SlideShare a Scribd company logo
1 of 16
Copyright © 2012 Splunk Inc.




Turning Big Data Into
Operational Insights at
Cricket Communicatons
Ty Prinkki
Senior Operations Manager - Muve
Cricket Company Overview
•   Leading communication service provider
    – $2.7 billion in revenues (FY 12)
    – Approx. 4,300 employees
•   Nationwide services offered include wireless voice and broadband
    internet
•   Approx. 5.9 million customers across the U.S.
•   Launched unlimited MUVE music service in early 2011




                                         2
My Background & Role
•   Senior Manager, Technical Operations Group
•   Functions of the group:
    – Operational responsibility for nationwide data
      services
    – Any device / any data service (e.g. music)
    – Own the ‘end-to-end’ service => systems
      focused
    – How do we define and better monitor the
      customer experience?




                                           3
Why Splunk?
• Visibility: Multiple service/transaction platforms and 3rd party
  providers
• Reporting: Real-time Monitoring and Analytics
• Scale: Thousands of new subscribers per hour, hundreds of
  interactions every minute = millions of events
• Efficiency: Take processing off the platform for
  Developers/Engineering/Operations/. . . .
• Operational Intelligence: Huge operational gains and strategic
  advantages through leveraging machine data

                                 4
Broad Use of Splunk at Cricket
                     Supporting Operations & Business Use Cases

     IT                 Technical Operations

                     Messaging          WAP
    CRM               Services         Gateway
 Monitoring
and Analytics        Over the Air        Video             • Monitoring and analytics of
                   Activation (OTA)   Optimization           over 2 TB / per day
    SOA
 Monitoring                                                   • 100s of TBs of historical
and Analytics      Authentication        Policy                 data on disk
                     Platforms         Platforms


                    MUVE Music
                                      Provisioning
                     Service


                                               5
About MUVE Music




Strategic initiative for Cricket       More than 600,000 subscribers

Drives customer growth & loyalty       Over 70 million song downloads each month

                                       More than 230 million song plays each month
Complimentary subscription
included with most smartphone          More than 30 hours of music listening per subscriber per
plans                                  month


                                   6
Key Splunk Drivers for MUVE

• In-depth visibility into service usage metrics
• Identify and address issues for a better customer
  experience
• Content usage insight
• Assessing the business impact by device
• Evaluate performance improvements and
  variations of software releases
• Analyze end-user metrics in different ways for
  more efficient and effective content delivery


                                      7
MUVE Service – Understanding the Customer

        User authenticates &     Authentication Logs
        receives an IP address


                                                       Correlate MDN and IP
                                                       Address

        Activity Tracked by IP
        - Searches                                     Key to understanding
        - Downloads                                    individual customer
                                 Search Logs
        - Browsing               Download Logs         experience with service –
                                 Application Logs      insights for support, IT and
                                                       business
                                    8
MUVE Subscriber Dashboard & Forms
                    •   Subscriber insight:
                        – Tying MDN to IP is key with Splunk
                        – Did they get on the network?
                        – Did they get access to desired
                          content?
                        – User perceived performance
                    •   Business value
                        – Rapidly troubleshoot customer issues
                        – Complete customer activity view
                          including usage stats to isolate issues
                        – Proactively identify known problem
                          signatures before customer call-in

                9
MUVE Download Dashboard
                •   Real-time download metrics
                    –   Devices downloading songs
                    –   Devices unable to download
                    –   # of tries to download songs
                    –   Volume of data downloaded
                    –   Average download speed
                •   Business value
                    – Device analytics, benchmarking
                      & comparison
                    – Operational planning and
                      rationalization
                    – Trending and threshold alarming
                    – Proactively monitor and fix
                      issues/Drill down

           10
MUVE Content Dashboard (Demo)
•   Real-time content analytics
    –   Top 10 searches across customers
    –   Top song downloads
    –   Top artist downloads
    –   Top played songs
    –   Top artists searched for
•   Business value
    – Banner hit rates
    – What do customers want
    – Audit of customer transactions



                                           11
MUVE Service Delivery Dashboard
•   Real-time service usage metrics
    –   % of cloud activities
    –   # of users authenticating
    –   # of concurrent users
    –   # of users activating
    –   Download times, by device, 3G
        vs. WiFi
•   Business value
    – Monitoring overall service health
    – Visibility for platform
      optimization
    – Capacity planning for growth


                                          12
Device Performance Benchmarking
•   Analyzing Muve download client performance
    – Average song download times (song download times)
    – Average time for device to request queued song (song gap/request)
•   No manual timing analysis in spreadsheets; order of
    magnitude faster in Splunk!
        Song 1                    Song 2                    Song 3
      Download                  Download                  Download
       Time (S)                  Time (S)                  Time (S)




                     Song 2                    Song 3                    Song 4
                  Gap/Request               Gap/Request               Gap/Request
                    Time (S)                  Time (S)                  Time (S)


                                                                13
Splunk Roles – From Execs to Operations
                                                                                         Engineering
                                                                    Customer
                      Executives             Marketing                                   Operations
                                                                      Care
                                                                                           Vendor



                                                                                          Call tracing
                   User Acquisition     Content / Subscriber Look-up / Search /        Troubleshooting
Splunk Use
                     Dashboards             Dashboards        Troubleshooting           Benchmarking


      “Wow … where was this five years ago for our other services?” - Customer Care
      “Great work! It’s really cool to see you guys respond to these issues so quickly.” - VP Ops



                                                    14
Splunk Impact / Top Takeaways
    Splunk usage has grown organically (200+ users)
    More data = more benefit (grown from 200 GB to 1.5
    TB per day)
    Machine Data Requirements to Vendors
•   There’s a gold mine in this data - tell the business what
    it needs – now!!!!
•   The business is now behind Splunk . . . Splunk is core to
    several strategic projects
    “We have given the business tremendous insight and visibility as the music service launched.
      They are coming to us hourly with new requests. . . .and we are saying yes more than no
                                          with Splunk.”


                                                  15
16

More Related Content

Viewers also liked

Big Data & Baseball Analytics
Big Data & Baseball AnalyticsBig Data & Baseball Analytics
Big Data & Baseball AnalyticsExperian_US
 
Sports analytics and the second screen
Sports analytics and the second screenSports analytics and the second screen
Sports analytics and the second screenAlex Gault
 
Big Data BizViz Sports Analytics
Big Data BizViz Sports AnalyticsBig Data BizViz Sports Analytics
Big Data BizViz Sports AnalyticsBig Data BizViz LLC
 
Rolfe William Swinton at the Video Insider Summit
Rolfe William Swinton at the Video Insider SummitRolfe William Swinton at the Video Insider Summit
Rolfe William Swinton at the Video Insider SummitMediaPost
 
Sports and Big data
Sports and Big dataSports and Big data
Sports and Big dataDeZyre
 
2012 Sports Social Media Predictions
2012 Sports Social Media Predictions2012 Sports Social Media Predictions
2012 Sports Social Media PredictionsActiv8Social
 
Analytics and Cricket World Cup 2015
Analytics and Cricket World Cup 2015Analytics and Cricket World Cup 2015
Analytics and Cricket World Cup 2015IBM Software India
 
Big data analytics in sports industry
Big data analytics in sports industryBig data analytics in sports industry
Big data analytics in sports industryPromptCloud
 
Tracxn Research Sports Tech Landscape, August 2016
Tracxn Research Sports Tech Landscape, August 2016Tracxn Research Sports Tech Landscape, August 2016
Tracxn Research Sports Tech Landscape, August 2016Tracxn
 
Second Screen Strategy: Planning For (And Against) A Multi-Screen World
Second Screen Strategy: Planning For (And Against) A Multi-Screen WorldSecond Screen Strategy: Planning For (And Against) A Multi-Screen World
Second Screen Strategy: Planning For (And Against) A Multi-Screen WorldBen Grossman
 
The story of cricket (2)
The story of cricket (2)The story of cricket (2)
The story of cricket (2)Karan Kapoor
 
Sports Analytics in the Era of Big Data and Data Science
Sports Analytics in the Era of Big Data and Data ScienceSports Analytics in the Era of Big Data and Data Science
Sports Analytics in the Era of Big Data and Data ScienceKonstantinos Pelechrinis
 
Sports Analytics Innovation Summit - Data Powered Storytelling
Sports Analytics Innovation Summit - Data Powered StorytellingSports Analytics Innovation Summit - Data Powered Storytelling
Sports Analytics Innovation Summit - Data Powered StorytellingNuno Santos
 
The New Multiscreen World By Google
The New Multiscreen World By GoogleThe New Multiscreen World By Google
The New Multiscreen World By Googleservicesmobiles.fr
 

Viewers also liked (15)

Big Data & Baseball Analytics
Big Data & Baseball AnalyticsBig Data & Baseball Analytics
Big Data & Baseball Analytics
 
Sports analytics and the second screen
Sports analytics and the second screenSports analytics and the second screen
Sports analytics and the second screen
 
Big Data BizViz Sports Analytics
Big Data BizViz Sports AnalyticsBig Data BizViz Sports Analytics
Big Data BizViz Sports Analytics
 
Rolfe William Swinton at the Video Insider Summit
Rolfe William Swinton at the Video Insider SummitRolfe William Swinton at the Video Insider Summit
Rolfe William Swinton at the Video Insider Summit
 
Sports and Big data
Sports and Big dataSports and Big data
Sports and Big data
 
2012 Sports Social Media Predictions
2012 Sports Social Media Predictions2012 Sports Social Media Predictions
2012 Sports Social Media Predictions
 
Analytics and Cricket World Cup 2015
Analytics and Cricket World Cup 2015Analytics and Cricket World Cup 2015
Analytics and Cricket World Cup 2015
 
Big data analytics in sports industry
Big data analytics in sports industryBig data analytics in sports industry
Big data analytics in sports industry
 
Maths in cricket
Maths in cricketMaths in cricket
Maths in cricket
 
Tracxn Research Sports Tech Landscape, August 2016
Tracxn Research Sports Tech Landscape, August 2016Tracxn Research Sports Tech Landscape, August 2016
Tracxn Research Sports Tech Landscape, August 2016
 
Second Screen Strategy: Planning For (And Against) A Multi-Screen World
Second Screen Strategy: Planning For (And Against) A Multi-Screen WorldSecond Screen Strategy: Planning For (And Against) A Multi-Screen World
Second Screen Strategy: Planning For (And Against) A Multi-Screen World
 
The story of cricket (2)
The story of cricket (2)The story of cricket (2)
The story of cricket (2)
 
Sports Analytics in the Era of Big Data and Data Science
Sports Analytics in the Era of Big Data and Data ScienceSports Analytics in the Era of Big Data and Data Science
Sports Analytics in the Era of Big Data and Data Science
 
Sports Analytics Innovation Summit - Data Powered Storytelling
Sports Analytics Innovation Summit - Data Powered StorytellingSports Analytics Innovation Summit - Data Powered Storytelling
Sports Analytics Innovation Summit - Data Powered Storytelling
 
The New Multiscreen World By Google
The New Multiscreen World By GoogleThe New Multiscreen World By Google
The New Multiscreen World By Google
 

Similar to SplunkLive! Denver - Nov 2012 - Cricket Communications

New Splunk Management Solutions Update: Splunk MINT and Splunk App for Stream
New Splunk Management Solutions Update: Splunk MINT and Splunk App for Stream New Splunk Management Solutions Update: Splunk MINT and Splunk App for Stream
New Splunk Management Solutions Update: Splunk MINT and Splunk App for Stream Splunk
 
Splunk MINT and Stream Breakout
Splunk MINT and Stream BreakoutSplunk MINT and Stream Breakout
Splunk MINT and Stream BreakoutSplunk
 
Implementing Big Data at the Speed of Business
Implementing Big Data at the Speed of BusinessImplementing Big Data at the Speed of Business
Implementing Big Data at the Speed of BusinessDataWorks Summit
 
Splunk MINT Deepdive
Splunk MINT Deepdive Splunk MINT Deepdive
Splunk MINT Deepdive Splunk
 
Splunk MINT Deepdive
Splunk MINT DeepdiveSplunk MINT Deepdive
Splunk MINT DeepdiveSplunk
 
Splunk MINT Deepdive
Splunk MINT DeepdiveSplunk MINT Deepdive
Splunk MINT DeepdiveSplunk
 
Splunk MINT Deepdive
Splunk MINT DeepdiveSplunk MINT Deepdive
Splunk MINT DeepdiveSplunk
 
Splunk MINT for Mobile Intelligence and Splunk App for Stream for Enhanced Op...
Splunk MINT for Mobile Intelligence and Splunk App for Stream for Enhanced Op...Splunk MINT for Mobile Intelligence and Splunk App for Stream for Enhanced Op...
Splunk MINT for Mobile Intelligence and Splunk App for Stream for Enhanced Op...Splunk
 
SplunkLive! Detroit April 2013 - Domino's Pizza
SplunkLive! Detroit April 2013 - Domino's PizzaSplunkLive! Detroit April 2013 - Domino's Pizza
SplunkLive! Detroit April 2013 - Domino's PizzaSplunk
 
Splunk for ITOps
Splunk for ITOpsSplunk for ITOps
Splunk for ITOpsSplunk
 
What’s New: Splunk App for Stream and Splunk MINT
What’s New: Splunk App for Stream and Splunk MINTWhat’s New: Splunk App for Stream and Splunk MINT
What’s New: Splunk App for Stream and Splunk MINTSplunk
 
Rob's kt deck
Rob's kt deck Rob's kt deck
Rob's kt deck rvanwart
 
The Build vs. Buy Decision for SaaS Delivery
The Build vs. Buy Decision for SaaS DeliveryThe Build vs. Buy Decision for SaaS Delivery
The Build vs. Buy Decision for SaaS DeliveryOpSource
 
SplunkLive! Chicago April 2013 - CME Group
SplunkLive! Chicago April 2013 - CME GroupSplunkLive! Chicago April 2013 - CME Group
SplunkLive! Chicago April 2013 - CME GroupSplunk
 
Impact 2013 2963 - IBM Business Process Manager Top Practices
Impact 2013 2963 - IBM Business Process Manager Top PracticesImpact 2013 2963 - IBM Business Process Manager Top Practices
Impact 2013 2963 - IBM Business Process Manager Top PracticesBrian Petrini
 
Gov Day Austin Customer Presentation - Northrop Grumman Information Systems
Gov Day Austin Customer Presentation - Northrop Grumman Information SystemsGov Day Austin Customer Presentation - Northrop Grumman Information Systems
Gov Day Austin Customer Presentation - Northrop Grumman Information SystemsSplunk
 
Virtual Gov Day - Application Delivery Breakout - Northrop Grumman Informatio...
Virtual Gov Day - Application Delivery Breakout - Northrop Grumman Informatio...Virtual Gov Day - Application Delivery Breakout - Northrop Grumman Informatio...
Virtual Gov Day - Application Delivery Breakout - Northrop Grumman Informatio...Splunk
 
SplunkLive! Nashville - Splunk for ITOps
SplunkLive! Nashville - Splunk for ITOps SplunkLive! Nashville - Splunk for ITOps
SplunkLive! Nashville - Splunk for ITOps Splunk
 
How to stop fingerpointing when your application is down
How to stop fingerpointing when your application is downHow to stop fingerpointing when your application is down
How to stop fingerpointing when your application is downCompuware ASEAN
 
Does the Cloud Change Anything? What can be learned from the Changing Enterpr...
Does the Cloud Change Anything? What can be learned from the Changing Enterpr...Does the Cloud Change Anything? What can be learned from the Changing Enterpr...
Does the Cloud Change Anything? What can be learned from the Changing Enterpr...Flexera
 

Similar to SplunkLive! Denver - Nov 2012 - Cricket Communications (20)

New Splunk Management Solutions Update: Splunk MINT and Splunk App for Stream
New Splunk Management Solutions Update: Splunk MINT and Splunk App for Stream New Splunk Management Solutions Update: Splunk MINT and Splunk App for Stream
New Splunk Management Solutions Update: Splunk MINT and Splunk App for Stream
 
Splunk MINT and Stream Breakout
Splunk MINT and Stream BreakoutSplunk MINT and Stream Breakout
Splunk MINT and Stream Breakout
 
Implementing Big Data at the Speed of Business
Implementing Big Data at the Speed of BusinessImplementing Big Data at the Speed of Business
Implementing Big Data at the Speed of Business
 
Splunk MINT Deepdive
Splunk MINT Deepdive Splunk MINT Deepdive
Splunk MINT Deepdive
 
Splunk MINT Deepdive
Splunk MINT DeepdiveSplunk MINT Deepdive
Splunk MINT Deepdive
 
Splunk MINT Deepdive
Splunk MINT DeepdiveSplunk MINT Deepdive
Splunk MINT Deepdive
 
Splunk MINT Deepdive
Splunk MINT DeepdiveSplunk MINT Deepdive
Splunk MINT Deepdive
 
Splunk MINT for Mobile Intelligence and Splunk App for Stream for Enhanced Op...
Splunk MINT for Mobile Intelligence and Splunk App for Stream for Enhanced Op...Splunk MINT for Mobile Intelligence and Splunk App for Stream for Enhanced Op...
Splunk MINT for Mobile Intelligence and Splunk App for Stream for Enhanced Op...
 
SplunkLive! Detroit April 2013 - Domino's Pizza
SplunkLive! Detroit April 2013 - Domino's PizzaSplunkLive! Detroit April 2013 - Domino's Pizza
SplunkLive! Detroit April 2013 - Domino's Pizza
 
Splunk for ITOps
Splunk for ITOpsSplunk for ITOps
Splunk for ITOps
 
What’s New: Splunk App for Stream and Splunk MINT
What’s New: Splunk App for Stream and Splunk MINTWhat’s New: Splunk App for Stream and Splunk MINT
What’s New: Splunk App for Stream and Splunk MINT
 
Rob's kt deck
Rob's kt deck Rob's kt deck
Rob's kt deck
 
The Build vs. Buy Decision for SaaS Delivery
The Build vs. Buy Decision for SaaS DeliveryThe Build vs. Buy Decision for SaaS Delivery
The Build vs. Buy Decision for SaaS Delivery
 
SplunkLive! Chicago April 2013 - CME Group
SplunkLive! Chicago April 2013 - CME GroupSplunkLive! Chicago April 2013 - CME Group
SplunkLive! Chicago April 2013 - CME Group
 
Impact 2013 2963 - IBM Business Process Manager Top Practices
Impact 2013 2963 - IBM Business Process Manager Top PracticesImpact 2013 2963 - IBM Business Process Manager Top Practices
Impact 2013 2963 - IBM Business Process Manager Top Practices
 
Gov Day Austin Customer Presentation - Northrop Grumman Information Systems
Gov Day Austin Customer Presentation - Northrop Grumman Information SystemsGov Day Austin Customer Presentation - Northrop Grumman Information Systems
Gov Day Austin Customer Presentation - Northrop Grumman Information Systems
 
Virtual Gov Day - Application Delivery Breakout - Northrop Grumman Informatio...
Virtual Gov Day - Application Delivery Breakout - Northrop Grumman Informatio...Virtual Gov Day - Application Delivery Breakout - Northrop Grumman Informatio...
Virtual Gov Day - Application Delivery Breakout - Northrop Grumman Informatio...
 
SplunkLive! Nashville - Splunk for ITOps
SplunkLive! Nashville - Splunk for ITOps SplunkLive! Nashville - Splunk for ITOps
SplunkLive! Nashville - Splunk for ITOps
 
How to stop fingerpointing when your application is down
How to stop fingerpointing when your application is downHow to stop fingerpointing when your application is down
How to stop fingerpointing when your application is down
 
Does the Cloud Change Anything? What can be learned from the Changing Enterpr...
Does the Cloud Change Anything? What can be learned from the Changing Enterpr...Does the Cloud Change Anything? What can be learned from the Changing Enterpr...
Does the Cloud Change Anything? What can be learned from the Changing Enterpr...
 

More from Splunk

.conf Go 2023 - Data analysis as a routine
.conf Go 2023 - Data analysis as a routine.conf Go 2023 - Data analysis as a routine
.conf Go 2023 - Data analysis as a routineSplunk
 
.conf Go 2023 - How KPN drives Customer Satisfaction on IPTV
.conf Go 2023 - How KPN drives Customer Satisfaction on IPTV.conf Go 2023 - How KPN drives Customer Satisfaction on IPTV
.conf Go 2023 - How KPN drives Customer Satisfaction on IPTVSplunk
 
.conf Go 2023 - Navegando la normativa SOX (Telefónica)
.conf Go 2023 - Navegando la normativa SOX (Telefónica).conf Go 2023 - Navegando la normativa SOX (Telefónica)
.conf Go 2023 - Navegando la normativa SOX (Telefónica)Splunk
 
.conf Go 2023 - Raiffeisen Bank International
.conf Go 2023 - Raiffeisen Bank International.conf Go 2023 - Raiffeisen Bank International
.conf Go 2023 - Raiffeisen Bank InternationalSplunk
 
.conf Go 2023 - På liv og død Om sikkerhetsarbeid i Norsk helsenett
.conf Go 2023 - På liv og død Om sikkerhetsarbeid i Norsk helsenett .conf Go 2023 - På liv og død Om sikkerhetsarbeid i Norsk helsenett
.conf Go 2023 - På liv og død Om sikkerhetsarbeid i Norsk helsenett Splunk
 
.conf Go 2023 - Many roads lead to Rome - this was our journey (Julius Bär)
.conf Go 2023 - Many roads lead to Rome - this was our journey (Julius Bär).conf Go 2023 - Many roads lead to Rome - this was our journey (Julius Bär)
.conf Go 2023 - Many roads lead to Rome - this was our journey (Julius Bär)Splunk
 
.conf Go 2023 - Das passende Rezept für die digitale (Security) Revolution zu...
.conf Go 2023 - Das passende Rezept für die digitale (Security) Revolution zu....conf Go 2023 - Das passende Rezept für die digitale (Security) Revolution zu...
.conf Go 2023 - Das passende Rezept für die digitale (Security) Revolution zu...Splunk
 
.conf go 2023 - Cyber Resilienz – Herausforderungen und Ansatz für Energiever...
.conf go 2023 - Cyber Resilienz – Herausforderungen und Ansatz für Energiever....conf go 2023 - Cyber Resilienz – Herausforderungen und Ansatz für Energiever...
.conf go 2023 - Cyber Resilienz – Herausforderungen und Ansatz für Energiever...Splunk
 
.conf go 2023 - De NOC a CSIRT (Cellnex)
.conf go 2023 - De NOC a CSIRT (Cellnex).conf go 2023 - De NOC a CSIRT (Cellnex)
.conf go 2023 - De NOC a CSIRT (Cellnex)Splunk
 
conf go 2023 - El camino hacia la ciberseguridad (ABANCA)
conf go 2023 - El camino hacia la ciberseguridad (ABANCA)conf go 2023 - El camino hacia la ciberseguridad (ABANCA)
conf go 2023 - El camino hacia la ciberseguridad (ABANCA)Splunk
 
Splunk - BMW connects business and IT with data driven operations SRE and O11y
Splunk - BMW connects business and IT with data driven operations SRE and O11ySplunk - BMW connects business and IT with data driven operations SRE and O11y
Splunk - BMW connects business and IT with data driven operations SRE and O11ySplunk
 
Splunk x Freenet - .conf Go Köln
Splunk x Freenet - .conf Go KölnSplunk x Freenet - .conf Go Köln
Splunk x Freenet - .conf Go KölnSplunk
 
Splunk Security Session - .conf Go Köln
Splunk Security Session - .conf Go KölnSplunk Security Session - .conf Go Köln
Splunk Security Session - .conf Go KölnSplunk
 
Data foundations building success, at city scale – Imperial College London
 Data foundations building success, at city scale – Imperial College London Data foundations building success, at city scale – Imperial College London
Data foundations building success, at city scale – Imperial College LondonSplunk
 
Splunk: How Vodafone established Operational Analytics in a Hybrid Environmen...
Splunk: How Vodafone established Operational Analytics in a Hybrid Environmen...Splunk: How Vodafone established Operational Analytics in a Hybrid Environmen...
Splunk: How Vodafone established Operational Analytics in a Hybrid Environmen...Splunk
 
SOC, Amore Mio! | Security Webinar
SOC, Amore Mio! | Security WebinarSOC, Amore Mio! | Security Webinar
SOC, Amore Mio! | Security WebinarSplunk
 
.conf Go 2022 - Observability Session
.conf Go 2022 - Observability Session.conf Go 2022 - Observability Session
.conf Go 2022 - Observability SessionSplunk
 
.conf Go Zurich 2022 - Keynote
.conf Go Zurich 2022 - Keynote.conf Go Zurich 2022 - Keynote
.conf Go Zurich 2022 - KeynoteSplunk
 
.conf Go Zurich 2022 - Platform Session
.conf Go Zurich 2022 - Platform Session.conf Go Zurich 2022 - Platform Session
.conf Go Zurich 2022 - Platform SessionSplunk
 
.conf Go Zurich 2022 - Security Session
.conf Go Zurich 2022 - Security Session.conf Go Zurich 2022 - Security Session
.conf Go Zurich 2022 - Security SessionSplunk
 

More from Splunk (20)

.conf Go 2023 - Data analysis as a routine
.conf Go 2023 - Data analysis as a routine.conf Go 2023 - Data analysis as a routine
.conf Go 2023 - Data analysis as a routine
 
.conf Go 2023 - How KPN drives Customer Satisfaction on IPTV
.conf Go 2023 - How KPN drives Customer Satisfaction on IPTV.conf Go 2023 - How KPN drives Customer Satisfaction on IPTV
.conf Go 2023 - How KPN drives Customer Satisfaction on IPTV
 
.conf Go 2023 - Navegando la normativa SOX (Telefónica)
.conf Go 2023 - Navegando la normativa SOX (Telefónica).conf Go 2023 - Navegando la normativa SOX (Telefónica)
.conf Go 2023 - Navegando la normativa SOX (Telefónica)
 
.conf Go 2023 - Raiffeisen Bank International
.conf Go 2023 - Raiffeisen Bank International.conf Go 2023 - Raiffeisen Bank International
.conf Go 2023 - Raiffeisen Bank International
 
.conf Go 2023 - På liv og død Om sikkerhetsarbeid i Norsk helsenett
.conf Go 2023 - På liv og død Om sikkerhetsarbeid i Norsk helsenett .conf Go 2023 - På liv og død Om sikkerhetsarbeid i Norsk helsenett
.conf Go 2023 - På liv og død Om sikkerhetsarbeid i Norsk helsenett
 
.conf Go 2023 - Many roads lead to Rome - this was our journey (Julius Bär)
.conf Go 2023 - Many roads lead to Rome - this was our journey (Julius Bär).conf Go 2023 - Many roads lead to Rome - this was our journey (Julius Bär)
.conf Go 2023 - Many roads lead to Rome - this was our journey (Julius Bär)
 
.conf Go 2023 - Das passende Rezept für die digitale (Security) Revolution zu...
.conf Go 2023 - Das passende Rezept für die digitale (Security) Revolution zu....conf Go 2023 - Das passende Rezept für die digitale (Security) Revolution zu...
.conf Go 2023 - Das passende Rezept für die digitale (Security) Revolution zu...
 
.conf go 2023 - Cyber Resilienz – Herausforderungen und Ansatz für Energiever...
.conf go 2023 - Cyber Resilienz – Herausforderungen und Ansatz für Energiever....conf go 2023 - Cyber Resilienz – Herausforderungen und Ansatz für Energiever...
.conf go 2023 - Cyber Resilienz – Herausforderungen und Ansatz für Energiever...
 
.conf go 2023 - De NOC a CSIRT (Cellnex)
.conf go 2023 - De NOC a CSIRT (Cellnex).conf go 2023 - De NOC a CSIRT (Cellnex)
.conf go 2023 - De NOC a CSIRT (Cellnex)
 
conf go 2023 - El camino hacia la ciberseguridad (ABANCA)
conf go 2023 - El camino hacia la ciberseguridad (ABANCA)conf go 2023 - El camino hacia la ciberseguridad (ABANCA)
conf go 2023 - El camino hacia la ciberseguridad (ABANCA)
 
Splunk - BMW connects business and IT with data driven operations SRE and O11y
Splunk - BMW connects business and IT with data driven operations SRE and O11ySplunk - BMW connects business and IT with data driven operations SRE and O11y
Splunk - BMW connects business and IT with data driven operations SRE and O11y
 
Splunk x Freenet - .conf Go Köln
Splunk x Freenet - .conf Go KölnSplunk x Freenet - .conf Go Köln
Splunk x Freenet - .conf Go Köln
 
Splunk Security Session - .conf Go Köln
Splunk Security Session - .conf Go KölnSplunk Security Session - .conf Go Köln
Splunk Security Session - .conf Go Köln
 
Data foundations building success, at city scale – Imperial College London
 Data foundations building success, at city scale – Imperial College London Data foundations building success, at city scale – Imperial College London
Data foundations building success, at city scale – Imperial College London
 
Splunk: How Vodafone established Operational Analytics in a Hybrid Environmen...
Splunk: How Vodafone established Operational Analytics in a Hybrid Environmen...Splunk: How Vodafone established Operational Analytics in a Hybrid Environmen...
Splunk: How Vodafone established Operational Analytics in a Hybrid Environmen...
 
SOC, Amore Mio! | Security Webinar
SOC, Amore Mio! | Security WebinarSOC, Amore Mio! | Security Webinar
SOC, Amore Mio! | Security Webinar
 
.conf Go 2022 - Observability Session
.conf Go 2022 - Observability Session.conf Go 2022 - Observability Session
.conf Go 2022 - Observability Session
 
.conf Go Zurich 2022 - Keynote
.conf Go Zurich 2022 - Keynote.conf Go Zurich 2022 - Keynote
.conf Go Zurich 2022 - Keynote
 
.conf Go Zurich 2022 - Platform Session
.conf Go Zurich 2022 - Platform Session.conf Go Zurich 2022 - Platform Session
.conf Go Zurich 2022 - Platform Session
 
.conf Go Zurich 2022 - Security Session
.conf Go Zurich 2022 - Security Session.conf Go Zurich 2022 - Security Session
.conf Go Zurich 2022 - Security Session
 

Recently uploaded

Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 

Recently uploaded (20)

Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 

SplunkLive! Denver - Nov 2012 - Cricket Communications

  • 1. Copyright © 2012 Splunk Inc. Turning Big Data Into Operational Insights at Cricket Communicatons Ty Prinkki Senior Operations Manager - Muve
  • 2. Cricket Company Overview • Leading communication service provider – $2.7 billion in revenues (FY 12) – Approx. 4,300 employees • Nationwide services offered include wireless voice and broadband internet • Approx. 5.9 million customers across the U.S. • Launched unlimited MUVE music service in early 2011 2
  • 3. My Background & Role • Senior Manager, Technical Operations Group • Functions of the group: – Operational responsibility for nationwide data services – Any device / any data service (e.g. music) – Own the ‘end-to-end’ service => systems focused – How do we define and better monitor the customer experience? 3
  • 4. Why Splunk? • Visibility: Multiple service/transaction platforms and 3rd party providers • Reporting: Real-time Monitoring and Analytics • Scale: Thousands of new subscribers per hour, hundreds of interactions every minute = millions of events • Efficiency: Take processing off the platform for Developers/Engineering/Operations/. . . . • Operational Intelligence: Huge operational gains and strategic advantages through leveraging machine data 4
  • 5. Broad Use of Splunk at Cricket Supporting Operations & Business Use Cases IT Technical Operations Messaging WAP CRM Services Gateway Monitoring and Analytics Over the Air Video • Monitoring and analytics of Activation (OTA) Optimization over 2 TB / per day SOA Monitoring • 100s of TBs of historical and Analytics Authentication Policy data on disk Platforms Platforms MUVE Music Provisioning Service 5
  • 6. About MUVE Music Strategic initiative for Cricket More than 600,000 subscribers Drives customer growth & loyalty Over 70 million song downloads each month More than 230 million song plays each month Complimentary subscription included with most smartphone More than 30 hours of music listening per subscriber per plans month 6
  • 7. Key Splunk Drivers for MUVE • In-depth visibility into service usage metrics • Identify and address issues for a better customer experience • Content usage insight • Assessing the business impact by device • Evaluate performance improvements and variations of software releases • Analyze end-user metrics in different ways for more efficient and effective content delivery 7
  • 8. MUVE Service – Understanding the Customer User authenticates & Authentication Logs receives an IP address Correlate MDN and IP Address Activity Tracked by IP - Searches Key to understanding - Downloads individual customer Search Logs - Browsing Download Logs experience with service – Application Logs insights for support, IT and business 8
  • 9. MUVE Subscriber Dashboard & Forms • Subscriber insight: – Tying MDN to IP is key with Splunk – Did they get on the network? – Did they get access to desired content? – User perceived performance • Business value – Rapidly troubleshoot customer issues – Complete customer activity view including usage stats to isolate issues – Proactively identify known problem signatures before customer call-in 9
  • 10. MUVE Download Dashboard • Real-time download metrics – Devices downloading songs – Devices unable to download – # of tries to download songs – Volume of data downloaded – Average download speed • Business value – Device analytics, benchmarking & comparison – Operational planning and rationalization – Trending and threshold alarming – Proactively monitor and fix issues/Drill down 10
  • 11. MUVE Content Dashboard (Demo) • Real-time content analytics – Top 10 searches across customers – Top song downloads – Top artist downloads – Top played songs – Top artists searched for • Business value – Banner hit rates – What do customers want – Audit of customer transactions 11
  • 12. MUVE Service Delivery Dashboard • Real-time service usage metrics – % of cloud activities – # of users authenticating – # of concurrent users – # of users activating – Download times, by device, 3G vs. WiFi • Business value – Monitoring overall service health – Visibility for platform optimization – Capacity planning for growth 12
  • 13. Device Performance Benchmarking • Analyzing Muve download client performance – Average song download times (song download times) – Average time for device to request queued song (song gap/request) • No manual timing analysis in spreadsheets; order of magnitude faster in Splunk! Song 1 Song 2 Song 3 Download Download Download Time (S) Time (S) Time (S) Song 2 Song 3 Song 4 Gap/Request Gap/Request Gap/Request Time (S) Time (S) Time (S) 13
  • 14. Splunk Roles – From Execs to Operations Engineering Customer Executives Marketing Operations Care Vendor Call tracing User Acquisition Content / Subscriber Look-up / Search / Troubleshooting Splunk Use Dashboards Dashboards Troubleshooting Benchmarking “Wow … where was this five years ago for our other services?” - Customer Care “Great work! It’s really cool to see you guys respond to these issues so quickly.” - VP Ops 14
  • 15. Splunk Impact / Top Takeaways Splunk usage has grown organically (200+ users) More data = more benefit (grown from 200 GB to 1.5 TB per day) Machine Data Requirements to Vendors • There’s a gold mine in this data - tell the business what it needs – now!!!! • The business is now behind Splunk . . . Splunk is core to several strategic projects “We have given the business tremendous insight and visibility as the music service launched. They are coming to us hourly with new requests. . . .and we are saying yes more than no with Splunk.” 15
  • 16. 16

Editor's Notes

  1. \\
  2. \\
  3. \\