This document discusses digital marketing strategies for customer acquisition. It begins with an introduction to digital marketing and outlines key components like SEO, social media, online advertising, and email/mobile marketing. Real examples are presented on remarketing, Facebook ads driving over 20% of sales, and a 30x ROI from Facebook ads. A customer acquisition framework is shown involving online presence, reach, leads, sales, and analytics. The document then discusses optimizing lead generation through strategies like Google AdWords vs Facebook ads, interest and custom audience targeting on Facebook, retargeting, and creating an effective landing page. Attendees are given a link to create their own online advertising strategy for lead generation.