To drive customer engagement and holiday sales, the PGA TOUR Superstore created a social Gift Guide experience around its Top 20 holiday golfing gifts. By allowing golfers to dynamically change the rankings through votes on Twitter and Facebook, the store experienced a 40% increase in conversions from those who visited the Gift Guide.

1. During the 2013 holiday season, the PGA TOUR Superstore worked with Spredfast
to engage golfers on a socially-powered Gift Guide for PGATOURSuperstore.com
around its Top 20 holiday golf gifts. Customers took over product branding: by voting
for their favorite golf gifts and dynamically by changing the rankings, by posting
photos and most importantly — purchasing more products.
PGA Tour Superstore Boosts
Online Conversion by 40% with
Social Gift Guide
OBJECTIVES:
• Drive social engagement and traffic to their website and
brick and mortar stores for the 2013 holiday season.
• Highlight their Top 20 featured holiday golf gifts and a
chance for viewers to win by voting via Facebook or Twitter.
• Amplify 20 handpicked products through a social vote on
their website.
• Leverage social to drive holiday sales, influence purchase,
and increase social engagement around the season.
• Increase social presence in order to be top of mind and
relevant for golf shoppers during the holiday season.
PGA Tour Superstore
saw a 40.4% increase in
conversion from customers
who visited the Spredfast-
powered social Gift Guide.
Consumers who visited the
Gift Guide averaged 21%
longer in time on site than
consumers who did not visit
the Gift Guide.
Almost 5,000 referrals to
product pages came from
the Gift Guide.
Generated around
2,000,000 potential social
impressions of PGA TOUR
Superstore during the
holidays.
Case Study
RESULTS:

2. “
200 W. Cesar Chavez St. Austin TX 78701 512.538.0460 | spredfast.com | @spredfast | info@spredfast.com
MTV In order to increase awareness of specific products, drive
holiday sales, and enable the PGA TOUR Superstore to be top of
mind and relevant for golf shoppers, the PGA TOUR Superstore
decided to invest in an increased social presence.
As a result, the PGA TOUR Superstore engaged Spredfast to create
a socially-powered Gift Guide on its online and mobile sites that
would amplify 20 handpicked products.
They first created a social vote on their website that encouraged
golfers to vote for their favorite products using Facebook or
Twitter. The voting module then dynamically ranked those 20 gifts
based on the largest aggregate vote. As viewers socially voted,
the percentage standings would appear in real-time. Additionally,
each time a viewer voted, the voter would receive a chance to win
one of the 20 items.
The site also included a Photo Wall that encouraged golfers to
submit photos of their favorite golf products, further amplifying
the products with social engagement.
SOLUTION:
The PGA TOUR Superstore is the go-to destination
for both avid golfers and for golf gift seekers. By
adding the Spredfast socially-powered Gift Guide, we
tapped into our customers’ passion and enabled them
to determine the top golf gifts this season. Instead of
“talking at” our customers, we let THEM take control
of our brand for this unique campaign.
MATT COREY | CHIEF MARKETING OFFICER, PGA TOUR SUPERSTORE