This document summarizes a panel discussion on converting data into dollars in the exhibition industry. The panel discussed issues around data management, validation, and integration across different databases and input points. They questioned who owns the data and how information should be managed and exchanged. Establishing industry-wide data standards was proposed as a solution to help address these problems. The Data Standard Initiative was launched in 2009 to help create data standards for the industry. Panelists also discussed how event leadership can improve data governance, policies, communication, and applications to help cleanse data issues. The key points focused on current data challenges and how adopting common standards could help solve problems to generate more value from industry data.