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What is social media marketing?
Why social media marketing?
Who are the players?
How they do it?
Social media marketing
Forms of Internet marketing
designed to increase brand awareness, visibility
and to inherently sell products and services
over the Web.
Social media tools
to name few……
Monthly active users now total
nearly 850million
20% of all page views on the
web are on Facebook
2.7 billion “likes” per day
Contains profiles of
fortune 500
executives and leading
trepreneurs
2 new members join
every second
100 million active Twitter users log
in at least once a day.
34% of marketers have generated
leads using Twitter
77 of the world’s 100 largest
companies maintain a corporate
Twitter account.
Why social media marketing?
Reason #1
“We Don’t have a choice on
whether we do Social Media,
the question is How Well we Do it.”
Erik Qualman.
Your potential
customer is
a country…
62% of the Fortune 500have an active
Twitter account.
Reason #2
" $$ saved is $$ earned’
Cost comparison
CPM the CPM model refers to advertising bought on the basis of
impressions. Its essentially tells you how much you will pay per
1000 people to view your ad during the entire campaign.
0
10
20
30
40
50
60
Series 1
Reason #3
92% of people trust recommendations
from friends and family when making a
purchase decision.
This number is up nearly 20% from 2007.
http://articles.businessinsider.com/2012-04-15/strategy/31344080_1_ads-consumers-search-engine-results
“Social Media is about the people! Not about your business. Provide for the
people and the people will provide for you.”
-Matt Goulart
Social Media v/s Traditional Media
An average person is exposed to 3000
advertising message/day
"The real fact of the
matter is that nobody
reads ads. People read
what interests them,
and sometimes it's an
ad“
-Howard Luck Gossage
"People don't buy
from clowns."
-Claude C. Hopkins
"Many a small
thing has been
made large by
the right kind of
advertising."
-Mark Twain
“Either write
something worth
reading or do
something worth
writing.”
~ Benjamin Franklin
So…..Understand your customers
Select the message to convey….
The betterthe content, the
more integral the network
becomes in the visitor
experience. If the content is
bad, the network is a nuisance,
and a reason for visitors to find
other places to visit……
Choose your channel wisely
To increase
awareness
For better
visibility
To persuade
And ultimately
sell products and
services
Whois
doingit
RIGHT ?
Howare they
doingit
RIGHT ?
Social Aves Pvt. Ltd. is a Social Media
Marketing agency for businesses and
organizations.
We have specialized on :
 Social Media Services
 Campaign/Strategic Services
 Lead Generation Services
 BTL Services for Offline Activities
 Facebook Adds and Application Development
 Designs for brands campaigns
Social Aves Pvt. Ltd.
Jhamsikhel,
Kathmandu, Nepal
info@socialaves.com
01-5537595
Thank you!!!

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SMM:Social Media Marketing (Nepal)

  • 1.
  • 2. What is social media marketing? Why social media marketing? Who are the players? How they do it?
  • 3. Social media marketing Forms of Internet marketing designed to increase brand awareness, visibility and to inherently sell products and services over the Web.
  • 4. Social media tools to name few……
  • 5. Monthly active users now total nearly 850million 20% of all page views on the web are on Facebook 2.7 billion “likes” per day
  • 6. Contains profiles of fortune 500 executives and leading trepreneurs 2 new members join every second
  • 7. 100 million active Twitter users log in at least once a day. 34% of marketers have generated leads using Twitter 77 of the world’s 100 largest companies maintain a corporate Twitter account.
  • 8. Why social media marketing?
  • 9. Reason #1 “We Don’t have a choice on whether we do Social Media, the question is How Well we Do it.” Erik Qualman.
  • 11. 62% of the Fortune 500have an active Twitter account.
  • 12. Reason #2 " $$ saved is $$ earned’
  • 13. Cost comparison CPM the CPM model refers to advertising bought on the basis of impressions. Its essentially tells you how much you will pay per 1000 people to view your ad during the entire campaign. 0 10 20 30 40 50 60 Series 1
  • 14. Reason #3 92% of people trust recommendations from friends and family when making a purchase decision. This number is up nearly 20% from 2007. http://articles.businessinsider.com/2012-04-15/strategy/31344080_1_ads-consumers-search-engine-results
  • 15. “Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” -Matt Goulart
  • 16. Social Media v/s Traditional Media
  • 17. An average person is exposed to 3000 advertising message/day
  • 18. "The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad“ -Howard Luck Gossage "People don't buy from clowns." -Claude C. Hopkins "Many a small thing has been made large by the right kind of advertising." -Mark Twain “Either write something worth reading or do something worth writing.” ~ Benjamin Franklin
  • 20. Select the message to convey…. The betterthe content, the more integral the network becomes in the visitor experience. If the content is bad, the network is a nuisance, and a reason for visitors to find other places to visit……
  • 21. Choose your channel wisely To increase awareness For better visibility To persuade And ultimately sell products and services
  • 23.
  • 25.
  • 26. Social Aves Pvt. Ltd. is a Social Media Marketing agency for businesses and organizations.
  • 27. We have specialized on :  Social Media Services  Campaign/Strategic Services  Lead Generation Services  BTL Services for Offline Activities  Facebook Adds and Application Development  Designs for brands campaigns
  • 28. Social Aves Pvt. Ltd. Jhamsikhel, Kathmandu, Nepal info@socialaves.com 01-5537595