Accelerate Innovation in Your Business with HP
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Hear first about the new innovative technology coming from HP to help SMB IT professionals like you. See how this new technology can drive innovation in your own business, while delivering breakthrough energy, space and cost savings. Speaker Bio: Julian has 30 years’ experience at HP, working with HP’s channel partners and customers through various hardware product sets ranging from the initial Digital PC’s through PDPs, MicroServers and Vaxes onto HP ProLiants, where he has been working for the past 10 years overseeing Generation 1 through to the current Generation 8 models.
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Accelerate Innovation in Your Business with HP
- 1. HP Industry Standard Servers Julian Keetch Product Management 16th May 2013
- 2. Intel Ivy Bridge EP / EX – late 2013 Intel Haswell – 1H 2014 AMD stable to 2015 BladeSystem – cClass longevity Roadmap
- 3. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Moonshot System The world’s first software defined server HP Confidential - NDA until 4/8/2013
- 4. Introducing ideal server for dedicated hosting HP ProLiant Moonshot Server Workload Dedicated hosting CPU Intel® Atom Processor S1260, 2.0 GHz/2 core / 2.0GHz Memory 8GB DDR3 ECC 1333MHz Network Onboard NIC: Integrated dual-port 1Gb Ethernet NIC per CPU Storage 500GB or 1TB HDD or SSD, non-hot-plug, small form factor System configs 45 ProLiant Moonshot Servers in the HP Moonshot 1500 Chassis Power Power < 19W AC under load per cartridge, including switch & chassis components OS Canonical Ubuntu 12.04 Red Hat Enterprise Linux 6.4 SUSE Linux Enterprise Server 11 SP2 First software defined server based on Intel® Atom Processor S1260 TM TM
- 5. Maximize efficiency for light scale-out applications Moonshot Application Suitability Costs Compute Intensive Mainstream Workloads Light Scale-Out Power Space Ideal for light scale-out applications • Dedicated hosting & static web front end • Simple content delivery • No SQL/New SQL scale-out database
- 6. Growing library of application-optimized servers • Multiple partners, workload focused • Enables rapid development of servers High density dynamic web Dynamic web Modular disk sharing Web accelerator Telco Desktop Inf Web front end Dedicated hosting Memory caching Simplified delivery of optimized solutions with software defined servers
- 7. HP Moonshot 1500 Chassis front view • The essential foundation for the new style of IT 45 hot-plug cartridges Compute, Storage, or Combination x86 , ARM, or Accelerator • Single-server = 45 servers per chassis • Quad-server =180 servers per chassis (future capability) Dual low-latency switches• HP Moonshot-45G Switch Module (45 x1Gb downlinks)
- 8. HP Moonshot 1500 Chassis rear view • The essential foundation for the new style of IT Rear View HP Common-Slot Power Supplies 5 serviceable, redundant, hot-plug fan modules Dual Network Uplinks • HP Moonshot-6SFP Uplink Module (6 x10Gb Stackable Uplinks) HP Moonshot 1500 Chassis Management module
- 9. Highly flexible fabric • Supporting a range of current and future capabilities Traffic isolation and stacking for resiliency with dual low-latency switches Economical and flexible storage with shared storage lanes Multiple servers managed as one platform with dedicated iLO network Integrated cluster fabric with point-to-point connectivity $ 8 Lanes
- 10. Fabric connectivity options • Traffic isolation and stacking for resiliency with dual low-latency switches Switch B Switch A Servers 1-45 Uplink module B Uplink Module A Single servers 45 ports Quad servers (future availability) 180 ports Switch B Switch A Servers 1-45 Uplink module B Uplink Module A
- 11. • Two high-density, low-power switch modules • Low-latency switching performance • 810 1GbE ports per rack (45/switch) • 108 10GbE uplink ports per rack (6/switch) • Modular faceplate design allows for additional options in the future (10GBASE-T, 40GbE) • Dual switches provide traffic isolation or can be stacked for resiliency • Rack level stacking to simplify management domain • Designed for automated configuration and management , chassis manager integration • Layer 2, Layer 3 Routing & QoS, Management (CLI, SNMP, SFLOW). No license keys Switch and uplinks modules
- 12. Storage fabric • Economical and flexible storage with shared storage lanes $ Compute + Storage StorageCompute Local Storage Low Cost Boot & Logging Distributed Storage or RAID Creates multiple “core to storage” for different solutions Various cartridge types for different combination Drive slicing reduces the cost of a boot drive 87% Local HDD or flash storage 8-way drive slicing Storage expansion
- 13. Management fabric • Multiple servers managed as one platform with dedicated iLO network • HP Moonshot 1500 Chassis Management module aggregates all to a common set of management interfaces • Single Ethernet port gateway • IPMI and Serial Console for each server • True out-of-band firmware update services • SL-APM Rack Management spans rack or multiple racks SC SCSC SCSC SC SCMgmt. Hub Switching Fabric Management Port Cooling Sub-system Power Sub-system Storage Backup or cartridge HP Moonshot 1500 Chassis Management module SC: Satellite Controller
- 14. Thanks
- 15. HP Storage HP Networking Joe Hardy Enterprise Group Presales
- 16. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17 Transforming the industry with HP Converged Storage Modern storage architecture designed for the cloud, optimized for big data and built on converged infrastructure. Converged management orchestration Choreograph across servers, networks, and storage Scale-out and federated software Non-disruptive data growth and mobility Standard x86-based platforms Increase storage performance and density Mobile, Social, Big Data & Cloud
- 17. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18 HP Converged Storage is designed for the future HP Converged Storage System Vision: Polymorphic Simplicity Adj. Existence in several forms, shapes, & sizes • Primary storage system architecture • Retention & protection architecture • Set of data services low-to-high • Approach to block, object and file • Architecture for both HDD and SDD/Flash High End Entry 1 Block | Object | File HDD Flash
- 18. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19 Ready to help wherever you are in the journey OPTIMIZE Traditional IT BUILD What’s Next ACCELERATE Time to Results CONVERGED STORAGE CONVERGED SYSTEMS & SERVICES ESTABLISHED PLATFORMS MSA | EVA | XP | Tape 3PAR StoreServ | StoreVirtual StoreOnce | StoreAll
- 19. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP 3PAR StoreServ Leading tier 1 storage in the high-end • 3 of the top 4 Global Managed Hosting Vendors1 • Over 1200 new customers 1. 451 Research - Market Monitor, 2012
- 20. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21 The only storage architecture you’ll ever need HP 3PAR StoreServ Storage Built for virtualization and the cloud HP 3PAR StoreServ 10800 HP 3PAR StoreServ 10400 HP 3PAR StoreServ 7400 HP 3PAR StoreServ 7200 New New Enhance d Enhance d •As compared to your legacy storage array. See HP’s Get Thin Guarantee http://www.hp.com/storage/getthin and Get Virtual Guarantee http://www.hp.com/storage/getvirtual programs for more Autonomic: Reduce time spent managing storage by 90% • System responds effortlessly and instantly to new workload demands Multi-tenant: Double VM density per server – Guaranteed * • Bulletproof tier-1 resilience for massive consolidation of unpredictable mixed workloads Efficient: Reduce capacity requirements by 50% - Guaranteed * • Hardware enabled thin technologies and tiering for high efficiency without tradeoffs. Federated: Non-disruptive data mobility between systems • HP Peer Motion for easy refresh and data services management across multiple arrays
- 21. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.22 Everything you’d want in a next generation EVA A pain free and risk free evolution that takes the best of EVA into the future of storage EVA DNA • Smart Start • Online Import from EVA to 3PAR directly from EVA Command View
- 22. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.23 Traditional Modular Storage Legacy vs. HP 3PAR Hardware Architecture Cost-efficient usually active-passive dual-controller design limited in scalability and resiliency. Cost-effective, scalable, resilient, meshed, active- active architecture. Meets new requirements for efficiency, multi-tenancy and autonomic management. Host Connectivity Traditional Monolithic Storage Scalable, resilient and active-active but costly. Might not meet multi-tenant requirements efficiently Disk Connectivity Distributed Controllers & Functions Host Ports Data Cache Disk Ports HP 3PAR Architecture
- 23. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.26 File & Block with HP 3PAR StoreServ and StoreEasy Common Addressable Pool of Storage • File and block services available from the SAME efficient storage infrastructure to allow most flexibility • Repurposed on demand to the appropriate services as your business evolves • Efficient storage utilization with 3PAR Thin Reclamation and fully integrated File DeDuplication for Windows • Encrypt file data from the client down to drive on the 3PAR array with SMB 3.0 and Bit-Locker. Converged Management via Windows Server Manager • Enables you to access, manage and monitor file and block services through a single dynamic management interface √ Thin Technologies √ De-Duplication √ Encryption √ Integrated Management √ Integrated High Availability √ Common Pool for File & Block
- 24. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP StoreVirtual Storage Versatile software defined storage – any way you want it.
- 25. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.29 Software Defined Storage. Built for virtualization. HP StoreVirtual Simple: Simple management for virtualization Common management, all-inclusive licensing, and integration into hypervisor management tools. Scalable: Grow without disruption Linear scale-out of performance, capacity, and network bandwidth for spinning disk and solid-state. Highly Available: Keep your applications running Proven 5 9’s availability and unique multi-site clustering for transparent failover and simple disaster recovery. Versatile: delivered as a VSA or natively on x86 rack/blade New 4000 Series HW • Lower Entry: 4130 • 4x Density: 4330, 4730 • Fibre Channel support New for VSA SW: • 2X performance on VSA w/ two virtual CPUs
- 26. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.30 HP StoreVirtual – the versatile platform Whatever the environment – there’s a StoreVirtual platform that fits Scale from VSA to BladeSystem as the business grows or use a combination of StoreVirtual platforms – same features, same management Turn any server into a virtual array Storage for a converged infrastructure HP StoreVirtual 4630 HP StoreVirtual VSA Consolidate storage on performance or capacity optimized tiers HP StoreVirtual 4130, 4330, 4530, 4730, 4900
- 27. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP StoreOnce Backup Leading performance and efficiency from SMBs to Service Providers
- 28. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.32 HP Confidential until Dec 4th, 2012 Entry-level Mid-range Enterprise 2620 Series 4210 Series 4220 Series 4420 Series 4430 Series B6200 2.5TB’s usable 4 to 9TB’s usable with upgrade 8 to 18TB’s usable with upgrade Scalable to 38TB’s usable Scalable to 76TB’s usable Scalable to 512TB’s usable Data Protector 7 HP StoreOnce portfolio Greater scalability, more flexibility
- 29. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP StoreSystem The best of HP Converged Storage in one package 3PAR StoreServ 3PAR File Services StoreOnce
- 30. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.34 HP StoreSystem Configuration HP 3PAR StoreServ Storage • HP StoreServ 7200 2-node with 10.8 TB of Raw Online Storage HP 3PAR StoreServ File Services • Dual StoreEasy 3830 Gateways for File Storage HP 3PAR Software • OS Suite • Replication Suite • Data Optimization Suite • Reporting Suite • Security Suite • VMware Suite HP StoreOnce Backup • StoreOnce 4220 with 12.0 TB of Raw Backup Storage
- 31. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.35 The next era of storage is here today HP Converged Storage delivers Polymorphic Simplicity for higher Return on Information: More value for better decisions Return on Infrastructure: Lower costs and boost agility Return on Individuals: Save time and reduce complexity
- 32. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.36 HP IS TRANSFORMING THE NETWORKING INDUSTRY
- 33. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.37 Architectural Leadership with FlexNetwork Open Scalable Secure Agile Consistent FlexFabric FlexCampus FlexBranch FlexManagement FlexNetwork Architecture FlexManagemen t Converges Network Management & Orchestration FlexFabric FlexCampus FlexBranch Converges and secures data center network, compute, and storage in the physical and virtual worlds Converges wired and wireless networks to deliver secure identity- based access Converges network functionality, security and services for simplicity
- 34. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.38 Leadership from edge to the data center core HP Networking FlexManagement • Network Node Manager • Operations Automation and Orchestration• Operations Center • Intelligent Management Center FlexFabric COREROUTING AGGREGATION EDGE/SERVER ACCESS SECURITY FlexBranch SWITCHING WIRELESS SECURITYROUTING FlexCampus COREROUTING AGGREGATION EDGE SECURITYWIRELESS
- 35. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.39 Delivering FlexFabric FlexFabric • Simplifies with 2-tier fabric architecture • Performs 80% better for vMotion • Recovers 500x times faster 5900 10GbE ToR 5830 GbE ToR 12500 4-Chassis IRF IR F
- 36. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.40 What is OpenFlow? Protocol for direct access to switch forwarding plane • Controller or control software uses OpenFlow protocol to provide programmable interface to switches & routers • Open standard defined by the Open Networking Foundation (ONF) Firewall IPS Edge Switches Edge Switches Controller Wireless APs Net Apps Core Switch Agg Switches Core Switches
- 37. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.41 Commercial Availability of OpenFlow First Tier-one Networking vendor with commercial OpenFlow • Broadest fixed & modular switch portfolio supporting OpenFlow • Largest install base now supporting OpenFlow • +5 years of OpenFlow development experience • Fully supported by HP, enterprise ready • No special licensing required • Available for download now
- 38. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.42 New Operating Model Delivers Agility Needed for Cloud Programmable Virtual Network Tuned to the App Server CPUs VM VM VM VM Hypervisor FlexManagement FlexNetwork Architecture End-to-End Control Plane Virtual Application Network Virtual Application Network Virtual Application Network Virtual Application Network FlexFabric FlexBranchFlexCampus CoreRouting Access CoreRouting Access Routing Switching Wireless
- 39. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.43 TRANSFORMING The Way You Do Networking
- 40. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thank You
Notas del editor
- Extra informationWORKLOADCould also be web hostingCPUDual core, hyper threaded processor, so 4 virtual cores. The processor is soldered down. We only picked the one SKU because from a work per Watt standpoint, we found it to be the best.MEMORYOur memory is an ECC SO DIMMNETWORKThe NIC is a Broadcomm 5720STORAGE The HDD use our traditional SL quick release carriersSYSTEM CONFIGSThe servers are hot plug in the chassis, meaning that servicing on server will not affect the others.Chassis are only sold full, as systemsPOWER19W is the highest power per server we have seen. Typical operating more like 12-15WOSWe have not qualified Windows on this server
- It is important to note, that the tasking of these servers is extremely important. We are targeting applications that require relatively little processing but moderately high IO.First and foremost, the dedicated hosting market is the target for the initial server in the Moonshot solution. This server, with its dedicated HDD and memory, with no sharing of resources is an ideal dedicated hosting server for a hosting company serving SMB companies that do not want to carry their own servers and have no need for high level processing.Also, on the dedicated hosting angle, a single dedicated web server is also a potential use for this server in the dedicated hosting market.Next, simple content delivery servers that require workloads such as processing of requests for data and video servers fetching and shipping unmodified video. (workloads that require transcoding or encoding of video will be better suited by things like our AMD solution or our TI solution)Also, workloads like large distributed memory caching systems —server clusters running software such as MemcacheDAnd lastBig-data-oriented simple search systems, simple database searches on in-memory databases
- Moonshot is processor neutral supporting any brand of processor from a large number of industry partners. Why is that important? Different partners have different skills, different strengths. A partner that specializes in DSPs can bring that capability and technology to market on the Moonshot Systems providing solutions that are tuned for the telco market or oil and gas. Another partner specializing in graphics processing can provide a solution that is optimize for gaming, video streaming and content delivery.Moonshot allows the best of the industry to compete to create best of breed solutions. With software driven server design we are able to tune the processor, balance it with the right type, speed and quantity of memory, the right IO and connection to other servers. We have a growing library of ProLiant Moonshot Servers, utilizing cutting-edge technology from HP partners. Each server will target specific IoT workloads that support emerging Web, cloud, and massive-scale environments, as well as analytics and telecommunications. Future servers are under development for big data, high-performance computing, gaming, financial services, telecommunications, genomics, facial recognition, video analysis, and more. The first HP ProLiant Moonshot Server is available today with the Intel® Atom Processor S1260. It provides effective results in a dedicated hosting environment—giving you the ability to generate greater revenue from a smaller footprint while driving down your operational costs with low-energy processors and a direct-attached disk drive.
- As you can see, from this front view, the MS chassis is very dense in its configuration. In the bezel, you see a front panel display which indicates general health for the individual components in the chassis, as well as the general system health. At the core of the initial solution, we have 45 servers included in the configuration and a single switch and uplink pair. As we progress with various solution types, we will have up to 180 servers in the system.As for the switching, each configuration comes standard with a single switch. Initially, the only switch offered is a 45 port, 1 Gb switch paired with a 6 port, 10 Gb uplink. A second switch is available as an option. As we progress and have the 180 server configurations, there will be a 180 port switch option as well that we can pair with a 4 port, 40 Gb uplink to the network. In the future, we will have also 45 port 10 Gb switches ,and 180 port 10 Gb switches. That way, we can optimally pair the switching characteristics required with the solution being offered. Lastly, the switches can be configured as either a fully redundant network for resiliency, or as two independent networks with separate traffic.
- Turning to the rear of the chassis, we see many of the enablers of the Moonshot architecture. First, notice a bank of 5 fan modules across the top. These fans are all dual rotor, for a total of 10 fans and around 4500W of cooling. Second, across the bottom, we have a bank of 4 power supplies. While initially, we only have the 1200W power supply for the moonshot system, in the future, we will match the proper power supply to the solution to make sure the most efficient means of powering the chassis, for your needed level of redundancy is achieved.Third, you can see the network uplinks (6 x 10Gb here, 4 x 40 Gb off to the side). As we talked about before, the uplinks are paired and matched to an appropriate switch inside the chassis.And last, we have a single point of access to the essential chassis functions and server management functions via the HP Moonshot 1500 Chassis Management module. In this module resides the logic that controls the chassis functions such as power distribution and cooling. Also, this is the single point of access for the Moonshot Chassis manager. In this, you can access the iLO functionality for all 47 devices within the box via a single connection. This single connection vastly simplifies the management network required to manage your servers at scale.
- In the HP Moonshot System, we have arranged multiple fabrics to enhance the solutions we offer and to increase the number of varying solutions we can create. We have a network fabric, made possible by our two low latency switches which are integrated into the system. We have a storage fabric, allowing for the combination of server, compute and storage in various ways to create solutions bespoke for applications. Also, the Moonshot chassis management module allows for the management of the server to occur from a single point via a dedicated iLO lane to each module in the chassis. And last, the Moonshot architecture contains an integrated cluster fabric that allows point to point connectivity, outside of the switched network, inside the chassis.29 lanes for the four fabrics, 1 for management, 8 enet (4+4, radial to switch), 4 (2+2) storage, 16 (4 x 4) for 2D Fabric.
- The Network fabric provides the primary external communication path. We’ve equipped the chassis with two independent slots to house two network switches. For communication within the chassis, each network switch has four communication channels to each of the 45 servers. Each channel supports 1GbE, or 10GbE interface. So, this means, in a maximum compute configuration with 4 servers @10Gb, there can be up to 1800 Gb of networking to each switch, more than likely paired with a 4x40Gb uplink (moonshot-4QSFP uplink).At launch we only have the HP Moonshot-45G Switch module paired with the HP Moonshot-6SFP uplink module. This give 60 Gb of uplink to 45 Gb of downlink, meaning that the network is undersubscribed, so any bottlenecking would occur at the 1 Gb LOM on the server, rather than in the network switch itself.Deeper: Each Network Switch supports 16 channels of 10GbE interface to the network IO Module located in the rear of the chassis.
- The storage fabric inside the moonshot 1500 chassis enables us to connect storage and compute cartridges in novel ways to complete solutions around targeted workloads. Initially, we only have the configuration where a single HDD is attached to the server. So, we are not taking advantage of the storage fabric. However, future designs and concepts allow us to tackle many more solutions, among those would be web front end, hadoop, data analytics and managed hosting.Deeper dive below -The Storage fabric provides the storage capability for server node cartridges that require local storage within the chassis. The initial Gemini storage fabric uses two channels per cartridge with nine nodes grouped into one cluster to create five clusters of nine nodes In our first usage of the storage, we can only use the middle row as storage cartridges . Yielding 120 servers with 30 HDD in the solution.The storage fabric supports SAS2.0 or SATA 3.0 interface at 6Gbps speed. Current Gemini cartridges storage options include HDD or SSD devices. The cartridge storage interface format is currently SATA with SAS available in future releases. If drive slicing technology is used to combine multiple independent data streams into the same channel, the HP Storage Aggregation ASIC must be used on the node cartridge, in the storage cartridge or at both locations. Shared Storage Fabric, or expansion, leverages HP Smart Storage to unlock unused capacity to include these capabilities:SAS/SATA lanes across baseboard give nodes access to disksCartridge cross-routing provides independent paths across cartridges for data mirroring across fault zonesMultiple nodes can ‘share’ a slice of a single drive or SSD to reduce costFuture support for single nodes ‘expanding’ to multiple drives
- Go through these individually and explain that HP see these requirements from many customers. From SMB to enterprise they all have the same needs now. In the past an SMB would not need many of these, for example 10 years ago an SMB could accept downtime, but now they expect 99.999 uptime. Enterprise customers have been expecting many of these for years, for example availability, scalability and performance were all expected. However more recently due to the economic climate they have been asking for efficiency and ease of management to reduce costs.Note: Do not answer these requirements by saying how 3PAR solves them. The object is the state them and get the audience to agree to as much of them as possible. Later on we will answer them.
- Converged management and orchestrationChoreograph across servers, networks, and storageto lower OpEx and accelerate service deliveryScale-out storage software and federationNon-disruptive data growth and mobility between systems for more efficient storage building blocksStandard x86-based platformsIncrease storage performance and density with platform integration on ProLiant and BladeSystem
- In December 2012 we are unvieling what Gartner recently called the most compelling vision and product portfolio they had ever seen from HP. Converged Storage is all about simplifying the complexity that has been created over the years by those fragmented architectures of our competition.There are several design features at the heart of the portfolio. The portfolio has Autonomic – or self-managing – storage capabilities. All of the solutions are designed to maximize capacity utilization, they are federated to enable data mobility. We are focused on maintaining an open approach where we support multiple hypervisors, compute platforms, and ISV partners.Lastly, we are designing Converged Storage solutions in such a way that they are Polymorphic which means it’s a single system that exists in several forms. We are simplifying our portfolio even more and helping organizations improve ROI with a single approach for Primary Storage and a single approach for Information Protection, Retention, and Analytics. Within these solutions we are providing multi-protocol capabilities for Object, File, and Block storage needs. Lastly we are simplifying storage by providing common data services from SMB to Enterprises and Service Providers so that there is a seamless upgrade path and data mobility from small environments to large deployments.
- Everyone should be familiar with these four topics. These are the value prop messages from 3PAR.Enterprises with large data volumes need an efficient storage infrastructure; they will be looking to reduce hardware and associated costs substantially to keep their offering competitive. A key issue has been over-provisioning, with many sites exhibiting up to 75% unused capacity. They also need to get operations and administrative costs under control; in many cases existing teams are being stretched massively as their data farms grow. It is crucial that the data for multiple organizations can be managed securely and independently within the storage infrastructure – known as multi-tenancy. 3PAR meets all these requirements – and as we will see, this is a major understatement…They are Multi-Tenant, able to securely support huge numbers of applications and customers, concurrently. This is crucial for Service Providers, and of course is essential for critical applications, particularly in a highly virtualized environment.They are Efficient: case studies show reductions in acquisition and operational costs by up to 50%. 3PAR Thin Provisioning capabilities actually turn the rules of capacity allocation upside down! It allows users to safely allocate more storage capacity to host applications than actually purchased! 3PAR users can postpone physical disk purchases indefinitely, until the true capacity is actually required. They are Autonomic: let’s clarify what we means by Autonomic. A definition helps: autonomic is an adjective, derived from the Greek ‘auto’ = self, and ‘nomos’ = law. Hence Autonomic means self-regulating. Autonomic Storage is like breathing—you don’t even have to think about it. 3PAR simplifies, automates, and expedites storage management by handling storage provisioning, tiering, and change management autonomically—intelligently, at a sub-system level, without administrator intervention. It is this autonomic management of storage capacity that makes 3PAR so easy to manage at the human level. Customer case studies and analyst reports show increased storage management efficiency of up to 10x, or up to 90% saving in administrator costs. They are Federated, able to move data easily as business needs change. Agility is a key requirement in todays every changing businesses.
- Everything you’d want in a next generation EVA
- The core engine enabling the unique capabilities is the HP 3PAR StoreServ ASIC.It is enabling the high-performance real active/active clusterIt make sure that different workloads don’t consume too much resources and so not stall the whole array, a problem most midrange arrays have when facing a mix of random and sequential workloads.It does handle all the RAID calculation in HW, which the EVA did as well and is one of the reasons why both array perform really well independent of the RAID Level. Also make sure that a RAID rebuild, doesn’t consume all the CPU bandwidthAnd last but not least the most important feature the hardware integrated zero detection, which is unique in the industry and allows 3PAR customers to useThin Technologies without trade-offs (more details later).
- Here is where you can discuss any technical specifications that you feel relevent. SAS backend, 8Gb FC with 10Gb IP, Flash are worth pointing out, along with very high performance levels. You can comment that the 7400 has been going over 300k IOPS in our labs. Note this is NOT SPC1 results, it’s best case lab numbers. We do not know what SPC1 number we will hit yet, due early 2012. Density of 7000 with SFF is impressive, fully populated 7400 fits in a single rack.Highlight that the features are the same across the range.
- „Unified Storage“ is another topic that is currently hot in the marketWe don’t plan to copy what Netapp or EMC did as it comes with a lot of issuesThere is mid to long term plans to improve our offering, but we can already today offer a great integrated solution with StoreServ and Windows 2012/StoreEasy.Go through the bullets above and make clear that we can already address a wide part of the market and shouldn’t be shy to use this to tick the boxes in an RFP.
- What’s NEW:New ProLiant Gen8 based platformsLower entry point with new 4-drive and 8-drive configurations4x the density with larger drive capacityFibre Channel support on new modelsLeftHand OS v10Higher performing StoreVirtual VSA for software defined storageNext generation portfolio – 3rd generation 4x30 models based on ProLiant Gen8New software – LeftHand OS version 10.0New SMB/ROBO focused models – 4130 with 4 drives, 4330 with 8 drivesFor StoreVirtual VSA – performance enhancement - Now availableNow offering Fibre Channel support on new hardware models
- In December – the StoreVirtual Portfolio includes VSA, the New 3rd generation 4130 and 4330 models, and the 2nd generation models – P4500, P4900 and P4800HP StoreVirtual is the most versatile storage platform on the market today as it offers a Virtual Storage Appliance, ProLiant rack and BladeSystem-based hardware models. Scale from one platform to the other, create tiers, or mix and match the product models that best fit the infrastructure for management simplicity and feature consistency.
- The midrange storage standard for virtualization
- And HP Networking is on a roll!Did you know that our recent quarterly earnings showed that HP Networking grew 15% year over year and that HP Networking has delivered seven consecutive quarters of double-digit revenue growth?It’s unmistakable and exciting – HP is transforming the networking industry.
- HP unveiled the FlexNetwork architecture in May, 2011.The FlexNetwork architecture enables enterprises to fully harness the power of media-rich content, virtualization, mobility and cloud computing. It’s a unified network architecture that spans across the data center, campus and branch.It’s open and uses industry standards to support full network integration.It scales on the dimensions of functionality, connectivity & capacity.It uses award-winning vulnerability solutions & research through HP VDLabs.It’s agile for increasingly virtualized applications, rich media & for public and private clouds.Reduces complexity with single pane-of-glass management for physical & virtual environments.
- HP Networking now has an incredibly broad networking and security portfolio all the way from the edge of the network to the very core of the data center. HP also provides single-pane-of-glass management and a broad range of services for our networking customers.Last year we acquired 3COM, and truly rounded out our portfolio with the newest and most innovative networking technology in the industry. We have a robust and highly competitive networking technology with industry leading innovations.This year, we’ve introduced many new products to our family. Let me show you what some of these products look like and what we really mean by true innovation.
- Abstraction of control and management plane:Today, control plane is on the physical switch hardwareNetwork control planeFragmented across many devicesCentralized intelligenceAttempts with management tools
- OpenFlow Supported on (16 current platforms, 2 former):HP 3500 Series (8 models)HP 5400 Series (2 models)HP 6200 Series (1 model)HP 6600 Series (3 models, 2 former)HP 8200 Series (2 models)
- Virtual Application Networks is a game changer. It is one you will feel comfortable with because it is similar to server virtualization. HP Virtual Application Networks will transform the networking industry the way hypervisors transformed the server industry.The end-to-end control plane is similar to a hypervisor. And Virtual Application Networks are similar to Virtual Machines (VMs).