1. Image by niemster used with Creative Commons license
http://www.flickr.com/photos/niemster/25262555/
@favouritethings
mandy@mandygraessle.com
Is your copy dateable?

3. Promotion Copy v Online Dating
• Figure out what makes you different from everyone else, and use it to your advantage.
• Stay away from generic adjectives and focus more on proper nouns and stories.
• If you're going to be wordy, have something interesting to say.
• Be proud of who you are and wear it confidently in your language and tone.
• Stay consistently positive and confident without seeming annoying and arrogant.
• Don't give anyone a reason to say no to you.
• Use specifics.
• Be sincere and honest.
• Write like you talk.
• Show your personality.
• No spelling mistakes.
You should have fun writing your profile marketing copy. If you have fun writing it, the
reader will likely have fun reading it.
**stolen from eHarmony, formatted with the help of http://schipul.com/writing-for-the-web

4. In The Next Room or the vibrator play
by Sara Ruhl
Hysteria never felt so good.
Or History is a cheeky fella.
It’s the late 19th century, and Dr. Givings has invented a shocking
new electrical device to treat women with "hysteria". As his
patients begin to blossom with the new treatment, the lonely
Mrs. Givings can't help but wonder...what is happening in the
next room?
A provocative, funny, touching and marvelously entertaining story about a young doctor and his wife. Dr.
Givings is obsessed with the marvels of technology and what they can do for his patients. His wife is only a
bystander in her husband's world - listening at the door from the next room as he treats his female patients.
Dr. Givings is not sure exactly how the vibrators help the women he treats - but they do keep coming back.
The only woman whose problem is not helped by the doctor is his own wife who longs to connect with him -
but not electrically.
Nominated for 3 Tony Awards!
“In The Next Room is ‘wet yourself’ awesome in the best of ways!” - Mandy
Buy your tickets to this scandalous, period comedy
at awesomesauce.com or call 911.

6. Image from kristinmckee used under Creative Commons licence
http://www.flickr.com/photos/kirstinmckee/587448720
Don’t be a Clone
Everyone knows you are "nice, smart, fun, and sweet” and who
doesn't enjoy travel, movies, music and friends?

7. Image by chrisjohnbeckett used with Creative Common license
http://www.flickr.com/photos/chrisjohnbeckett/4042608618
So now what?
@favourithings

8. Writing for Press Writing for Promotion
Goal: Get published Goal: Get people to come to
your event/pay attention to you
It’s the logistical details that
make you different KNOW
YOUR
AUDIENCE! It’s the emotional details
Think from a journalist’s
that make it different
perspective: why should they care
That you convey
Write like you read what is Write like you talk
new, different, ex
In third person citing In first person
Informational A call to action

9. @favouritethings
mandy@mandygraessle.com