1. Tinie Tempah Website Analysis
Initially when you browse into the website, we
immediately come across the image of Tinie Tempah
himself in which he appears to be dressed
immaculately and simultaneously has a ray of light
shining off him from behind almost literally
translating to the idea of him being a ‘STAR.’The
dress code conforms to the genre and is
immediately classified in the genre of POP. He is
wearing his iconic glasses which gives that sense of
recognition and allows the audience to identify with
him. The images will instantly engage with the
youngsters who are assumingly the main target
audience as women will aspire to be with him in the form of desiring a partner of such to be
like him whereas males to be like him. Throughout the whole webpage, there are several
stylised images of him which not only provide address to the audience but also stress the
importance and promote his star image along with his music. The direct address allows
audience to be attentive as it’ll almost feel as if Tinie Tempah himself is inviting you to
browse and thereby a commoner/fan may relate to him more easily.
The typography used to present his name has been
use frequently in the past which makes it
recognisable to young individuals and also
simultaneously helps build up the brand ‘Tinie
Tempah.’ I f you analyse the fonts, it uses sans serif
text which is conventionally used on males as it
provides an edge to it and so it corresponds with the
youth appeal and the contemporary genre. The font
provides a whole sense of masculinity along with the
image of him. The use of black and white is very
contrasting and eye catching and the basic, strong block colours tells us that Tinie Tempah
himself is bold and straight forward and direct about his music just like the colours used.
The use of few colours is appropriate in this context as it keeps the whole website simple
yet effective.
The navigation bar allows individuals to make choices and browse into more specific aspects
of Tinie Tempah which allows the audience to indulge and explore and almost escape into a
different world.
The several moving images not only attract and engage but also add to the interactive
element which allows individuals to feel in control and involved. The videos will increase

2. one’s interests and also allows the star to be defined into this one page by some of his
products.
Many convergences are scattered across the whole webpage which
integrates and links a range of different mediums into one. It opens
the viewer’s up to a variety of different choices and also offers the
viewers to get involved and feel involved. This involvement adds to
the gratification one may achieve and feel satisfied with the website
to some extent. Social networking sites such as Facebook and Twitter
gets the star and his fans closer and offers a first-hand experience
with one another. With such technology developed in the present
generation, a fan now has more access to interact and mingle with
their idols than before which reduces the distance between a
commoner and a celebrity and also allows Tinie Tempah to build his
star image and become more popular. YouTube allows the fans to
return back to the basics and allows them to view the videos and
music that initially encouraged them to like him in the first place.
Such websites are created to inform people about what their
favourite celeb is up to so by including convergences like Facebook
and Twitter and latest news provides updates of stars and ensures
that fans receive surveillance.
The constant animation used at the top of the webpage grabs your attention and the
shocking green invites you to view the section where you have to opportunity to subscribe
to ‘Spotify,’ which allows the viewers to join the community and more importantly belong to
a group that involves people who love Tinie Tempah. This gives each individual a sense of
involvement and makes them feel a part of a fan club of sort.
The next animated image provides us with promotional
features which letfans to purchase their product through
itunes after having been appealed and enticed by the
website. The website, on the whole, aims to fulfil and
gratify your pleasures and attempts to provide a sense of
satisfaction and happiness after having discovered the
website, The website not only informs you about the
potential event but also gives you some extra insight into the brand ‘Tinie Tempah,’ and the
artist Tinie Tempah making you feel closer to the star.
The whole website is bombarded with info and interactive element’s which Dyer will
describe to be abundance for fans to get involved and dive in making the website more
exciting and intense with info to explore into.