14. Large amounts
of information
Public
and private
Easily linked
and collected
Stored just
because we can
Analyzed by
humans and
machines
In near real time
Applied to
business
Usable by
everyone
Fed back
into the system
51. “…nobody notices offers they do not
get. And if these absent opportunities
start following certain social patterns
(for example not offering them to
certain races, genders or sexual
preferences) they can have a deep civil
rights effect.”
Anders Sandberg, Oxford University
67. “It has never been spread out,
yet,” said Mein Herr. “The
farmers objected: they said it
would cover the whole country,
and shut out the sunlight! So we
now use the country itself, as its
own map, and I assure you it
does nearly as well.”
3)
Lewis Carroll’s Sylvie and Bruno Concluded (1893)
90. We’re bad at this
Mistake correlation for causality
Seek truthiness rather than fact
Find patterns where they don’t exist
Easily swayed by tone
Side with our tribes
Dig in and ignore new evidence
102. “Where’s a
good sushi
restaurant?”
Nearby
That friends
like
Within price
range
Novel Known
Within diet
restrictions
No allergies
Location
Social
graph
Personal
finances
Personality
Weight,
activity
Medical
history
104. “Excuse me,
but OMG
best sushi
joint!”
Nearby
That friends
like
Within price
range
Novel Known
Within diet
restrictions
No allergies
Location
Social
graph
Personal
finances
Personality
Weight,
activity
Medical
history
118. “The right
information in the
right place just
changes your life.”
- Stewart Brand
“Design is the
human capacity to
plan and produce
desired outcomes.”
- Bruce Mau
119. This is about designing
interruptions and
producing outcomes.