This document discusses the importance of consistent branding and visual identity for businesses. It emphasizes using fonts, colors, graphics and logos consistently to create brand awareness and a favorable reputation. Large scale printing can take a brand's message to the next level by creating buzz and expanding its reach, allowing it to stay innovative and compete against other media. The document encourages businesses to think big and use their windows, walls and floors creatively as giant billboards to attract attention and highlight their strengths.

1. Creative Branding

2. Brand identity is the overall look of all communications.
3M work by: scalesadvertising.com

3. Successful brands use consistent visualization to create
a distinct brand identity.
Fonts, colors, and graphic elements matter, and at the
core of every brand identity is a brand mark, or logo.

4. Why is a consistent, attractive visual identity important?
People like it. You will..
Increase brand awareness
Gain a favorable reputation
Attract a new audience
and
Maintain a competitve edge

5. Brand Awareness
Audiences need visual stimulation to feel a connection with your brand.
An attractive, succinct identity promises complete awareness.
Photo source: design-logix.co.uk
Do you know
these brands?

6. Favorable Reputation
Audiences feel a company is more established, successful, and
trustworthy when their visual identity is solid and consistent.
Photo source: 1nima.com
They say Coca-Cola
classic for a reason.

7. Attract an audience
Audiences want to relate to your brand, and each other. Broadening
your audience will boost your success among competitve brands.
Photo Source: paul2.files.wordpress.com
Photo Source: blog.caturpw.com
Print triggers online searches.

8. Competitve Edge
Audiences want the best. By being the best and broadening your au-
dience, your business will prevail among the competition.
Outdo your
competitors.
Photo Source: d3webdesigns.com

9. Why is LARGE SCALE printing a valuable investment?
You will stick out. You can..
Take your brand’s message to the next level
Create a conversational buzz
Expand your reach
and
Stay innovative in an ocean full of media

10. Take your brand’s message to the next level.
In a world full of advertisements, your brand needs to stick out. Look
at what your competition does and do something BIGGER!
Think
BIGGER
at all times.

11. Create a conversational buzz.
When you make bold moves, people start talking. This Unicef
campaign did not create any silence. The buzz created awareness.
Photo Source: paul2.files.wordpress.com
How can you
make a
BIG impact?

12. Expand your reach.
Are you reaching all of your potential customers? When you think
BIG, you can reach an audience that you never thought relevant.
Daily Newspaper Readership= 32 minutes
Pedestrian Traffic (Past 7 Days)= 6.1 miles
Vehicle Driver/Passenger (Past 7 Days)= 302 miles
Average Daily Commute (Round-Trip)= 54 minutes
Daily Radio= 2 hrs. 57 mins.
Morning Local TV News (Days Watched Past 7 Days)= 2.1
Evening Local TV (Days Watched Past 7 Days)= 3.5
Late-Night Local TV News (Days Watched Past 7 Days)= 1.8
(Source: Arbitron Outdoor Study: Outdoor Media Consumers and Their Crucial Role in the Media Mix)
So.. do your targets drive?

13. Stay innovative in an ocean full of media.
Print is not dead! Even with the growing number of channels, printing
BIG creates some of the biggest results. It’s all about influence.
Photo Source: sitemagnify.com
Page Source: thesurfrevolution.wordpress.com
Is their website
this cool?

14. Don’t treat your windows as something to be looked
through - turn them into giant billboards to attract
attention.

15. Blank walls are a missed opportunity! Why not highlight
your strengths or provide an aesthetically pleasing
environment for your customers?

16. Don’t treat your floors as something to be stepped on,
turn them into eye-catching displays.

17. When you’re thinking about creative branding ask
yourself, how can I make a BIG IMPACT? The
possibilities are endless. Be creative and
THINK BIG!

18. Please visit our website for more on larger than life graphics!
www.SpeedproSaintPaul.com

19. THANK YOU!