If mobile apps are part of your business, having real-time insight on app performance, crashes, usage and transactions is critical. Data derived directly from mobile app usage—called “mobile data”—can help you deliver better performing apps and increase application visibility. With the massive increase in smartphone and mobile app usage, your app’s performance is more important than ever. Learn how to gain Operational Intelligence from your mobile apps with Splunk MINT.

1. Copyright
©
2015
Splunk
Inc.
Splunk
for
Mobile
Intelligence
Jag
Dhillon
Senior
Sales
Engineer
ANZ

2.
• New
OS
versions
break
apps
• Network
issues
are
difficult
to
find
and
simulate
• Limited
Lme
to
make
changes
and
fixes
The
Challenges
of
Delivering
Mobile
Apps
2
• Plan
for
growth
• Solve
infrastructure,
API
and
app
issues
• Feature
usage
• Monitor/analyze
user
behavior
• Deliver
omni-­‐channel
analyLcs
• Mobile+web+desktop
Form
Factor,
Pla;orm,
Interac=on
Style
Variety
Rapid
App
Dev
Cycles,
Break-­‐Fix
Needs
Infrastructure
Analy=cs
• OS
and
device-­‐
centric
development
• Need
to
correlate
devices,
versions

3. Mobile
App
Delivery:
Different
Challenges
for
Different
Roles
3
• How
do
I
find
the
root
cause
of
app
crashes/poor
performance?
• What
were
users
doing
when
the
issue
happened?
• How
do
I
get
more
insight
into
transacLon
paths?
• Is
the
problem
with
the
app,
the
network
or
the
backend
system?
• Do
I
have
the
right
capacity
in
place
to
handle
transacLon
volume?
• How
does
performance
compare
mobile
vs.
web
vs.
desktop?
• How
are
customers
using
my
app?
• Which
features
should
I
prioriLze
for
future
versions?
• How
does
customer
behavior
compare
across
channels?
APP
MANAGERS/
OPERATIONS
PRODUCT
MANAGERS/
BUSINESS
OWNERS
MOBILE
APP
DEVELOPERS

4. Introducing
Splunk
MINT

5. Enhance
Opera=onal
Intelligence
Using
Mobile
Data
5
Deliver
Be[er
Performing,
More
Reliable
Apps
Deliver
Real-­‐Time
AnalyLcs
Achieve
End-­‐to-­‐End
Visibility

6. How
Splunk
MINT
Works
• Embed
Splunk
MINT
SDKs
in
your
mobile
app
• AcLvate
with
one
line
of
code
• Your
app’s
operaLonal
data
is
securely
transmi[ed
to
the
Splunk
MINT
Data
Collector
• Analyze
your
mobile
operaLonal
data
using
the
Splunk
MINT
App
• Correlate
the
data
with
other
sources
using
Splunk
Enterprise
6
Mobile
App
OperaLons
Data
Splunk
MINT
Data
Collector
Real-­‐Lme
Mobile
OperaLonal
AnalyLcs

7. Deliver
BeTer
Performing,
More
Reliable
Apps
• Improve
user
retenLon
by
quickly
idenLfying
crashes
and
performance
issues
• Establish
whether
issues
are
caused
by
an
app
or
the
network(s)
• Correlate
app,
OS
and
device
type
to
diagnose
crash
and
network
performance
issues
7
Real-­‐Lme
monitoring
of
crashes
and
performance

8. Deliver
BeTer
Performing,
More
Reliable
Apps
• Monitor
and
analyze
criLcal
business
transacLons
• Understand
user
acLvity
by
monitoring
specific
events
and
transacLons
• Measure
latency,
volume
and
status
codes
for
all
HTTP
calls
8
TransacLon
and
predefined
event
monitoring

9. Deliver
BeTer
Performing,
More
Reliable
Apps
• Visualize
trends
in
network
performance
• Determine
whether
networks
are
prevenLng
transacLons
from
occurring
• Measure
latency
of
network
and
understand
its
role
in
mobile
app
performance
9
Understand
how
your
network
affects
your
mobile
app

10. Achieve
End-­‐to-­‐End
Visibility
• Correlate
Splunk
MINT
data
with
other
OperaLonal
Intelligence
for
end-­‐to-­‐end
transacLon
analysis
• Use
Splunk
Enterprise
search
capabiliLes
to
correlate
and
drill
down
into
your
mobile
and
non-­‐
mobile
data
10
Use
correlaLons
to
get
comprehensive
insights

11. Deliver
Real-­‐Time
Analy=cs
• Network
performance:
Create
dashboards
that
compare
network
performance
by
carrier
(Wi-­‐Fi,
LTE
networks,
etc.)
• Geoloca=on:
Gain
insight
on
usage
and
performance
by
where
users
are
located
• User
sessions:
Understand
how
users
are
engaging
mobile
apps
11
Get
granular
insights
into
your
app
and
its
users

12. Deliver
Real-­‐Time
Analy=cs
• Use
data
models
to
search;
create
pivot
tables
and
dashboards
to
visualize
mobile
intelligence
info
• Create
omni-­‐channel
analyLcs
by
adding
business
context
and
correlaLng
with
other
applicaLon
channels
12
Real-­‐Lme
monitoring
of
crashes
and
performance

13. MINT
Benefits
Developers
and
the
Business
13
• Immediate
quality
insights
• User,
usage,
transacLon,
network
visibility
• Fast
Lme-­‐to-­‐value
with
lightweight
SDK
• Find
bo[lenecks
across
app,
network,
backend,
APIs
• Right
size
capacity
for
transacLon
volumes
• Ensure
performance
across
all
channels
• User
behavior,
user
experience
insights
• Faster,
more
valuable
improvements
• Omni-­‐channel
analyLcs
APP
MANAGERS/
OPERATIONS
PRODUCT
MANAGERS/
BUSINESS
OWNERS
MOBILE
APP
DEVELOPERS

14. Thank
You

15. Copyright
©
2015
Splunk
Inc.
Appendix:
Gemng
Started

16. GeVng
Started
With
Splunk
MINT
16
Mobile
Developers
Sign
up
on
mint.splunk.com
Download
SDKs
and
create
mobile
projects
Download
Splunk
Enterprise
Splunk
Admin
Re-­‐deploy
Splunk
MINT
enabled
apps
Check
Splunk
MINT
Management
console
Download
the
Splunk
MINT
App
Run
Wizard
to
connect
to
the
Splunk
MINT
Data
Collector
Get
dashboards
and
search,
correlate

17. Accelerate
Development
of
Mobile
Apps
Real-­‐Lme
informaLon
and
integraLon
to
quickly
deliver
new
app
versions
• SDK
only
requires
one
line
of
code
and
uses
minimal
overhead
• Centrally
monitor
crashes,
handle
excepLons
and
user
flow
to
debug
faster
• IntegraLon
with
popular
developer
tools:
JIRA,
Github,
Hipchat,
Pivotal
Tracker
17

18. Splunk
Background

19. Disrup=ve
Approach
to
Unstructured
Data
Structured
RDBMS
SQL
Search
Schema
at
Write
Schema
at
Read
1980-­‐2010
2010+
ETL
Universal
Indexing
Unstructured
Volume
|
Velocity
|
Variety

20. COLLECT
DATA
FROM
ANYWHERE
SEARCH
AND
ANALYZE
EVERYTHING
GAIN
REAL-­‐TIME
OPERATIONAL
INTELLIGENCE
The
Power
of
Splunk
20

21. 21
Turning
Machine
Data
Into
Business
Value
Index
Untapped
Data:
Any
Source,
Type,
Volume
Online
Services
Web
Services
Servers
Security
GPS
LocaLon
Storage
Desktops
Networks
Packaged
ApplicaLons
Custom
ApplicaLons
Messaging
Telecoms
Online
Shopping
Cart
Web
Clickstreams
Databases
Energy
Meters
Call
Detail
Records
Smartphones
and
Devices
RFID
On-­‐
Premises
Private
Cloud
Public
Cloud
Ask
Any
Ques=on
Applica=on
Delivery
Security,
Compliance
and
Fraud
IT
Opera=ons
Business
Analy=cs
Industrial
Data
and
the
Internet
of
Things

22. 22
Why
Splunk?
FAST
TIME-­‐TO-­‐VALUE
ONE
PLATFORM,
MULTIPLE
USE
CASES
VISIBILITY
ACROSS
STACK,
NOT
JUST
SILOS
ASK
ANY
QUESTION
OF
DATA
ANY
DATA,
ANY
SOURCE
OR
DEPLOYMENT
MODEL

23. Educa=on
Healthcare
Technology
Energy
and
U=li=es
Manufacturing
Telecommunica=ons
Cloud
and
Online
Services
Government
Retail
Financial
Services
and
Insurance
Media
Travel
and
Leisure
23
Proven
at
9,000+
Customers
in
100
Countries
Over
3/4
the
Fortune
100

24. Phases
of
OperaLonal
Intelligence
Reac=ve
Search
and
InvesLgate
ProacLve
Monitoring
and
AlerLng
OperaLonal
Visibility
Proac=ve
Real-­‐Time
Business
Insight

25. MINT
Mainframe
Data
VMware
Plasorm
for
Machine
Data
The
Splunk
Por;olio
Exchange
PCI
Security
RelaLonal
Databases
Mobile
Forwarders
Syslog
/
TCP
/
Other
Sensors
&
Control
Systems
Rich
Ecosystem
of
Apps
Across
Data
Sources,
Use
Cases
&
Consump=on
Models
Wire
Data
25
Mobile
Intel
Premium
Solu=ons