Since the Momentum digital messaging platform accounts for more than 20% of global legitimate email traffic, what are the exact points of differentiation between Momentum and commodity message transfer agents? This infographic says it all.

1. AUTOMATED DELIVERABILITY OPTIMIZATION
Adaptive Delivery
automates and
optimizes message
delivery in real-time
based on ISP
acceptance policies
Proactively avoid
blocks before they
happen with threshold
management
Not able to align sending rules with ISP requirements
on per-message / per-sender basis
Reactively throttling back
sending when blocks
occur has limited impact
Easy integration with
more than 600
application
programming
interfaces (APIs)
Significant amounts of custom development
work needed to integrate disparate systems and
implement policy
Send email,
SMS/MMS, push
messages and IM
through a single
platform
Only supports email
Customer conversion
and engagement metrics
Real-time data on
messages queued,
delivered, opened and
bounced
No real-time built-in analytics
EXTENSIBILITY AND DEVELOPMENT ENVIRONMENT
ANALYTICS
WHAT DOES THIS MEAN FOR YOUR BUSINESS?
Forrester Research conducted a Total Economic Impact Study revealing that mid-sized
companies using Momentum to replace a commodity MTA can expect a risk-adjusted return of
$1,069,399 in cost savings and increased revenue after three years using Momentum!
If messaging is critical to growing your business, relying on outdated email
infrastructure is not a good idea. You need the best: Momentum.
A set of receiving
domain queues is
created for each virtual
IP so bulk email traffic
does not affect other
mail streams
A single monolithic queue manages traffic
Traffic is forced into a limited
number of shared queues
causing message
acceptance to back-up
A custom
bounce-processing
application must be
built to interpret
bounced messages
Little or no feedback
loop functionality
Inbound processing capabilities with comprehensive
database of bounce codes and classifications
Live Updates automatically uploads interpretations
for new bounce codes
Invalid recipients can be
automatically added to a
global suppression list
Fastest mail server
in the industry
Need to build
scaffolding for
functionality that does
not exist
Complex messaging
infrastructure means
difficulty in scaling
sending volumes
IP addresses must be
moved manually in case
of systems failures
A single hardware
server on Momentum
handles the same
volume of traffic as 14
servers on legacy MTA
software
Active-active clustering
supports distributed
architecture and
automatic failover
MESSAGING ARCHITECTURE
INTELLIGENT QUEUE MANAGEMENT
BOUNCE HANDLING & FEEDBACK LOOP PROCESSING
Momentum Commodity MTAsvs.
Are you getting enough MILEAGE out of COMMODITY
Business rules
through policy
engine