Sooligan: Social search on college campuses.
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1. Sooligan is a mobile app that allows students to post instant reviews ("rants and raves") about campus life and local businesses in their community. 2. It provides localized deals and advertisements integrated into the user experience based on keyword matching. 3. The app also includes a local question and answer feature to help students in new cities find accurate information more easily than existing options.
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Sooligan: Social search on college campuses.
- 2. • A platform for in-the-moment RANTS and RAVES by students about campus life, local businesses, & their community • Moments-based deals and ads • Localized Question & Answer Quick Summary
- 3. 1. Most valuable recommendations come from friends & family. 2. Many students go to college in cities where they don’t have friends or family, which makes finding accurate, up-to-date, current local information extremely difficult 3. 85% of all consumers use internet to find local information. Current options are inefficient. Problem
- 5. The Sooligan Solution 1. RANTS & RAVES by students in any city, on any campus, at any time 2. Open-ended, not just about local businesses or dining 3. Know what other students in ANY city are thinking instantly
- 6. The Sooligan Solution 4. Real-time feedback of any location or business 5. Moments-based local deals and ads integrated into user experience based on keyword-matching technology
- 7. The Sooligan Solution 6. Localized Question & Answer
- 9. SOOLIGAN HIGHLIGHT YELP CROWDBEA CON WENZANI AROUNDME LOCALMIND FREE ✔ ✔ ✔ ✔ ✔ ✔ ✔ ANDROID ✗ ✔ ✔ ✗ ✗ ✔ ✗ IOS ✔ ✔ ✔ ✔ ✔ ✔ ✔ WEB PLATFORM ✗ ✗ ✔ ✔ ✗ ✗ ✔ NATIONAL USER BASE ✓ ✓ ✓ ✓ ✓ ✓ ✓ NEWSFEED ✔ ✔ ✗ ✔ ✗ ✗ ✔ LOCAL Q&A ✔ ✗ ✗ ✔ ✔ ✗ ✔ RATINGS/REVIEWS ✔ ✗ ✔ ✗ ✔ ✗ ✔ SOCIAL ✔ ✗ ✗ ✗ ✗ ✗ ✗ OPEN-ENDED ✔ ✗ ✗ ✗ ✔ ✗ ✗
- 10. Revenue Model A Moments-based advertisement integrated into user experience as a stream of photos, generated based on keywords.
- 11. Revenue Model B Fee-based service for businesses to use Sooligan technology and system to obtain real-time customer analytics & insight for businesses.
- 12. Management • Natasia Malaihollo , Founder – Patent Specialist to IBM & Samsung, corporate Intellectual Property specialist • Nikka Umil, Founder – Student Liaison to UC Berkeley Chancellor’s Office; founded & chaired $300 million fundraiser, one of the biggest endowments in school history • Stephanus Malaihollo, CTO – Lead Tech Analyst at Lennar Corporations • Lucian Paun, Mobile App Developer – Early developer of bluetooth technology in automobiles • Basit Nizami, Server Support Engineer – Senior Software Engineer at Hashe Computer Solutions
- 13. Advisors and Angels Advisors • Jeff Amerine - founded Gravity Ventures, consultant at Innovate Arkansas • Mike Smith, Jr. – Senior Vice President of Stephens Inc. • Ankit Jain - Head of Search & Discovery of Google Play • Jason Lucash – Founder and CEO of OrigAudio Angel Investors • Jeff Amerine • Ramsay Ball – Colliers International Arkansas, Alpha Fund I • Clete Brewer – Owner of Sports Clips, CEO of Blue IN Green • Heather and Avin Rekhi –Physician, Diagnostic Clinic Investors • The Ark Fund, Fund for Arkansas’ Future
- 14. Current Update 1. Sooligan Mobile 1.0 launched on iOs Feb. 3, 2013 2. Approx. 3,500+ users with no marketing. 3. Scalable product. Test launch in Fayetteville, AR & New Orleans produced identical results: - Quick User Adoption & Retention - Active users log-in once a day - Growth in active users amongst 18-45 professionals
- 15. You’re not a hooligan, you’re a Sooligan, and we make local search cool again! Contact: Natasia Malaihollo, Co-founder Natasia@Sooligan.com
- 16. Appendix 1. Customer development at UC Berkeley, LSU, and University of Arkansas produced identical results: students are our target market/early adopters. 2. Initial market: 21.6 million college students every year; 46 million people move across the country every year.; 85% of ALL consumers use internet to search for local information 3. Current strategic partnership discussions with IMG and TrepLabs. 4. Exit Strategy: acquisition by social search platform (Google, Bing, Yahoo) 5. Sooligan is initially based in Berkeley, California. Currently, the team is focused on product development in Southern California. 6. Sooligan is a graduate of The Ark Challenge, a 14-week intensive business accelerator in Fayetteville, Arkansas.
Editor's Notes
- Yelp is a passive form of local social search. Notvery interactive, contains reviews that are often out-of-date and inaccurate. Yelp also tends to be used for business reviews and recommendations. Sooligan opens up the raves and rants to any topic in that city, not just businesses. Allows users to see tweets made by locals in their current city, however, they are not structured in any way besides being made locally. Sooligan structures every user posting as a RANT or RAVE, making it easier to find specific sentiments about local businesses, issues, events, and more. Sooligan also provides a direct localized Q&A platform. Requires people to identify themselves as experts, which is constantly changing so not a stable variable. Not very interactive, user has to seek information to receive information.LocalMind is similar to Sooligan’s instant Q&A but it does not have an interactive social experience like the Rants and Raves. Users on LocalMind tend to be continuously asking questions, searching for answers, and looking forreviews, not leaving them. NextDoor’s purpose is similar to Sooligan in that it is a platform for locals to communicate with each other. However, NextDoor is limited in that it is only for neighborhoods, and a user must be a verified resident of a certain neighborhood to participate. It is also only for neighborhood services.