How can big and small companies innovate better together? That is the focus of my upcoming book and this presentation. In my talk, I get into topics such as: - what open innovation is - the differences between big and small companies - why big companies need small companies - why things go wrong -

1. Making Open Innovation Work

2. INGENUITY Don’t just get a leg up on the competition, get ‘em both up.

4. Directed Instructions Directive, invitational Directive, participative None Suggestive, invitational Suggestive, participative Invitations Relatively few “Everyone” Credit: OVO Innovation

6. It’s just innovation!

7. #1 Faster development cycles and market launch #2 More diversity, more opportunities #3 Sharing of market and technology uncertainties

8. Questions?

9. Big versus small – the differences

10. #1 Culture of innovation #2 Allocation of resources #3 Speed of decision-making

11. Why big companies need small companies

12. #1 They live on the cutting edge! #2 They break the rules and take more risks! #3 They are closer to markets! Big companies bring scale and access to markets!

13. Why things go wrong

14. #1 Trust is not established! #2 They don’t do the homework! #3 More focus on own gains rather than win-win!

15. Create simple letter of understanding that outlines working principles for partnership

16. Set expectations upfront to avoid the “false positives” mode

17. Don’t end up negotiating with a closed innovation mindset

18. Interaction and involvement are key elements for open innovation as well as social media. Companies need to build strong capabilities on this intersection if they want to out-innovate their competitors.

19. 15,000 users, 60,000 monthly visitors High stickyness Unexpected opportunities

20. Direction, training and time

21. Let’s stay in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Google+: Stefan Lindegaard