This document outlines the objectives and approach of a Digital Marketing Services Unit. It aims to integrate technology and social media tools to spread brand awareness and build communities. It utilizes various tools like Hubspot, CrazyEgg, Topsy, and Google Analytics. Current clients include Srijan Technologies and Halabol. For Srijan, the unit creates a brand value in Drupal development through website redesign, SEO, social media strategy, and online advertising. For Halabol, it focuses on optimizing the portal, increasing traffic and visibility through SEO, growing newsletter subscribers, and developing blogger relationships.

1. Digital Marketing Services Unit
Introduction, Clients, Areas of intervention

2. Objectives and Approach
● Integrate technology and social media tools; and
use them as weapons for marketing – to spread
brand awareness and build communities
● Create and nurture ecosystems which speak for
brands we engage with

3. Major tools and platforms we engage with
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Hubspot: A powerful inbound marketing tool. Used
for website optimization, SEO and lead conversions.
CrazyEgg: Tool for generating heatmaps and
analyzing user behavior on the website and make
design improvements based on it.
Topsy: Twitter search tool, gives better results even
than Twitter's own search platform.
Google Analytics: Essential for any web
application. Used for getting granular data on the
website traffic. Also helps in SEO and content ideas
KISSinsights: Used for getting feedback from the
user and run short surveys on the site.

4. Current Clients

5. Current Clients > Srijan Technologies
● Objective is to create a brand value for Srijan in the Drupal Development space
and ultimately get more business
● An entire web strategy starting from strategy for redesigning the website
● Optimizing it for search engines (SEO)
● Planning and implementing a Social Media strategy & assisting on the content
strategy
● Handing online advertising campaigns
● Develop targeted landing pages to get more leads more the website
● Studying and analyzing heat maps and web analytics for the site and optimizing
the website for better lead conversions

6. Current Clients > Halabol
● An online marketing strategy where the roadmap starts from optimizing the
portal and increasing the traffic to the site (SEO)
● Gain visibility and create a buzz around the social campaigns conducted by
Halabol
● Increase the newsletter and RSS subscribers
● Blogger relationship programs: Identify bloggers and influencers in the social
space and invite them to create content for the portal
● Develop and maintain social media profiles and keep the communities active
through engagement activities

7. Brief background of Abhinav Sahai
● Digital marketing professional with experience in technology, startups, SEO and
expertise in social media branding, blogging and analytics. Also a pro blogger
and a corporate speaker.
● Featured on Careers360, Rediff, Yahoo, Telegraph
● Selected among Top 10 bloggers in India by RCB
● Prior to Srijan, I was with CyberMedia, handling complete online branding and
marketing for 6 brands