The document discusses how NYU Stern School of Business implemented a social platform called Socialtext to improve collaboration and communication. It provides examples of how collaborative work and project development cycles changed from relying on email to using Socialtext's shared workspaces and signaling features. The presentation seeks to illustrate how Socialtext enabled more real-time and accessible collaboration between faculty and students.

1. Driving Business Performance
with Social Software
Anand Padmanbhan
Chief Information Officer
Thursday, April 14, 2011

2. Agenda
• NYU Stern - who & the change
• What & How? - principles and guide posts
• Execution & Assessment
Information Technology Lead in a Dynamic World April 14, 2011
Thursday, April 14, 2011

3. Academic Excellence IQ +
EQ
Academic
Excellence IQ + EQ
Collaborative Energy of a
Community Global Hub
Information Technology Lead in a Dynamic World April 14, 2011
Thursday, April 14, 2011

4. We have a long history of innovation
and excellence
1831 1900 1916 1982 1999 2010
NYU Undergraduate Graduate Executive MBA International Studies Full-time MBA,
founded College Business program is Program founded – Class of Fall 2010:
founded Program launched 100% of Undergrads 35% international and
Launched travel abroad dual citizens
40% women;
The Concourse Project
1900 1936 1988 2000 2008
First Women comprise Landmark gift from Stern, LSE School authors:
women 15% of total Leonard N. Stern. and HEC partner Solutions to
matriculate enrollment Consolidation of to create TRIUM Financial Crisis
Facilities in – Restoring
Washington Financial Stability
Square Park
With some of the greatest minds in business on our faculty:
W. Edwards Deming Peter Drucker Robert Engle to name a few!
(1946 – 1993) (1950 – 1971) (2000 – present)
Information Technology Lead in a Dynamic World April 14, 2011
Thursday, April 14, 2011

5. Beginning a new chapter
“At the very highest level, our mission is to
develop global leaders with the intellect and
character to excel in a future that will not
resemble the past. ... We must develop people
who see the bigger picture, ask the right
questions, and inspire and serve those around
them.”
Dean Peter Henry
Background:
Joined Stern from Stanford University Graduate School of Business in Jan 2010
Led Obama Transition Team’s review of International Monetary Fund, World Bank
Research Associate, National Bureau of Economic Research; Nonresident Senior
Fellow, Brookings Institution
Rhodes Scholar, Oxford University
Information Technology Lead in a Dynamic World April 14, 2011
Thursday, April 14, 2011

6. We’re proud of our history
and very focused on the future
NYU Stern prepares students
for a world that is yet to be imagined.
!For situations that cannot be predicted
!Markets that have yet to emerge
!Products that are not yet invented
Information Technology Lead in a Dynamic World April 14, 2011
Thursday, April 14, 2011

7. Differentiate...
Business
Goals + Context
Return on Investment
for the Business
Value
Return on Experience
for the Individual
Individual’s
Goals + Context
Information Technology Lead in a Dynamic World April 14, 2011
Thursday, April 14, 2011

8. The Landscape
Student Faculty Business
(Client) (Product) (Company)
• Confident • Experienced • Complex
• Team Oriented • Researchers • Silos
• Pressured • Thought • Many moving
parts
Leaders
• Achieving
• Demands &
• Demanding
• Collaborative Priorities shift
• Change
•
• Connected Resistant
Consistent
Information
Information Technology Lead in a Dynamic World April 14, 2011
Thursday, April 14, 2011

9. What we had...
Information Technology Lead in a Dynamic World April 14, 2011
Thursday, April 14, 2011

10. Opportunity
• Leverage information
• Enable communication & collaboration
• Facilitate new & strengthen existing
connections
• Ubiquitous access
• Access any relevant Stern services
• Expand the horizon - ability to make it their
own
Information Technology Lead in a Dynamic World April 14, 2011
Thursday, April 14, 2011

11. Tech
Capabilities
Users -
Type I
“Enabler” “2-steps An ecosystem
or Value ahead” that is relevant
Users -
creator Guidepost & sustaining
Type II
Users - Gen
Type n Characteristics Technology
Information Technology Lead in a Dynamic World April 14, 2011
Thursday, April 14, 2011

12. Traditional
Portal
Social
Platform
Information Technology Lead in a Dynamic World April 14, 2011
Thursday, April 14, 2011

13. Students Faculty Staff Administrator
Socialtext Security Services
User Interfaces Student Faculty Employee Staff Mobile
Portal Portal Portal Portal Interface
Applications Student
Messaging Calendaring Announcements Directory Microblogging
Information
Authentication Services
Single Sign On Service
Authorization Services
Service Integration Layer: OpenSocial, REST, Ajax
Enterprise Services
Administrative Services Academic Services
Student Human Departmental
Blackboard Research Services
Information Resources Applications
Core Services
Identity Mail List Collaboration
File and Print
Services Management Services
Messaging Directory Content Calendaring
Services Services Management Services
Information Technology Lead in a Dynamic World April 14, 2011
Thursday, April 14, 2011

14. Collaborative Work (Past)
Faculty Student
Professor emails students group Students check email to see email
Team Project. from faculty.
Student creates word document draft
and emails to group.
Student exchange revisions of
document through email.
Professor emails students group
Project is due.
Students emails faculty to let them
Faculty checks email
know they've submitted project.
Faculty retrieves project from LMS
Information Technology Lead in a Dynamic World April 14, 2011
Thursday, April 14, 2011

15. Collaborative Work (Now)
Faculty Student
Professor signals students that
Student creates a project document in
assignments are due from Socialtext(ST)
ST group workspaces.
Students signals project group about
project document.
Students collaborate to complete
project document.
Faculty retrieves project from Students signal faculty member that
Blackboard their project is complete.
Information Technology Lead in a Dynamic World April 14, 2011
Thursday, April 14, 2011

16. Project Dev Cycle (Past)
Information Technology Lead in a Dynamic World April 14, 2011
Thursday, April 14, 2011

17. Project Dev Cycle (Now)
Information Technology Lead in a Dynamic World April 14, 2011
Thursday, April 14, 2011

18. Questions?
Anand Padmanabhan
anand@stern.nyu.edu
NYU Stern School of Business
Thursday, April 14, 2011