 per year and selling off older inventory would not only allow the production line to continue for another 10 years, but applying the resale value and avoiding upgrade modifications would significantly reduce the cost of increasing the capacity of the fleet.DEFENSE AT&L 2004: TRANSFORMATIONAL RECAPITALIZATION: RETHINKING US AIR FORCE...
DEFENSE AT&L 2004: TRANSFORMATIONAL RECAPITALIZATION: RETHINKING US AIR FORCE...GLOBAL HEAVYLIFT HOLDINGS
More Related Content
More from Socialab
More from Socialab (20)
Marketing 2 Women Conference: Breaking the PINK stereotype
Marketing 2 Women Conference: Breaking the PINK stereotype
Selfies are dead. Long live the user generated content!
Selfies are dead. Long live the user generated content!
Fire up your professional path in digital marketing
Fire up your professional path in digital marketing
Redefining performance marketing through creativity
Redefining performance marketing through creativity
Fire up your professional path in digital marketing
Fire up your professional path in digital marketing
ALBA Graduate Business School & Socialab Presentation InfoCom World
ALBA Graduate Business School & Socialab Presentation InfoCom World
Recently uploaded
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
VIP Call Girls Napur Anamika Call Now: 8617697112 Napur Escorts Booking Contact Details WhatsApp Chat: +91-8617697112 Napur Escort Service includes providing maximum physical satisfaction to their clients as well as engaging conversation that keeps your time enjoyable and entertaining. Plus they look fabulously elegant; making an impressionable. Independent Escorts Napur understands the value of confidentiality and discretion - they will go the extra mile to meet your needs. Simply contact them via text messaging or through their online profiles; they'd be more than delighted to accommodate any request or arrange a romantic date or fun-filled night together. We provide –(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7Call Girls in Nagpur High Profile Call Girls
Recently uploaded (20)
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
Social Media World 2013: What a digital partner does for a brand
- 1. Digital Partner: The “outsourcing” approach socialab 19 June 2013
- 3. Why am I important? In the last years I have... • Worked with 40 global & naIonal brands • Presented case studies to more than 10 congresses and seminars • Blogged every day my experiences and those of others
- 19. Facebook Apps
- 21. EdgeRank
- 22. YOUTUBE
- 23. TwiQer
- 24. INSTAGRAM
- 25. PINTEREST
- 26. FOURSQUARE
- 27. LINKEDIN
- 29. EdgeRank αυτός ο άγνωστος