This presentation shows how the triple-e model is a tool to discover opportunities for sustainability

1. The Sustainability Triangle
A closer look at the Triple‐E model
www.trinity‐planning.be

2. The triple bottom line
Is a business phylosophy:
With the help of vision and crea@ve thinking,
economic, ecologic and societal objec@ves can be
accelera@ng synergies and deliver posi@ve and
durable growth.

3. People Planet
Sustainability
Profit

4. Sustainability
Is oCen thought of in
terms of eco‐
efficiency

5. Efficiency
Is “doing the thing
right”, and has oCen
to do with ‘less’

6. less pollu@on | less energy | less
resources | less raw materials | less
transport | less fuel | less packaging |
less waste | less emissions…
less fundamental change …
Doing less bad…

7. But think a while about
‘a cherry tree’

9. ‘a cherry tree’ is a
wasteful thing

10. Effectiveness
Is based on abundance,
interdependence and diversity
Lots of waste | lots of flowers | lot of water consump@on |
lot of cherry consumers | lot of fruit produc@on | lot of
oxygen | lots of beauty | lots of growth | lot of
interdependence with other species | lots of posi@ve
exchange with its environment…

11. Effectiveness
Is based on
• More, not less
• ‘doing good’ (not on doing less bad)
• ‘doing the right thing’
• abundance, interdependence, diversity and
local opportuni@es

12. Thousands The
of other biosphere
organisms
Effectiveness
The
cherry-
tree

13. This presenta@on is based
on effec@veness.
On doing good
On doing the right thing.

14. The triple‐E model is a tool ( a Q‐and‐A
list) to discover opportuni@es to make
business more effec@ve with society
and the environment
Source: Cradle‐to‐Cradle: Michael Braungart & William Mc Donough

15. There is Capitalism

16. There is Socialism

17. And there is environmentalism

18. Ecologism
what
we talk
about here is
none of these –isms,
but what’s right in the middle
Socialism Capitalism

19. The triple‐E model is a tool ( a Q‐and‐A
list) to discover opportuni@es to make
business more effec@ve with society
and the environment
Source: Cradle‐to‐Cradle: Michael Braungart & William Mc Donough

20. Ecology
posi@ve and
sustainable
growth
Equity Economy

21. Ecology
1
Equity Economy

22. 1. Can we make it,
and sell it at a profit?
Economy/Economy

23. Ecology
2
Equity Economy

24. 2. Are our employees earning a
living wage?
Economy/Equity

25. Ecology
3
Equity Economy

26. 3. Are men and women paid equal
for the same work?
Equity/ Economy

27. Ecology
4
Equity Economy

28. 4. Are people trea@ng one another
with respect?
Equity/ Equity

29. Ecology
5
Equity Economy

30. 5. Are employees and customers
safe making and using our
products?
Equity/ Ecology

31. Ecology
6
Equity Economy

32. 6. Is our produc@on safe for the
local and global communi@es?
Ecology/ Equity

33. Ecology
7
Equity Economy

34. 7. Does waste equals food?
Ecology/ Ecology

35. Ecology
8
Equity Economy

36. 8. Are we making effec@ve use of
our resources?
Ecology/ Economy

37. Ecology
9
Equity Economy

38. 9. Are we using our resources
efficiently?
Ecology/ Economy

39. Stefaan@trinity‐planning.be
www.trinity‐planning.be
Main source: Cradle‐to‐cradle,
Michael Braungart & William Mc Donough