Beintoo is a platform that allows app developers to create loyalty programs for users to earn rewards called Bedollars for engaging with apps and sponsored content. Users can redeem Bedollars for offers from retail partners. Developers earn revenue from retailers sponsoring rewards and challenges in apps, and retailers benefit from increased user engagement and spending.

2. WHAT IS BEINTOO?
Beintoo is a monetization and engagement platform that offers website and
mobile application developers the opportunity to create their own loyalty
program in partnership with real-world retailers. Developers monetize on their
user engagement, which is rewarded in Bedollars, a cross-brand virtual
currency. The user can then redeem Bedollars for real-world offers.
Join the revolution in mobile monetization

3. At Beintoo, our goal is to provide Developers with a means to create and maintain
user engagement while increasing revenues via participating Sponsors. Our
solution enables developers to build their own loyalty program in partnership with
their own or with Beintoo’s retail partners in order to best match their app’s theme
and audience.
Bring users to the program by allowing them to earn Bedollars for goals completed
within your app. Each goal or in-app challenge can be subsidized by Sponsors,
offering you with a unique monetization opportunity while maintaining an
entertaining user experience.
YOUR CUSTOM LOYALTY PROGRAM

4. BEDOLLAR EARN
BEDOLLAR SPEND
BEDOLLAR EARN
App Publishers
issue Bedollars for
in-game achievements,
missions or behaviors, e.g.
reaching a new highest score
Beintoo members
spend their Bedollars on real
world rewards with their favorite
brands!
Brands issue Bedollars to reward off-
or online behaviors, e.g. store
visits or purchases
THE BEINTOO MOBILE ECOSYSTEM

5. REWARDAND MONETIZE

6. 3. IN!GAME CHALLENGES
Players will be presented with the opportunity to
complete a challenge related to the game
2.IN!APP PURCHASES
Each time members make a purchase in the apps,
they will be rewarded with Bedollars
REWARDING USER ENGAGEMENT
The program described in this presentation aims to add new features to your titles
and boost monetization in a way that enhances users’s gaming experience. Beintoo
members will benefit from various rewards and will be able to earn Bedollars in five
ways:
4.BRANDED MISSIONS
Members will be able to journey on missions to
partner retailer stores to increase their Balance
1. IN!APPACHIEVEMENTS
Each time members unlock an achievement set by
developers, they will be rewarded with Bedollars
5.PURCHASESAT PARTNERS
In-store purchases at participating retailers will
be rewarded with Bedollars

7. IN APP ACHIEVEMENTS
Members are rewarded every time they reach a good result in the apps.
Retailers can sponsor the Bedollars users earn to reward their achievements in the
apps, which users will be able to use towards numerous valuable perks.
Monetization:
Retailers pay for the
Bedollars issued

8. IN APP PURCHASES
Members are rewarded every time they purchase items in the apps.
Beintoo’s loyalty program helps to facilitate and drive user spend in your games.
With Beintoo, users will be able to earn Bedollars each time they make an in-app
purchase and redeem them in real world rewards.
Congrats! You’ve earned 10 Bedollars.
Monetization:
Retailers pay for the
Bedollars issued

9. Monetization:
Retailers pay for the
Bedollars issued for
challenges and for
in-store purchases
IN GAME CHALLENGE
Sponsored challenges gamify brand experiences by setting goals for members
using your apps.
To reward their achievements within the challenge, players are presented with
exclusive brand offers and also with Bedollars redeemable for real-world
benefits.

10. BRANDED MISSIONS
Members are invited to unlock achievements even outside the apps.
Members will be able to find offers and Bedollars sponsored by brands they can
unlock for completing missions set by brands.
Monetization:
Retailers pay for
each Bedollar and
reward issued

11. PURCHASES AT PARTNERS
Create a customized loyalty program by establishing a true network among
your users and your partner brands.
Within the Beclub section, members will be invited to link their credit card
details to their Beintoo account in order to receive Bedollars each time they
make a payment at your participating partner retailer.
Monetization:
Sponsors pay for every
Bedollar issued at every
purchase at Sponsor store.

12. THE BESTORE
Present your virtual goods in the Bestore and allow members to redeem them
for bedollars.
Members will be encouraged to increase their Bedollar balance to gain access to
better offers. As our members increasingly engage brands available in the
Bestore, they will receive even more exclusive deals.

13. DEEPER MONETIZATION

14. EXTENDING YOUR MONETIZATION CHANNEL
Promotion through
Mobile and Networks
BeClub in SDK
BeClub App
Keep monetizing on members who use the Beclub app.
The Beclub app gather online and offline
missions to drive engagement, purchases
and advocacy to Beintoo Sponsors.
In the Beclub app, members can also
find the widest range of offers they
can redeem with the Bedollars they
earned in the whole Beintoo network.

15. ECONOMIC MODEL

16. MONETIZATION SCHEME
The model relies on sponsor funding, of which 40% is reinvested in rewards and
the remainder is split 50/50 with the app developer
Increased spend and
loyalty
40% of Sponsor
revenues allocated to
funding Rewards and other
benefits of your users
Increased
Engagement and
In-App
Purchases
$$
Gross Margin
from sponsor revenues
split 50/50 with App
Developer
Impressions and Traffic

17. THE CASE OF APP DEVELOPERS
Access Beintoo Sponsor marketing
budgets through Reward-based
Display Ads
Offer users In-Game Rewards, paid by
third parties
Benefit from your users’ in-store
spend through sponsored Navigation
Campaigns
MONETIZATION
Acquire paying users from Beintoo’s
member base
Convert non-paying users by
rewarding profitable behaviors
Increase average user spend through
rewards and targeted incentives
ENGAGEMENT AND LOYALTY

18. SUMMARY AND NEXT STEPS

19. SUMMARY AND NEXT STEPS
Beintoo is excited about the opportunity to contribute to your success of your
apps. We envisage a partnership whereby our partner Developers get full
access to Beintoo’s powerful engagement and monetization tools to grow
revenues.
Developers will benefit in three ways:
- Have the opportunity to retain more users
- Increased monetization from their existing user base
- Monetize outside their apps online and offline
As next steps, we propose:
-Agree on partnership structure
-Draft user journey
-Develop joint business case