1. MakingOpen Innovation Work
- Going from the Why to the How
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Hey! Freebookson 15inno.com!

2. Change how we innovate
Be competitively unpredictable
Develop the right conditions and framework

3. “…a philosophy or a mindset that they
should embrace within their organization.
This mindset should enable their
organization to work with external input to
the innovation process just as naturally as it
does with internal input”
- Making Open Innovation Work, 2011

4. Partnerships, alliances, consortia, networks
Directed
Supplier Summits, Entrepreneur Days
Instructions
Directive, invitational Directive, participative
None Suggestive, invitational Suggestive, participative
Relatively few Invitations “Everyone”
Credit: OVO Innovation

6. FMCG MEDTECH PHARMA
Cycle time, money, IPR and conservatism

7. media are key drivers forterm is gone in 5-7 years!
Open innovation as a o

8. When big companies
meet small companies

9. Innovation strategy vs entrepreneurship (do or die!)
Following vs breaking rules, attitude towards risks
Everyone should benefit in an ecosystem – BUT…
…big companies got the driver’s seat!

10. Why things go wrong

11. Values don’t match, not the same
language, working principles not defined

12. Set expectations upfront to avoid the “false
positives” mode

13. Don’t end up negotiating with a closed
innovation mindset (get behind the scenes)

15. Holistic view: Go beyond products, technology
Networker, communicator, intrapreneur, influencer
Adaptive, tolerance for uncertainty, optimist
1) Innovation leaders and 2) intrapreneurs

16. Will big companies kick small company butt?
Speed / transparency works against startups
Business model innovation is key!
Big companies must embrace OI / intrapreneurship

17. Get in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Hey! Freebookson 15inno.com!

18. media are key drivers forChanger for Innovation
Social Media: A Game o

19. …tools, services and platforms that drive virtual
interaction and involvement for innovation efforts
Crowdsourcing, communities, Twitter and LinkedIn
Social media can also work for BtB companies!

20. Identify and interact with innovation partners
Generate more ideas, faster
Get market and competitor insights
Promote corporate innovation capabilities

21. Identify your focus area, develop content strategy
Set up your platform and channels
Become a curator, start sharing
Track, improve, expand, experiment - iterate