This document discusses integrating social software into existing enterprise applications to provide business value rather than treating social features as separate silos. It introduces concepts like connectors, annotators, and appbots that can link applications to social layers and activity streams to enable human interaction with enterprise data and processes within a social context. The document concludes by thanking Eugene Lee and Socialtext.

1. Eugene Lee Enterprise 2.0 Boston 2010

2. Have we been tilting at the wrong windmill?

3. The real problem

4. Generic cliché metaphor 2.0

5. Integrating,

6. Not ignoring,

7. From lightweight,

8. … to substantial business value

9. Gene splicing gone bad?

10. Application Genome

11. Social Software Genome

12. “ Isn’t social just a feature?”

13. Lather, rinse, repeat

14. Application Silos -> Social Silos

17. Connector: connects an application silo to the social layer Annotator: applies social and business logic to connector data, annotates and promotes messages AppBots: enable human interaction with enterprise data and processes Application Streams: enable interaction with applications in the context of an activity stream

28. Cisco Pulse Integration

35. @eugenelee @socialtext Thank you!