solution to increase market share

1. Arshdeep Singh (CEO)
Kritika Vashist (VP)
Amrit Kumar
Deepak(MD)
Mohd. Tuffail(MD)
Himanshu Shekhawat
Abhishek Kumar
Manisha Rani
Saurabh Meena
FEEL THE TASTE FIRST
Marketing
Maestro

2. Some questions have in our mind when we go out for survey?
1 Cultural and economic diversity.
2 what kind of product based strategies are required to succeed in the Indian market?
3 How should various pricing strategies be adopted to the Indian context?
4 What kinds of factors influence the selection at retail outlets when a

3. SURVEY OUTSIDE CAMPUS

4.  Solution –
Our survey team report suggested these are the solution for Lipton
ice tea to achieve more market share in the Indian market.
1 Focus on cultural dimensions.
2 Importance of timing- critical factor in Indian market.
3 Price discounting and sales promotion
4 New concepts of products.
5 Importance of differentiation.
6 Touch to digital media.
7 Customer satisfaction ,loyalty and migration.

5. •
QUESTIONS
THANK YOU????