SlideShare una empresa de Scribd logo
1 de 14
Social Media: Add Power to Your
Innovation Efforts


        www.15inno.com
        15inno by Stefan Lindegaard at LinkedIn Groups
        stefanlindegaard@me.com
        Twitter: @lindegaard
        Google+: Stefan Lindegaard
We have no choice!


Innovation is about connecting the dots


Social media is about connecting the dots
Change how we innovate


Be competitively unpredictable


Develop the right conditions and framework
“…a philosophy or a mindset that they
should embrace within their organization.

This mindset should enable their
organization to work with external input to
the innovation process just as naturally as it
does with internal input”

- Making Open Innovation Work, 2011
Directed




               Directive, invitational             Directive, participative
Instructions




   None        Suggestive, invitational            Suggestive, participative


               Relatively few             Invitations            “Everyone”




                                                                    Credit: OVO Innovation
Whirlpool, GSK on LinkedIn


@CarlosHaertel, @johnCEOatPsion


SAP, IBM and Psion tap into communities


Sanofi-Aventis got 4-5 years of ideas in six months
Better access, interaction with customers


Idea generation, feedback loops


Identify people, business intelligence


Broadcasting – not only outcomes
Cases
Understand OI strengths / weaknesses


Map social media competence / opportunities


Experimentation + Documentation = Change


Get corporate guidelines in place
11
What’s in it for me?


Purpose is not defined!


Too many digital visitors; few residents!


More questions than answers!
Direction, training and time
Get the book
                                                     for free on
                                                    15inno.com!




Let’sstay in touch!


        www.15inno.com
        15inno by Stefan Lindegaard at LinkedIn Groups
        stefanlindegaard@me.com
        Twitter: @lindegaard
        Google+: Stefan Lindegaard

Más contenido relacionado

Destacado (8)

Daniel Reis
Daniel ReisDaniel Reis
Daniel Reis
 
Erhvervsakademi Aarhus
Erhvervsakademi AarhusErhvervsakademi Aarhus
Erhvervsakademi Aarhus
 
ARPEL 2013: The Oil and Gas Conference
ARPEL 2013: The Oil and Gas ConferenceARPEL 2013: The Oil and Gas Conference
ARPEL 2013: The Oil and Gas Conference
 
Sorrells Research Pp
Sorrells Research PpSorrells Research Pp
Sorrells Research Pp
 
Social Media Means Big Business
Social Media Means Big BusinessSocial Media Means Big Business
Social Media Means Big Business
 
Skrifborð frá upphafi til enda
Skrifborð frá upphafi til enda Skrifborð frá upphafi til enda
Skrifborð frá upphafi til enda
 
Surtsey
Surtsey Surtsey
Surtsey
 
Open Innovation in Action - Stevenage Bioscience Catalyst
Open Innovation in Action - Stevenage Bioscience CatalystOpen Innovation in Action - Stevenage Bioscience Catalyst
Open Innovation in Action - Stevenage Bioscience Catalyst
 

Similar a Social Media: Add Power to Your Innovation Efforts

Creative Edge, Horsens 29.11.11
Creative Edge, Horsens 29.11.11Creative Edge, Horsens 29.11.11
Creative Edge, Horsens 29.11.11
Stefan Lindegaard
 
Social media for corporate innovators and entrepreneurs June 15
Social media for corporate innovators and entrepreneurs June 15Social media for corporate innovators and entrepreneurs June 15
Social media for corporate innovators and entrepreneurs June 15
Stefan Lindegaard
 
Social Media for Corporate Innovators and Entrepreneurs: Add Power to Your In...
Social Media for Corporate Innovators and Entrepreneurs: Add Power to Your In...Social Media for Corporate Innovators and Entrepreneurs: Add Power to Your In...
Social Media for Corporate Innovators and Entrepreneurs: Add Power to Your In...
Stefan Lindegaard
 
Be Competitively Unpredictable! - Make it happen with innovation
Be Competitively Unpredictable! - Make it happen with innovationBe Competitively Unpredictable! - Make it happen with innovation
Be Competitively Unpredictable! - Make it happen with innovation
Stefan Lindegaard
 
Rethink Innovation!
Rethink Innovation!Rethink Innovation!
Rethink Innovation!
Stefan Lindegaard
 
Making Open Innovation Work, Singapore, Jan 20
Making Open Innovation Work, Singapore, Jan 20Making Open Innovation Work, Singapore, Jan 20
Making Open Innovation Work, Singapore, Jan 20
Stefan Lindegaard
 
Talk at Motiv, Washington - Nov 12
Talk at Motiv, Washington - Nov 12Talk at Motiv, Washington - Nov 12
Talk at Motiv, Washington - Nov 12
Stefan Lindegaard
 
OISM 2012 - Open Innovation and Social Media, Amsterdam, Oct 10, 2012
OISM 2012 - Open Innovation and Social Media, Amsterdam, Oct 10, 2012OISM 2012 - Open Innovation and Social Media, Amsterdam, Oct 10, 2012
OISM 2012 - Open Innovation and Social Media, Amsterdam, Oct 10, 2012
Stefan Lindegaard
 
Open Innovation Meets Social Media oct 2011
Open Innovation Meets Social Media oct 2011Open Innovation Meets Social Media oct 2011
Open Innovation Meets Social Media oct 2011
Stefan Lindegaard
 

Similar a Social Media: Add Power to Your Innovation Efforts (20)

re:publica, May 2012
re:publica, May 2012re:publica, May 2012
re:publica, May 2012
 
Creative Edge, Horsens 29.11.11
Creative Edge, Horsens 29.11.11Creative Edge, Horsens 29.11.11
Creative Edge, Horsens 29.11.11
 
Social media for corporate innovators and entrepreneurs June 15
Social media for corporate innovators and entrepreneurs June 15Social media for corporate innovators and entrepreneurs June 15
Social media for corporate innovators and entrepreneurs June 15
 
Making Open Innovation Work - presentation by Stefan Lindegaard
Making Open Innovation Work - presentation by Stefan LindegaardMaking Open Innovation Work - presentation by Stefan Lindegaard
Making Open Innovation Work - presentation by Stefan Lindegaard
 
Be Competitively Unpredictable with Open Innovation - February 2013
Be Competitively Unpredictable with Open Innovation - February 2013Be Competitively Unpredictable with Open Innovation - February 2013
Be Competitively Unpredictable with Open Innovation - February 2013
 
Social Media for Corporate Innovators and Entrepreneurs: Add Power to Your In...
Social Media for Corporate Innovators and Entrepreneurs: Add Power to Your In...Social Media for Corporate Innovators and Entrepreneurs: Add Power to Your In...
Social Media for Corporate Innovators and Entrepreneurs: Add Power to Your In...
 
Driving Open Innovation in Food, Drink and Nutraceuticals
Driving Open Innovation in Food, Drink and NutraceuticalsDriving Open Innovation in Food, Drink and Nutraceuticals
Driving Open Innovation in Food, Drink and Nutraceuticals
 
Social Media for Innovation Efforts - FEI 2013
Social Media for Innovation Efforts - FEI 2013Social Media for Innovation Efforts - FEI 2013
Social Media for Innovation Efforts - FEI 2013
 
Be Competitively Unpredictable! - Make it happen with innovation
Be Competitively Unpredictable! - Make it happen with innovationBe Competitively Unpredictable! - Make it happen with innovation
Be Competitively Unpredictable! - Make it happen with innovation
 
PersonalForum 2012 - HR Norge, Nov 7
PersonalForum 2012 - HR Norge, Nov 7PersonalForum 2012 - HR Norge, Nov 7
PersonalForum 2012 - HR Norge, Nov 7
 
Rethink Innovation!
Rethink Innovation!Rethink Innovation!
Rethink Innovation!
 
Making Open Innovation Work, Singapore, Jan 20
Making Open Innovation Work, Singapore, Jan 20Making Open Innovation Work, Singapore, Jan 20
Making Open Innovation Work, Singapore, Jan 20
 
Talk at Motiv, Washington - Nov 12
Talk at Motiv, Washington - Nov 12Talk at Motiv, Washington - Nov 12
Talk at Motiv, Washington - Nov 12
 
WebExpoForum
WebExpoForumWebExpoForum
WebExpoForum
 
Fashion Go Social - Aarhus, April 30
Fashion Go Social - Aarhus, April 30Fashion Go Social - Aarhus, April 30
Fashion Go Social - Aarhus, April 30
 
Intrapreneurship, networking, so innovation
Intrapreneurship, networking, so innovationIntrapreneurship, networking, so innovation
Intrapreneurship, networking, so innovation
 
OISM 2012 - Open Innovation and Social Media, Amsterdam, Oct 10, 2012
OISM 2012 - Open Innovation and Social Media, Amsterdam, Oct 10, 2012OISM 2012 - Open Innovation and Social Media, Amsterdam, Oct 10, 2012
OISM 2012 - Open Innovation and Social Media, Amsterdam, Oct 10, 2012
 
Powerful LinkedIn Strategies for Small Businesses by Maggie Barr
Powerful LinkedIn Strategies for Small Businesses by Maggie BarrPowerful LinkedIn Strategies for Small Businesses by Maggie Barr
Powerful LinkedIn Strategies for Small Businesses by Maggie Barr
 
Open Innovation and Higher Education - British Library Sept 27
Open Innovation and Higher Education - British Library Sept 27Open Innovation and Higher Education - British Library Sept 27
Open Innovation and Higher Education - British Library Sept 27
 
Open Innovation Meets Social Media oct 2011
Open Innovation Meets Social Media oct 2011Open Innovation Meets Social Media oct 2011
Open Innovation Meets Social Media oct 2011
 

Más de Stefan Lindegaard

Stop talking about innovation!
Stop talking about innovation!Stop talking about innovation!
Stop talking about innovation!
Stefan Lindegaard
 
Innovation is Everyone´s Responsibility and Why Innovation Matters
Innovation is Everyone´s Responsibility and Why Innovation MattersInnovation is Everyone´s Responsibility and Why Innovation Matters
Innovation is Everyone´s Responsibility and Why Innovation Matters
Stefan Lindegaard
 
7 Steps for Open Innovation by @Lindegaard: Grading Your Company’s Open Innov...
7 Steps for Open Innovation by @Lindegaard: Grading Your Company’s Open Innov...7 Steps for Open Innovation by @Lindegaard: Grading Your Company’s Open Innov...
7 Steps for Open Innovation by @Lindegaard: Grading Your Company’s Open Innov...
Stefan Lindegaard
 

Más de Stefan Lindegaard (20)

Stefan Lindegaard - November 2019
Stefan Lindegaard - November 2019Stefan Lindegaard - November 2019
Stefan Lindegaard - November 2019
 
TEM April
TEM AprilTEM April
TEM April
 
The Digital Age for Corporate Innovation
The Digital Age for Corporate InnovationThe Digital Age for Corporate Innovation
The Digital Age for Corporate Innovation
 
Artificial Intelligence for Corporate Innovation
Artificial Intelligence for Corporate InnovationArtificial Intelligence for Corporate Innovation
Artificial Intelligence for Corporate Innovation
 
The (gloomy) picture of robots and jobs!
The (gloomy) picture of robots and jobs!The (gloomy) picture of robots and jobs!
The (gloomy) picture of robots and jobs!
 
Leadership in the Era of Innovation - A Case Based Presentation
Leadership in the Era of Innovation - A Case Based PresentationLeadership in the Era of Innovation - A Case Based Presentation
Leadership in the Era of Innovation - A Case Based Presentation
 
Transform - or Die! - New York and Chicago
Transform - or Die! - New York and ChicagoTransform - or Die! - New York and Chicago
Transform - or Die! - New York and Chicago
 
Rethink Innovation and Transform Your Company!
Rethink Innovation and Transform Your Company!Rethink Innovation and Transform Your Company!
Rethink Innovation and Transform Your Company!
 
Rethink Innovation! - My webinar with Hype, May 12
Rethink Innovation! - My webinar with Hype, May 12Rethink Innovation! - My webinar with Hype, May 12
Rethink Innovation! - My webinar with Hype, May 12
 
Stop talking about innovation!
Stop talking about innovation!Stop talking about innovation!
Stop talking about innovation!
 
A Benchmark for Open Innovation: How Good is Your Company?
A Benchmark for Open Innovation: How Good is Your Company?A Benchmark for Open Innovation: How Good is Your Company?
A Benchmark for Open Innovation: How Good is Your Company?
 
Innovation is Everyone´s Responsibility and Why Innovation Matters
Innovation is Everyone´s Responsibility and Why Innovation MattersInnovation is Everyone´s Responsibility and Why Innovation Matters
Innovation is Everyone´s Responsibility and Why Innovation Matters
 
Open Innovation at Electrolux
Open Innovation at ElectroluxOpen Innovation at Electrolux
Open Innovation at Electrolux
 
A Presentation on Innovation
A Presentation on InnovationA Presentation on Innovation
A Presentation on Innovation
 
A Presentation on Innovation
A Presentation on InnovationA Presentation on Innovation
A Presentation on Innovation
 
What is Innovation? Why is Innovation Important? and Other Good Questions
What is Innovation? Why is Innovation Important? and Other Good QuestionsWhat is Innovation? Why is Innovation Important? and Other Good Questions
What is Innovation? Why is Innovation Important? and Other Good Questions
 
The People Side of Innovation
The People Side of InnovationThe People Side of Innovation
The People Side of Innovation
 
Open Innovation: New Challenges, New Opportunities
Open Innovation: New Challenges, New OpportunitiesOpen Innovation: New Challenges, New Opportunities
Open Innovation: New Challenges, New Opportunities
 
7 Steps for Open Innovation by @Lindegaard: Grading Your Company’s Open Innov...
7 Steps for Open Innovation by @Lindegaard: Grading Your Company’s Open Innov...7 Steps for Open Innovation by @Lindegaard: Grading Your Company’s Open Innov...
7 Steps for Open Innovation by @Lindegaard: Grading Your Company’s Open Innov...
 
7 Steps for Open Innovation - Conferencia Crowdsourcing, Sao Paulo, Brazil
7 Steps for Open Innovation - Conferencia Crowdsourcing, Sao Paulo, Brazil7 Steps for Open Innovation - Conferencia Crowdsourcing, Sao Paulo, Brazil
7 Steps for Open Innovation - Conferencia Crowdsourcing, Sao Paulo, Brazil
 

Último

Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
dlhescort
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 

Último (20)

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 

Social Media: Add Power to Your Innovation Efforts

  • 1. Social Media: Add Power to Your Innovation Efforts www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Google+: Stefan Lindegaard
  • 2. We have no choice! Innovation is about connecting the dots Social media is about connecting the dots
  • 3. Change how we innovate Be competitively unpredictable Develop the right conditions and framework
  • 4. “…a philosophy or a mindset that they should embrace within their organization. This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input” - Making Open Innovation Work, 2011
  • 5. Directed Directive, invitational Directive, participative Instructions None Suggestive, invitational Suggestive, participative Relatively few Invitations “Everyone” Credit: OVO Innovation
  • 6.
  • 7. Whirlpool, GSK on LinkedIn @CarlosHaertel, @johnCEOatPsion SAP, IBM and Psion tap into communities Sanofi-Aventis got 4-5 years of ideas in six months
  • 8. Better access, interaction with customers Idea generation, feedback loops Identify people, business intelligence Broadcasting – not only outcomes
  • 10. Understand OI strengths / weaknesses Map social media competence / opportunities Experimentation + Documentation = Change Get corporate guidelines in place
  • 11. 11
  • 12. What’s in it for me? Purpose is not defined! Too many digital visitors; few residents! More questions than answers!
  • 14. Get the book for free on 15inno.com! Let’sstay in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Google+: Stefan Lindegaard