2. Communication with Members
The way we communicate has changed - phones aren’t
just for phone calls
Members get so many messages – need to stand out
Associations need to make members feel valued and
involved
3. Tips for Communicating with Members
•Conversation, not broadcasting
•Strategy
•Integrate new technologies
•Listen to members
4. Conversation Before Broadcasting
Need to engage with members
Invite feedback, listen to it
Newsletters are still relevant
Add in forums, online discussions
6. Listen to Members
Provide a way for members to
give feedback
Try a survey using member
management software
Invite communication
7. Take Away:
Find ways to connect with your members with
valuable resources in a way that makes them feel
like they have an influence on their development.
Ultimately associations are striving for ways to
make sure our members feel involved, and that
their influence is tangible.
8. Inspiration for Effective
Communication
What is the shortest word in
the English language that
contains the letters: abcdef?
Answer: feedback. Don't
forget that feedback is one of
the essential elements of
good communication.”