Stacy Miller is a digital marketing expert with over 6 years of experience in roles such as SEM consultant, senior manager of global client marketing, account manager, and online marketing manager. She has skills in areas such as mobile/display advertising, search marketing, social media, web analytics, and data management. Her experience includes managing clients and accounts for companies in publishing, healthcare IT, financial services, and online video.

1. STACY MILLER
San Francisco, CA 94109
Stacy.Miller.SEM@gmail.com
http://www.linkedin.com/in/stacymillersem 1
SUMMARY OF QUALIFICATIONS
Purpose-oriented ad expert with a mind for code, an eye for design, a feel for people, and a passion
for customer service. Resourceful self-starter with 6+ years in digital media (publisher, agency, SaaS),
thriving in data-driven marketing. Adaptable learner of AdTech, consumer behavior, and new digital
strategies for social, native, mobile, search, and programmatic. Leadership and communication skills.
CAREER SKILLS/KNOWLEDGE
Mobile/Display Advertising
Search Marketing (SEO/PPC)
Direct Response/Retargeting
Social Media/Consumer Behavior
Web Design/Rich Media
Ad Networks/Exchange/DSP
Web Analytics/Metrics
Data Management/AdOps
Project Management/SaaS
Media Planning Strategy
Affiliate Marketing/BizDev
Product Marketing
PROFESSIONAL EXPERIENCE
SEO/SEM CONSULTANT
June 2013 – present Small Businesses San Francisco, CA
 Keyword research: query-relevant content, unique page titles, Meta tags, alt tags, header tags.
 Site functionality: descriptive URL structure, click path testing, UX optimization.
 Link building: influentials-oriented content for easy linking and sharing in Social Media.
 Web analytics: improved site performance and integration between all digital marketing channels.
SENIOR MANAGER, GLOBAL CLIENT MARKETING (contract)
September 2012 – May 2013 BabyCenter LLC (J&J) San Francisco, CA
BabyCenter is a global online publisher that leverages audience engagement to deliver insights and
marketing solutions to brands, retailers, and institutions, while providing new and expectant parents
with trusted information, advice from peers, and support at every stage of their child’s development.
 Worked with demand partners to optimize their spending and maximize ROI, driving CRM across
multiple verticals and managing ~$15 million of yearly revenue through ad campaign execution.
 Audited campaign performances across 21 global markets and provided optimization plans across
all channels to meet 2012 delivery goals. Developed 2013 proposals and media plans.
 Optimized development of QBR presentations that compared client’s CTRs against industry
averages, highlighted BabyCenter performance benchmarks for various stages and ad units, and
shared creative best practice guidelines for IAB, Social, and Native Ad products.
 Developed marketing materials and case studies for client renewals, kick-off calls, media planning,
and strategic ad campaign optimization.
Products: websites, mobile apps, online communities, email series, social programs, video, print.
Cross-functional teams: AdOps, Email, Social Media, Product, Editorial, Client Services, Sales.
Brands: Pampers, P&G, JOHNSON'S Baby, Crest ProHealth, Clearblue, CBR, Boppy, and Natrel.
Media Agencies: Mediavest, Publicis, NGU, Response Media, Mom Central, Omnicom Media.
AdTech Vendors: B’stro, PointRoll, REVV, Responsys, Pontiflex, Flite, GeoSurf, Encompass.
ACCOUNT MANAGER
January 2011 – December 2011 Flite, Inc. San Francisco, CA
Flite is a cloud-based AdTech company (SaaS) that delivers programmatic creative solutions to
brands, agencies, and publishers: the creative-development platform to design rich media ad units,
and the campaign management platform to traffic, measure, and optimize ad campaigns in real time.
 Managed multiple strategic supply side and demand side relationships through the full life-cycle of
the account: pre-sales support, onboarding, user adoption, retention, and QBRs.
 Proactively found ways to grow key accounts by recommending optimization, identifying up-sell
potential, and highlighting revenue opportunities to the internal teams of Product and Marketing.
 Served as a Scrum Master to Creative Services team and drove product development (rich media)
using client feedback and translating their needs for new features and capabilities.

2. STACY MILLER
San Francisco, CA 94109
Stacy.Miller.SEM@gmail.com
http://www.linkedin.com/in/stacymillersem 2
PROFESSIONAL EXPERIENCE (continued)
 Analyzed complex data to inform strategic decisions and optimize campaign performance.
 Developed process improvements and workflow optimization. Trained new Account managers.
Campaigns: Mobile, desktop, social media, rich media, video ads, SaaS, Platform-as-a-Service.
Cross-functional teams: Sales, Creative Services, AdOps, Product, Marketing, VP management.
Partners: IDG, CBS Interactive, Forbes, Hearst, LinkedIn, Meredith, Elsevier, Wikia, MTVN, Digg.
SEM CONSULTANT
March 2009 – December 2010 Dicom Systems San Francisco, CA
Dicom Systems delivers healthcare IT solutions that enable hospitals and Imaging Centers to acquire,
exchange, modify, and archive medical images, diagnostic reports, and related patient data.
 Implemented SEO strategy with PR and Social Media elements that significantly increased brand
awareness, boosted site’s traffic, and improved company’s rating with search engines.
 Tested multiple variables and optimized PPC campaigns with Google AdWords (keyword
strategies, bid prices, CTR, CPC, and CPA), which drastically raised conversion rates.
INTERACTIVE ACCOUNT MANAGER
April 2007 – January 2009 The Kessler Group San Francisco, CA
Kessler Interactive was a direct response agency that delivered creative development for multiple
marketing initiatives to financial institutions and their affiliate partners.
 Ensured accurate implementation of the multi-channel campaigns on all stages: project scope, IA
and UX design, creative concept and messaging, web design and web development, QA.
 Supervised the launch of a social networking platform, defined marketing segmentation, and hired
community managers for user engagement: developed scope of responsibilities, KPIs, and quotas.
Campaigns: Display, landing pages, microsites; print/email; PPC/SEO, web content development.
Cross-functional teams: Creative Services, Channel Execution, Legal and Compliance, Vendors.
Partners: Sony, FOX, ESPN, JP Morgan Chase, WaMu, Harley Davidson, HSN, Husky, GMAC, BofA,
ATB, GE Money, VistaPrint, Starwood Hotels.
ONLINE MARKETING MANAGER
June 2005 – March 2007 Memocast, Inc. San Francisco, CA
Memocast is an online video publisher that delivers international films, TV shows, and music videos to
multicultural and bilingual communities.
 Performed SEM, product management, marketing communications, AdOps, BizDev, and QA.
 Developed product requirements working with designers and engineers to build new features.
 Executed A/B testing for web content, email marketing, and advertising campaigns.
 Implemented social media strategy to execute viral marketing campaigns (user-generated).
TECHNICAL SKILLS/SOFTWARE APPLICATIONS
Google Analytics, Omniture
Google AdWords, Bing Ads
DoubleClick AdX, DFP, DFA
Salesforce
Basecamp, JIRA
Agile/SCRUM
Oracle DMP
Photoshop, HTML
MS Office (Excel, PPT)
EDUCATION
Chelyabinsk State Pedagogical University
Bachelor of Science (Physics, Foreign Languages)
City College of San Francisco
Chelyabinsk, Russia
San Francisco, CA
Professional Development Certificate in Integrated Marketing
Professional Development Certificate in Supervision and Business Management