Brand Leader Reports are designed to measure the pulse of brand leadership in specific product categories using surveys with at least 100 respondents. The APM Software was conducted in September 2013 and published in October 2013. Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand Pulse end-user database. One hundred fifty-one IT Pros completed this survey. Responses were collected using an online survey engine.

1. APM Software
Brand Leader Report
2013
Brand201307- Copyright © 2013 IT Brand Pulse

2. Table of Contents
APM Software Brand Leader Report, 2013
About APM Software
Page 3
Brand Leader Survey Methodology
Page 4
List of Selected Respondents
Page 5
Summary Analysis
Page 6
2013 Market Leader Bar Chart
Page 9
2013 Price Leader Bar Chart
Page 11
2013 Performance Leader Bar Chart
Page 13
2013 Reliability Leader Bar Chart
Page 15
2013 Service and Support Leader Bar Chart
Page 17
2013 Innovation Leader Bar Chart
Page 19
2013 Survey Data
Page 20
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3. About APM Software
Application Performance Monitoring (APM), also known as Application Performance
Management (APM), is the monitoring and managing of performance and availability of
software applications. APM became Application Performance “Management” when it
started detecting and diagnosing application performance problems to maintain an
expected level of service–translating IT metrics into business meaning.
Two sets of performance metrics are closely monitored. The first set defines the
performance experienced by end users of the application. The second set measures the
computational resources used by the application for said load, indicating if there is
adequate capacity to support the load, as well as possible locations of a performance
bottleneck.
The use of APM is most common for web applications. In addition to measuring response
time for a user, response times for components of a web application can also be monitored
to help pinpoint causes of delay.
3

4. APM Software
Brand Leader Survey Methodology
•
Brand Leader Reports are designed to measure the pulse of brand leadership in specific
product categories using surveys with at least 100 respondents.
•
The APM Software was conducted in September 2013 and published in October 2013.
– Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from
the IT Brand Pulse end-user database.
– One hundred fifty-one IT Pros completed this survey.
– Responses were collected using an online survey engine.
•
In each part respondents were provided with a list of vendors and asked six questions:
1.
2.
3.
4.
5.
6.
Who
Who
Who
Who
Who
Who
do
do
do
do
do
do
you
you
you
you
you
you
perceive
perceive
perceive
perceive
perceive
perceive
as
as
as
as
as
as
the
the
the
the
the
the
APM
APM
APM
APM
APM
APM
Software
Software
Software
Software
Software
Software
market leader?
price leader?
performance leader?
reliability leader?
service & support leader?
innovation leader?
4

5. Selected Organizations Represented
3form
Accident Fund
Ace Info Solutions - National Severe
Storms Lab
Apollo Group, Inc
Artesian Water (State of DE Public Utility)
Astoria Federal Savings
AT&T
ATK
Bay Area Air Quality Mgmt. District
BioTek Instruments
Blue Cross Blue Shield Association
Boeing
Booz Allen Hamilton
Brotman Medical Center
CA Department of Insurance
Calif Dept of Water Resources
California Traffic Safety Institute
CalPERS, State of CA
Caterpillar
CDI Inc.
Christus Health
Chubb Group
Citigroup
City of Los Angeles
CIty of Toronto
Colgate University
Columbia College
Control Group Inc
Criminal Justice Institute
DAIWA Capital Markets
Dekalb County (GA) Government
Delta Airlines
CA DMV
Duke University
Earthlink
Edison Group, Inc.
El Paso County Sheriffs Office
e-Miles, Inc
Environmental Protection Agency
Erie County (PA)
ExxonMobil
Fermilab
FHLB ATL
Ford Motor Company
Foxconn
GE
General Dynamics
General Motors
Intuitive Surgical (ISRG)
Jamaica Hospital Medical Center
Johns Hopkins Univ. Applied Physics Lab
JP Morgan
Judicial Court of CA
Kaspersky Lab
L.A. County Fire
Lockheed Martin
Lohmann Animal Health
Los Alamos National Lab (LANL)
Los Angeles County DPH
Lowe's
Mattel Inc.
Meridian Health Plan
Mimeo
Morgan Stanley
NASA
Nat’l Geospatial Intelligence Agency (NGA)
National Library of Medicine
National Oceanic and Atmospheric
Administration (NOAA)
Nationwide Children's Hospital
NetJets Inc.
Northrop Grumman
Norton Rose Fulbright
Ohio State University
Oppenheimer
Orange County (FL) Public Schools
PepsiCo
Philips
Porsche Cars North America
Purdue University
Reader's Digest
REI
Rels Companies
Rice University
Rutgers Univ. Brain Imaging Center (RUBIC)
Sandia National Labs
Seneca Gaming Corporation
Seton Hall University
Shell
SMU
Social Security Administration (SSA)
Southwestern Medical Center at Dallas
St. Luke's Hospital
Stanford University
Staples
State of PA
SunEdison Inc.
Target
Telecom Italia
The State Bar of California
The University of Chicago
ThomsonReuters
T-Mobile
Transamerica
UBS
UCLA
United Airlines
Universal Parks and Resort
University Of Michigan
University of Michigan Medical School
University of Notre Dame
University of Wisconsin
Urban Retail Properties
USC
Verizon
WesternGeco
WRBerkley Corp
Yale University
5

6. Summary Analysis
•
SolarWinds Sweeps APM Software Brand Leader Awards
–
•
Market Leadership Based on Value Leadership
–
•
SolarWinds is one of the most disruptive vendors in IT. The company provides data center management
software that competes successfully with sophisticated and expensive offerings from BMC, CA, HP, and
IBM. The SolarWinds method of downloadable software and transparent community interaction is the most
customer-friendly business model in IT. The results are 1) SolarWinds has established a pervasive presence
in data centers, including co-existing with high-end software in the majority of Fortune 500 corporations,
and 2) the SolarWinds brand is recognized and trusted by IT professionals. It is not surprising then that
SolarWinds was selected by IT pros as Market, Performance, Price, Reliability, Service & Support and
Innovation Leader for APM software.
Over 40% of respondents chose SolarWinds as the APM Software Price Leader, while slightly less than 15%
chose second place Dell/Quest. Among the six categories of brand leadership, this represented the biggest
spread between first and second place. It is a strong indicator that SolarWinds software is competitive with
the more expensive products–making it easy for IT Pros to link price leadership and market leadership
when it comes to APM Software.
IBM, Dell and HP Run Second and Third
–
IT Pros selected IBM second-most of five of six brand leader categories, with Dell as the runner-up Price
Leader. Dell placed third in voting for Market, Reliability, Service & Support and Innovation Leader. HP
placed third in the Price and Performance categories.
6

7. 2013 Survey Results

8. 8

9. Market Leader
2013 APM Software Brand Leader Survey
30.0%
25.0%
Who do you
perceive as the
market leader in
APM Software?
20.0%
15.0%
10.0%
5.0%
0.0%
Market Leader
CA
Compu Ware
Technologies
6.3%
6.3%
Dell/Quest
ExtraHop
HP
IBM
Precise
Software
SolarWinds
Other
18.0%
7.8%
11.7%
18.8%
1.6%
27.2%
2.3%
9

10. 10

11. Price Leader
2013 APM Software Brand Leader Survey
45.0%
40.0%
35.0%
30.0%
Who do you
perceive as the
price leader in
APM Software?
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Price Leader
CA
CompuWare
Technologies
8.6%
5.5%
Dell/Quest
ExtraHop
HP
IBM
Precise
Software
SolarWinds
Other
14.8%
3.9%
10.2%
9.4%
3.1%
41.4%
3.1%
11

12. 12

13. Performance Leader
2013 APM Software Brand Leader Survey
25.0%
20.0%
15.0%
Who do you
perceive as the
performance leader
in APM Software?
10.0%
5.0%
0.0%
Performance Leader
CA
Technologies
CompuWare
Dell/Quest
ExtraHop
HP
IBM
Precise
Software
SolarWinds
Other
10.2%
5.5%
12.5%
10.2%
13.3%
19.5%
3.1%
23.4%
2.3%
13

14. 14

15. Reliability Leader
2013 APM Software Brand Leader Survey
25.0%
Who do you
perceive as the
reliability leader in
APM Software?
20.0%
15.0%
10.0%
5.0%
0.0%
Reliability Leader
CA
Technologies
CompuWare
Dell/Quest
ExtraHop
HP
IBM
Precise
Software
SolarWinds
Other
9.4%
5.5%
17.2%
8.6%
12.5%
18.0%
2.3%
23.4%
3.1%
15

16. 16

17. Service and Support Leader
2013 APM Software Brand Leader Survey
30.0%
Who do you
perceive as the
service and
support leader in
APM Software?
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Service & Support Leader
CA
Technologies
CompuWare
Dell/Quest
ExtraHop
HP
IBM
Precise
Software
SolarWinds
Other
6.3%
4.7%
17.2%
6.3%
13.3%
21.9%
1.6%
25.6%
3.1%
17

18. 18

19. Innovation Leader
2013 APM Software Brand Leader Survey
30.0%
Who do you
perceive as the
innovation leader
in APM Software?
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Innovation Leader
CA
Tecnologies
CompuWare
Dell/Quest
ExtraHop
HP
IBM
Precise
Software
SolarWinds
Other
4.7%
6.3%
14.1%
13.3%
14.8%
14.8%
2.3%
26.6%
3.1%
19

20. APM Software
2013 Brand Leader Survey Data
CA
Technologies
Compu
Ware
Dell/
Quest
Extra
Hop
HP
IBM
Precise
Software
Solar
Winds
Other
Total
Market Leader
6.3%
6.3%
18.0%
7.8%
11.7%
18.8%
1.6%
27.2%
2.3%
100%
Price Leader
8.6%
5.5%
14.8%
3.9%
10.2%
9.4%
3.1%
41.4%
3.1%
100%
10.2%
5.5%
12.5%
10.2%
13.3%
19.5%
3.1%
23.4%
2.3%
100%
Reliability Leader
9.4%
5.5%
17.2%
8.6%
12.5%
18.0%
2.3%
23.4%
3.1%
100%
Service & Support
Leader
6.3%
4.7%
17.2%
6.3%
13.3%
21.9%
1.6%
25.6%
3.1%
100%
Innovation Leader
4.7%
6.3%
14.1%
13.3%
14.8%
14.8%
2.3%
26.6%
3.1%
100%
APM Software
Performance Leader
20

21. About the Author
Cheryl Parker
Director and Senior Analyst, End User Research
Cheryl Parker oversees the End User Research practice for IT Brand
Pulse. Cheryl and her team conduct IT Brand Leader surveys, custom
research, focus groups, and technical product/customer satisfaction
surveys, as well as compile product databases. Cheryl has spent more
than 20 years in sales/marketing/research, and is a former
reporter/sportswriter for the Los Angeles Times.
cheryl.parker@itbrandpulse.com
21