This document provides guidance for artists on developing their work, determining venues for presentation and sales, marketing approaches, and basic business practices. It discusses establishing skills, seeking feedback, choosing venues like galleries or teaching, obtaining funding from the Arkansas Arts Council, good customer service, and using various marketing channels including websites, social media, exhibitions, and business plans. Financial recordkeeping tips are also presented to help artists track expenses. The overall message is that artists should thoughtfully develop their craft, present their work through appropriate venues, employ diverse marketing strategies, and manage the business operations of their work.

1. Marketing the Authentic Artist March 3, 2011 Robin McClea, Artist Services Program Artist Entrepreneurs Rick Chrisman Larry Pennington

2.  Developing your work  Determining a venue for presentation and sales  Arkansas Arts Council Support  Business Basics  Marketing approaches in the 21 st century

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9. Rick Chrisman

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14. Larry Pennington Clay Time Studio

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18. Rick & Donna Chrisman Revolutionary Designs, Inc.

19. Rick & Donna Chrisman Revolutionary Designs, Inc.

24. Arkansas Arts Council www.Arkansasarts.org

25. Pennington Studios www.pennstudios.com

26. Revolutionary Designs, Inc. www.revdesigns.com

27. Revolutionary Designs, Inc. www.revdesigns.com Postcard mailed to existing customers.

28. www.Facebook.com

30. Financial Recordkeeping http://www.artstaxinfo.com/ARTIST/VISUAL~1.XLS Tolls Supplies & Expenses Laundry, Maid, & Porter Other:_______________________ Meals (enter 100% of expense) Printing Costs Lodging (do not combine with meals) Shows & Exhibits Taxi, Train, Bus & Subway Printing of Show Announcement Cards Parking Slide and Photographer Fees Van Rental for Moving of Artwork Postage & Shipping Airfare & Auto Rental Film & Slide Processing Travel - Out of Town Business Cards & Resume’ Other:________________________ Portfolio Costs Parking Fees & Tolls ($) Promotional Expenses Professional Society Meetings Other: ____________________ Purchasing Art Supplies & Materials Museum Memberships Out-Of-Town Business Trips Gallery Visits & Talks Gallery Interviews (Potential Shows) Tickets to Special Exhibits Continuing Education Schools & Conferences Client & Business Meetings Master Classes & Apprenticeships Museum & Gallery Visits Private Lessons Auto Travel (In miles) Continuing Education Painters, Photographers, & Other Visual Artist

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