Where Ideas Come From

1. Ideas Are What’s Scarce @glennkelman

2. What Do You Wish There Was?

3. What Do You Wish There Was? Burrito-ordering system Activity-suggester Flickr 2.0 Wikipedia goggles with Twitter feed Sent-items time-line for my whole life Health care outcomes data warehouse Gatekeeper for partial software deployments

4. Write What You Know…

5. What Won’t Your Boss Let You Do?

6. What Will You Enjoy Doing?

7. Does It Make You Nervous?

8. Why Not Do the Big Thing?

9. Wave a Magic Wand

10. Build Off One Another’s Ideas

11. No Ideas But in Things

12. Living-Room Focus Groups Identify problems Present ideas Include women

13. Let Yourself Get Lucky

14. Please Yourself First

15. Delight the First User

16. What’s the Killer Application? iPhone: web browsing Plumtree: gadgets Redfin: map Facebook: photos

17. Make Your Lies Come True

18. The Seven Deadly Sins

19. Write the Press Release

20. Give the Sales Pitch

21. Stop Talking About the Business Model

22. Consumer Enterprise MyYahoo Facebook Twitter

23. Old Industries Uber BankSimple WeatherBill Redfin

24. Same Thing, Different Platform Ad networks, on mobile CRM or ERP, in the cloud Games, on social

25. Good Ideas Gone Bad MySpace  Facebook Dodgeball  Foursquare Yahoo  Google Real  Spotify

26. “XYZ Killer” TripAdvisor killer VRBO killer Angie’s List killer HouseValues killer

27. Take Stopping Out of the Equation

28. It’s Not a Marketing Problem

29. Make Up a Myth Later

30. When You Lose, Lose Nothing