1. Major events and development in Europe
Jon Long and Nick Pink
London, 20 June 2013

2. Cricket in Europe

3. Cricket in Europe

4. Cricket in Europe

5. Cricket in Europe

6. Targeting a global game… by targeting
Global development target:
1 million new participants by 2015 (+20% per year)
European targets (31 countries):
360,000 participants in Europe by 2015
Progress to date:
202,000+ (24% increase in 2012)

7. A quick quiz question
What is the significance of this list?
London, London, London, London, London, London, Birmingham
The European cities that have hosted the finals of major cricket events
Is this a bad thing?
Not yet

8. The biggest moment in European cricket history?

9. Eurosport
The major event effect - exposure

10. The major event effect - opportunity

11. The major event effect - funding

12. Changing the game in Europe - positioning

13. Changing the game in Europe - positioning

14. Changing the game in Europe - targeting
Target: increasing youth participation
Case study: USEP, France – training
teachers and reaching 10,000 young
people

15. Nick photo
Changing the game in Europe - partnerships

16. Ireland
Changing the game in Europe - rewarding

17. Lesson 1: Take new opportunities seriously

18. Lesson 2: Facilitate progress, reward success

19. Lesson 3: Focus on your strengths

20. Take new opportunities seriously, they might become serious
Facilitate progress and reward success
Exploit your strengths, work on your weaknesses
THANK YOU, GRACIAS, MERCI, DANKE, GRAZIE!
Cricket development in Ireland
Jon Long
Nick Pink
In summary