During a time where every retailer is competing for attention, Tourneau launched a social campaign leveraging web, advertising, Twitter and Facebook to increase brand awareness and help their audience find the perfect gift. Through a clever mix of social engagements, they were able to reach over 2 million people and increase online sales by 57%, during the busy holiday seas

1. In the 2013 holiday season, high-end watch retail giant Tourneau worked with
Spredfast to launch a 360-degree, omni-channel social campaign that reached
over 2 million people and boosted web transactions by 57%.
Tourneau Boosts Online
Holiday Watch Sales By 57%
with Social Campaign
OBJECTIVES:
• Drive 2013 online holiday sales.
• Increase brand engagement, awareness, and buzz during
the 2013 holiday season.
• Drive conversation on Tourneau.com, Twitter, and
Facebook pages.
• Create a high level of social conversation and earned media.
Year-over-year increase
in online sales with a 57%
higher transaction rate
Year-over-year increase
in online sales with a
42% higher average
order value
Year-over-year
improvement in social
engagement with a 156%
increase in page views
Year-over-year increase
in average time spent
on website by 12%
Case Study
RESULTS:

2. “
200 W. Cesar Chavez St. Austin TX 78701 512.538.0460 | spredfast.com | @spredfast | info@spredfast.com
Tourneau launched a new corporate campaign around the slogan
#TourneauKnows during the 2013 holiday season. They worked
with Spredfast to amplify this message with a 360-degree, omni-
channel campaign that incorporated physical advertising, Twitter,
Facebook, and Tourneau.com.
First, Spredfast worked with Tourneau’s digital agency, Nervewire,
to create a social campaign on the Tourneau.com web and mobile
site. They developed a top sliding carousel of images, a fill-in-the-
blank where consumers could ask questions of Tourneau, answers
from the @Tourneau account and a mosaic featuring real-time,
fan-sourced Tourneau content, a video, and brand images.
Tourneau also launched #TourneauKnows with units in Grand
Central Station that advertised the campaign.
SOLUTION:
We made a push in 2013 to engage with our customers
to find the perfect gift for their loved ones or
themselves during the holiday season. We looked to
leverage social platforms and the #TourneauKnows
hashtag to drive a conversation that in the end
expanded our customer base and resulted in a higher
average sale and higher sales volume.
SCOTT MCALLISTER
SVP OF MARKETING AND DIGITAL EXPERIENCE AT TOURNEAU