3. You Have a Website…Now What?
Perception vs. Reality
Having a website
I will conquer is just the start.
the internet once
my website is
Getting traffic is
built. People not easy & can be
will flood to it in expensive.
the masses.
Requires constant
monitoring &
iteration.

4. But Wait! There’s Good News
 Free ways to get traffic (today’s topic)
 Local search business listings
 Business directories
 Online classifieds
 Social Media
 Paid ways to get traffic
 Search engine marketing aka SEM (PPC, banners, etc)
Free ways to get traffic (today’s topic)
 Search engine optimization aka SEO (not always paid)
Local search business listings
Business directories
 Online aggregators (SpareFoot.com, selfstorage.com,
Online classifieds
selfstoragefinders.com, usstoragesearch.com,
storagefront.com, upickstorage.com)

5. Local Search Matters
 What is local search?
A function in search engines and other sites that
allows users to find what they want based on
where they’re looking.
 Why should you case?
 Storage is local!
 People use it (millions)
 Simple (and free) to set up

6. Create/claim your Google Listing
 Google.com/lbc (account
required)
 Fill out basic fields
 Choose up to 5 categories
 Add additional details
 Verify via mail or phone

7. List on on Other Search Engines
List Other Search Engines
 Yahoo
 Create a yahoo account
 http://listings.local.yahoo.com
 Fill out information (enhanced listing $9.95/mo)
 Bing
 Create a windows live ID
 https://ssl.bing.com/listings/ListingCenter.aspx
 Fill out information

8. Best Practices
 Content is king
 Make sure to get reviews
 Add detailed descriptions about your facility
 Fill out as much information as possible
 Be consistent
 Make get traffic (today’s topic)
Free ways to sure all addresses & phone # are correct
Local search business listings
 Match directories
Business the information to your OWN website
Online classifieds
 Be explicit (but not spammy)

9. Local Listing Matter
 What are business listing?
 Onlinecity guides that help consumers find
information about business, dinning, entertaining
& more.
• Why should you care?
 Why should you care?
 Supplemental traffic (SEO)
– Supplemental traffic (SEO)
 People use reviews
– People use reviews
 Many listings have poor
– Many listing have poor info
info

10. Create/Claim Your Listing
 Check to see if your business is listed
 If there is no listing, make one
 If your facility shows up, claim it

11. Add Basic Information

12. Finish the Details
 Confirm Address
 Create login info
 Add business information

13. Best Practices
 Be proactive!
 Get customers to leave you reviews
 Respond promptly to negative reviews
 Fill out as much info as possible (add photos)
 Test different offers
 Add yourself on other directories
 https://advertise.local.com/(Local.com)
 http://biz.yelp.com (yelp.com)

14. Online Classifieds Matter
 What are online classifieds?
 Similar to newspaper classifieds ads,
online classifieds are short, written ads
that are grouped into categories by
region.
 What should you case?
 Specificsections for storage
 People use it (millions)
 Simple (and free) to set up

15. Section Dedicated forfor Storage
Section Dedicated Storage
 Locate andclick on the “parking/storage” in
“housing” category at top center.

16. So Many Storage Ads
 This is where your ad will show up. To post an
ad, click “post” in the upper right hand corner.

17. Select Your Category
 First, select “I am
offering housing
 • Second, select
Second, select
“parking &
“paring & storage”
storage”

18. Let’s Write an Ad
 Click “Continue” when finished

19. Last Steps
 Accept Terms
 Confirm content
 Fill out captcha code
 Email verification
 Done!

20. Best Practices
 Craigslist
 Create an account to post ads faster
 Wait 48 hours to post your next ad (don’t spam)
 Test different content & promotions
 Post on other classifieds
 Similarprocess for most
 & ($ for links on kijiji)
 Always read follow terms of services

21. Social Media (part 1: Twitter)
 Twitter.com
 Own your name!
 Community
 Promotions
 Outreach
 Advice

22. Social Media (Part 2: FaceBook)
 FaceBook.com
 Own your name!
 Community
 Promotions
 Outreach
 Advice
 Social tools
 Get Fans
 “Like”
 Addthis.com

23. In Summation
 Local search/ads are important
 Sign up for every site you can - be everywhere
 With the explosive growth of mobile, local search is the way
things are moving
 Be Proactive & Authentic
 Fill
out everything and be explicit
 Reach out, engage with customers, get reviews
 Be careful
 Ranking factors are constantly changing and rules are getting
more strict
 Don’t be spammy! Don’t be spammy! Don’t be spammy!

24. Thank You! Q/A
Mario Feghali & Chuck Gordon
SpareFoot.com
mario@sparefoot.com, chuck@sparefoot.com
512-705-6208
Did I mention, don’t be spammy?