My presentation at WebExpoForum in Sao Paulo, April 4.

1. BeCompetitivelyUnpredictable!
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3. Faster pace, shrinking window of opportunity,
less time for cash cows
Open innovation and biz model innovation is
key for becoming competitively unpredictable!
We need a more holistic approach to innovation!

4. “…a philosophy or a mindset that they should
embrace within their organization.
This mindset should enable their organization
to work with external input to the innovation
process just as naturally as it does with
internal input”
- Making Open Innovation Work, 2011

5. Open source is for the software / IT industry…
…which is quite different from other industries
Everyone wins with open source; not with
open innovation
More true collaboration in open source vs
transactional (moving towards relationships)

6. Employees Managers Suppliers Academics /
institutions
Executives Alumni VCs Startups
Business unit Users / Government
/ function consumers
Competitors Inventors

7. NineSigma Alliances / Campaigns
joint ventures (Comm / Public)
Entrepreneur Consortia
Day
Supplier
Summit
Campaigns MyStarbucks
(Comm / Public) Idea.com

8. NATURA SEMICONDUCTOR
MONDELEZ TELEFONICA MEDTECH PHARMA
Cycle time, money, IPR and conservatism

13. Mobile Futures Mobile Futures Mobile Futures
(final phase) (2nd phase) (open stage)

14. …with regional hubs in Silicon Valley, Sao
Paulo, Spain and Israel. Its mission is to seize
the opportunities within the digital world and
deliver new growth for Telefónica.

17. We have no choice!
Participation is the new brand
Go beyond the obvious areas!

19. Current pilot projects:
• "People are much more likely to act their way into a new way of
thinking, than think their way into a new way of acting."
• Richard Pascale
• Therefore we run pilot projects
• - in our production area (solving hard, “unsolvable” problems)
• - on improving the core LEGO experience through crowdsourcing
• - on how to improve core HR processes
• - on an Open Innovation platform

20. Most corporate innovation teams play catch-up!
Where is the vision and drive?

21. They do not innovate on the innovation process!
They do not develop their mindset and toolbox!
They lack the courage to speak up!
They lack communication skills and efforts!

22. EMBRACE: Open innovation, business model
innovation and the new corporate garage
CONSIDER: Lean startup methods, social media
for innovation efforts and reverse innovation
RETHINK: Disruptive innovation, Crosssing the
Chasm and Blue Ocean Strategy

23. Microsoft Kinect: New
technology, new markets
Better Place: Establishing
new ecosystem
Inditex / H&M: Value
Apple chain innovation on
P&G steroids
GE
Natura
Grundfos Premium Ingredients: Mini-
Rolls-Royce factories and communities

24. Social Media for Innovation Efforts
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
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25. Social media, communities and mobility will
drive the next wave of open innovation!

26. …tools, services and platforms that drive virtual
interaction and involvement for innovation efforts
Crowdsourcing, communities, Twitter and LinkedIn
Social media can also work for BtB companies!

27. Change how we innovate
Be competitively unpredictable
Develop the right conditions and framework

28. NineSigma
Nokia Clorox
SAP
IBM Premium Ingredients

29. Generate more ideas, faster

31. Generate more ideas, faster
Identify and interact with innovation partners

34. Generate more ideas, faster
Identify and interact with innovation partners
Get market and competitor insights

35. www.hootsuite.com

36. Generate more ideas, faster
Identify and interact with innovation partners
Get market and competitor insights
Promote corporate innovation capabilities

37. What’s in it for me?
Purpose is not defined
Too many digital visitors; few residents
No proven first-mover effect, more Qs than As

38. Management = What’s in it for them?
Lack of time leads to Catch 22
Facilitators must educate – up as well as down

39. Identify your focus area, develop content strategy
Set up your platform and channels
Become a curator, start sharing
Track, improve, expand, experiment - iterate

40. Don’t forget the B2B and innovation opportunities!

41. EmbraceFailure for Better Innovation
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Hey! Freebookson 15inno.com!

42. Companies must embrace experimentation
– and the failures that come along with it!

43. Small failures are accepted, but not big ones:
47 %
Failure is not accepted here:
7%
More than half of the companies do not
recognize failure as an inherent part of an
innovation culture!

44. “Two types of failure:
- honorable failure is where an honest attempt
at something new or different has been tried
unsuccessfully and
- incompetent failure where people fail for
lack of effort or competence in standard
operations.”
Credit: Paul Sloane

45. “A mistake is when you do something wrong,
even though you knew the right way to do it.
Failure is when you are trying something new,
and you don’t know ahead of time how to
make it successful.
Credit: Jamie Notter

46. “A mistake is when you do something wrong,
even though you knew the right way to do it.
Failure is when you are trying something new,
and you don’t know ahead of time how to
make it successful.
Credit: Jamie Notter

47. Developing a culture that is constructive about
failure requires a new vocabulary.
Smartfailing
When an organization embraces smartfailing,
it de-stigmatizes failure internally and uses
failure as an opportunity to learn and to find a
better course.

48. System failure (collapse of communism)
System component failure (stock market crash)
Major firm failure (Enron going out of business)
Start-up failure (Pets.com going out of business)
Product failure (New Coke tanking)
Idea failure (Apple Navigator protype, no launch
Credit: Tim Kastelle

49. The failure to anticipate / execute on…
…markets and technologies
…platforms for bringing innovation to market
…how companies innovate
External change is faster than internal change!
You win or lose in these pockets of opportunity!

50. Don’t make your platform too complicated!

51. Don’t mess up like Intuit!
Persistency / consistency is key…
…for becoming preferred partner of choice
Is Intuit moving towards next generation of OI?

52. Can P&G make next leap with experimentation?

53. They are building the platforms!

54. There are no quick fixes because the top
executives that got us into this mess are not
ready to lead us out of it!

55. Too much focus on products, technology
Unrealistic expectations on time, resources
Lack of resources in budget, people, infrastrucure
Silo rather than collaborative approaches
Poorly defined innovation strategy (if any)

58. Identify reasons, create learning process!
Go beyond products and technologies!
Be open – more communication, new terms!
Reward learning behaviors!
Educate up and down on innovation!

59. Stage 1: Shock and Surprise
Stage 2: Denial
Stage 3: Anger and Blame
Stage 4: Depression
Stage 5: Acceptance
Stage 6: Insights and Change
Credit: Steve Blank

60. Six stages of failure and redemption
Don’t get stuck in 2, 3 or 4 – move forward
Don’t skip acceptance of your role
Get to insights to change behavior…
…commit to challenge / do different next time
Credit: Steve Blank

61. Get in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Hey! Freebookson 15inno.com!